Jeffrey Russo

Jeffrey Russo is a Product Marketing Manager at HubSpot, where he works to tell the story of inbound marketing and HubSpot’s products through content.
Find me on:

Recent Posts

[Now live] Facebook Audience Sync

As Facebook has grown in popularity, it has become a reliable way to reach almost any audience. (Today, the average adult spends 50 minutes of their day on Facebook!)

Read More >>

Changes to the Navigation in Marketing Free and Marketing Starter

To make room for new features that are coming to Marketing Free and Marketing Starter over time, we'll soon be making some changes to the navigation, with some features being grouped under drop-downs for Contacts and Lead Capture.

Read More >>

Settings, Permissions & Teams Now Available to All HubSpot Accounts

We’ve rebuilt the tools you use to manage users inside HubSpot from the ground up. You’ll find a number of awesome improvements (explained below), and a clean new design.

Read More >>

Now Available in Beta - Settings, Permissions & Teams

We’ve rebuilt the tools you use to manage users inside HubSpot from the ground up. You’ll find a number of awesome improvements (explained below), and a clean new design.

Read More >>

An Easier Way to Unbounce Contacts in HubSpot

Emails can “hard bounce” (be rejected by the recipient's email server) for a variety of reasons. The email address or domain may be invalid, it might perceive the message to be untrustworthy, or a temporary issue might be preventing the email from being delivered.
 
Like most email marketing providers, when you send to an email address that results in a hard bounce, we automatically stop sending to that email address in the future. This helps us protect your reputation as an email sender, and your ability to successfully deliver messages in the future.
 
In some cases though, you might know that a message to a legitimate email address hard bounced, and you might want to try that address again. In the past, we had to take care of this forward. Moving forward, you can do it yourself!
Read More >>

Refreshed User Profile & Preferences Screen

We've refreshed the User Profile & Preferences screen in HubSpot to lay the groundwork for future improvements, and give you a cleaner experience when editing settings. You'll also notice that we've made it easier to find under the main Settings dropdown in your HubSpot navigation.

Read More >>

A New Plain Text Email Template

When it comes to email, sometimes the best choice is to lean in the direction of simplicity. While a beautifully designed HMTL email has its place, simple, hyper-personal plain text emails have recently taken off in popularity.

Read More >>

Helping Protect Your Email Deliverability Rates

When it comes to making sure that your contacts are reliably receiving your emails, we do a lot of things on our side to help maintain a high rate of email deliverability.

Read More >>

An Easier Way to Update Sales Quotas in HubSpot CRM

 

Read More >>

Graymail Suppression: Make Your Email Strategy More Effective

As your inbound engine runs at full speed and your database steadily grows, it’s critical to make sure that you’re keeping the quality of your email lists high. Although the size of your lists might be getting more impressive over time, it’s much more important to pay attention to the number of contacts who are actually engaging with your emails.

Read More >>

New HubSpot Account & Billing screens

We’ve built a new Account & Billing experience from the ground up to give you easier access to new and useful details on the state of your HubSpot account.

Read More >>

Meet GrowthBot from HubSpot Labs!

When you’re growing a business, your day is filled with countless to-dos, questions, and data-pulls. These needs arise all the time and not always at the most convenient times. GrowthBot makes you just a little bit faster at doing just about anything.  

Read More >>

Introducing Lead Flows by Leadin

We've been working very hard over the past few months to develop something we think is really special. Lead Flows help you take a page with a good amount of traffic and give your visitors a relevant offer to help them convert into leads. What that really means is that Lead Flows combine your CTA (call-to-action), Form, and Deliverable into one unobtrusive widget on the page. 



What are Lead Flows?
Lead Flows are a lead conversion path to convert website visitors into leads. They can be a slide-in box on the lower left or right, a pop-up overlay, or a dropdown banner that are triggered by scroll, time on page, or exit intent.



Why are they different?
Typically, the lead conversion flow sends a visitor from email/social/organic to a blog post with a CTA, then to a landing page where they fill out a form, then to a thank you page where they can download the content. This still applies for more permanent offers that need somewhere to live (i.e. a training course or a webinar explanation), but for offers that don't require a landing page, Lead Flows are a more streamlined and flexible way to convert visitors on your website into leads. It is also helpful for those who may not have many opportunities on their website for people to convert. 

What does a Lead Flow look like?

Read More >>

New HubSpot Sales Tools Now Available in Outlook

HubSpot Sales tools are designed to make your job easier. That’s why we’re excited to introduce added flexibility and functionality to HubSpot Sales Tools for Outlook.

Read More >>

An Easier, Friendlier Sequences Editor

The Sequences editor has been redesigned to make editing sequences faster and easier. A new sidebar makes it easy to drag & drop new templates & tasks into place, and find templates easily with search.

Read More >>

Announcing HubSpot CRM for iOS

Your work doesn’t end when you step away from your desk. You and your team are updating notes while out on the road, searching for phone numbers on your way into the office, and checking in on key deals throughout the day.

Now, HubSpot CRM for iOS lets you take your inbound sales process with you, everywhere you go. Researching contacts, updating deals, and connecting with customers is easy and intuitive, regardless of where you are.

