At HubSpot, we’re always looking to move your inbound marketing and sales processes forward. Sometimes, that means creating new tools — in the past few months, you’ve seen things like Team Meetings, a brand new iOS app for HubSpot CRM, multiple pipelines, a redesigned Sequences editor, and more. Other times, it means making the difficult choice to sunset tools.
Moving forward, you'll see improvements on website visits data in Prospects, including updates to enrich the database both for anonymous website visitors and for the companies you add to HubSpot CRM. As a part of this doubling-down, on September 1st, the "Company Insights" tab will be removed from the Prospects tool in HubSpot CRM.
This decision wasn't taken lightly, and was made for a couple of reasons:
- You've given us great feedback on the tool, and reviews have been mixed on its utility. While some may appreciate the intention of the tool, the data lacks actionable takeaways and next steps for sales teams, and is sometimes spotty. In full transparency, as the tool has grown