Read More >>

A New Way to Access HubSpot Sales from Gmail

One of the things that HubSpot Sales users tell us they like most is how easy it is to access templates, sequences, and documents right from their inboxes. Now, we've made it even better with the new HubSpot Sales Gmail window.

Read More >>

[Heads Up] - Navigation Changes in HubSpot CRM & HubSpot Sales

As a part of the announcement of HubSpot Sales, we are making a few small changes to the navigation our users will see when accessing HubSpot CRM or HubSpot Sales. Now, you'll see one of two different sets of tools when you login, depending on the tools you use -

Use HubSpot Sales but not HubSpot CRM? Here's what you'll see - Read More >>

Sidekick is now HubSpot Sales!

Three years ago, HubSpot started an experiment that we called Sidekick. It's grown in a big way, and we've decided to bring Sidekick home to the HubSpot brand. As of today, Sidekick will be known as HubSpot SalesYou can read more of the back story behind the change here on HubSpot's Company News Blog.

Read More >>

An Easy Way to Share Your Availability In Email Templates & Marketing Emails

Meetings, a feature of HubSpot Sales, makes it easier than ever to share your availability and let your prospects book you without the back-and-forth. And now, Meetings Personalization Tokens mean you can easily include your meetings link in a sales email template or sequence, even in a marketing email in HubSpot Marketing!

Read More >>

Booking Meetings on your Office 365 Calendar Just Got Easier

Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a new feature of Sidekick for Business makes connecting with prospects (and generating new leads) fast and easy. And now, Meetings is available for Office 365 calendar too! If you are a Sidekick for Business user, you can log in and connect your calendar now.

Meetings gives you a personalized page where your prospects and customers can see your availability and book a meeting - all without the usual email back and forth.

Read More >>

Schedule a sequence to begin on a specific day & time

Sequences allows salespeople to send a series of targeted, timed emails to nurture a prospect over time. And now, Sequences allows you to schedule the exact day & time a sequence will begin for a prospect.

Read More >>

Ask Custom Questions When Your Prospects Book a Meeting

Meetings, a feature of HubSpot Sales, takes the hassle out of keeping your calendar full of appointments by letting prospects book you without the usual email back and forth. And now, it's possible to ask any kind of custom questions on your booking screen.

 

Read More >>

Add Multiple Users to your Leadin Account

Use Leadin? It's now easy to add multiple users to your account. Previously, you could only have one user, and the only way to work in teams was to give someone else your username and password. Now, multiple users can access the same portal. 

Read More >>

An All New Dashboard for HubSpot Partners

HubSpot partner? We've redesigned your partner dashboard to give you clearer look at the status of your accounts, and your progress toward the next step in your journey as a partner. The new dashboard is now available in any portal with the partner navigation.

Read More >>

Better Together - Sequences & Meetings

Throughout your sales process, it's important for every message you send to your prospect to be in context. For example, if you have a prospect enrolled in a sequence and then book a meeting with them, chances are you may want to adjust the message in any further emails you send to them.

Read More >>

Schedule Meetings, Right Inside Gmail

Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a feature of Sidekick for Business, helps make connecting with your prospects fast and easy. And now, it's faster than ever.

Read More >>

See an Email Digest of Contacts Completing Your Sequences

sequence-digest.pngUse Sequences? You'll now receive a weekly Sequences email digest that details the contacts who finished a sequence over the course of the past week.
 
When a contact is enrolled in a sequence, it's possible for weeks or months to go by where a specific contact might not be front of mind. The Sequences email digest is an easy way to stay up to date on which of your contacts require follow up or a next step to be taken. 
Read More >>

Place Calls Right Inside Gmail or Outlook with Sidekick for Business

Imagine that you've just received a response from an important prospect, and you want to give them a call. Instead of having to switch over to your CRM, search for their record, then dial your phone, it's now one click from the Sidekick sidebar in your inbox.

Read More >>

Send Later - Use timing to your advantage with Sidekick & Gmail

With email, timing is often the difference between a quick response vs. being lost in the pile. With Send Later from Sidekick, you can write emails when it’s convenient for you, and schedule them to send at exactly the right moment.

Read More >>

A New Way to See the Status of Your Sequences

Sequences is designed to help sales folks automate future follow ups when the details of a discussion are fresh in their mind rather than setting a task that they later need to follow up on.
Now, the Sequences Enrollment Status Screen gives users of Sequences a birds' eye view of where each of their contacts are in a sequence and easy ways to edit their status.
Read More >>

Schedule Email Dashboards For Your Team [Reporting Add-On]

Many teams rely on scheduled reporting emails to keep everyone in the loop on sales & marketing performance. Email Dashboards, a new feature of the HubSpot Reporting Add-On, allows you to schedule an email digest of any dashboard that will get sent to your team on a regular basis.

Read More >>

Sidekick Now Available On Your Windows Desktop

Love Sidekick, but not a Google Chrome user? The new Sidekick for Windows app makes it possible to get Sidekick notifications and view your Sidekick stream right inside Windows - no need to also run Google Chrome.

Read More >>

Sidekick Now Supports Outlook for Windows 2016

Use Outlook 2016 for Windows? You'll be excited to know that we've expanded our support to cover the latest and greatest that Outlook has to offer.

Read More >>

An Easier Way to Schedule Meetings

Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a new feature of Sidekick for Business that works with Google Calendar, helps make connecting with prospects (and generating new leads) fast and easy.

Meetings integrates with HubSpot CRM & Google Calendar to give you a personalized page where your prospects and customers can see your availability and book a meeting - all without the usual email back and forth.

Read More >>

Refinements to Dashboard Sharing & Permissions

Using HubSpot's reporting add-on with HubSpot CRM or our marketing tools? We've made a number of refinements to the reporting dashboard.

Read More >>

New CRM Notifications & Improved Settings

Two improvements have been rolled out to notifications in HubSpot CRM - assigment notifications, and a new settings screen that gives you more granular control over which notifications you receive and when.

Read More >>

Schedule Tasks Using Sequences

Many sales processes involve a mix of email and other sales actions (like making a call, connecting with a prospect on LinkedIn, or taking another kind of action.) Now, Sequences supports these other types of activities by making it possible for you to schedule tasks for yourself in addition to sending emails.

Read More >>

An Easier Way to Make Bulk Changes in HubSpot CRM

New options on the Contacts, Companies & Deals views make it easier to select and make changes to your records in bulk. When clicking the Select All checkbox, you'll now be presented with a banner that allows you to select all of the records in your view (instead of just the records on the current page.)
Read More >>

A New Way to Manage Deal Stages in HubSpot CRM

Want to edit your deal stages in HubSpot CRM? A new deal stage editor is now available. The deal stage editor now lives in Settings (instead of behind the gear icon on the deals screen), and makes changing your deal stages faster and easier than before.
Read More >>

A New Navigation for Sidekick for Business & Salesforce Users

Using Sidekick for Business with Salesforce? We've got a brand new navigation for you when you login to your Sidekick for Business portal.

Read More >>

Big Improvements to Sidekick for Business for Salesforce Users [INBOUND Announcement]

Back in May, we announced Sidekick for Business, a premium set of tools for professional sales teams looking to sell better and faster with features like Calling, Templates, Documents, and a layer of analytics to help you figure out what actually works. And now, we’ve made huge strides toward making Sidekick for Business better than ever for Salesforce users.

Read More >>

Introducing Sequences [INBOUND Announcement]

Anyone who works in sales knows that following up with a lead over time is a time-consuming, monotonous task … and doing it in a relevant, personal way is even harder. Sequences, a new feature of Sidekick for Business, makes following up easier than ever.

Read More >>

Introducing Sidekick Connections [INBOUND Announcement]

You’ve identified a company that is a good fit for you to sell to and seems to be interested. The next logical question: Who do you reach out to? It isn’t hard to dredge up an email address from the web, but more often than not, contacting a prospect out of the blue ends up being a dead end for the seller, and an annoyance for the buyer. Sidekick Connections, a new feature of Sidekick for Business, aims to change this.

Read More >>

Import Companies & Deals to HubSpot CRM

Want to import a list of existing companies or deals to HubSpot CRM from a spreadsheet or another tool you are using? It's now possible with Company & Deal Import!

Read More >>

Default Properties in HubSpot CRM

Managing a team using HubSpot CRM? You probably want to make sure everyone sees the right information in the right place. You probably don't want to go through the hassle (or put your people through the hassle) of setting everything up manually each time a new person joins the team. That's where default properties come in.
Read More >>

Know the Instant a Prospect Opens Your Document

For a lot of sales teams, there are all sorts of documents & pieces of content that play a big role in their sales process. Product specs. Whitepapers. Agreements. Decks. Sidekick for Business gives you useful insight into when your prospects actually engage with the documents and content you send. And now, Sidekick for Business sends you an email alert when a prospect you are working with views a document you've shared.

Read More >>

Communicate With Your Team - Mentions in HubSpot CRM

Selling, marketing, and working with customers is a team effort. And for most teams, CRM sits at the very center of that day to day work. To make collaborating even easier, mentions are now available to all users of HubSpot CRM.
Read More >>

Instant Notifications When the Best Prospects Visit Your Website

Sidekick for Business gives you a behind the scenes look at the companies who are visiting your website in real time (even if they aren't in your database and haven't filled out a form on your website!) Now, Sidekick for Business can deliver those prospects notifications right to your desktop or inbox.

Read More >>

More Granular Control Over Salesforce Activity Syncing

Using Sidekick for Business or HubSpot CRM alongside Salesforce? Now, we're giving you full control over which activities sync to Salesforce, when, and how. It's a useful improvement that will help ensure your sales team has the information they need and nothing they don't. You'll be able to - 
Read More >>


Updates by Product

All Products
Featured Updates - All Updates

HubSpot Marketing Platform
Featured Updates - All Updates

HubSpot Sales Platform
Featured Updates - All Updates

Updates by Product
HubSpot Marketing Free

Subscribe to Updates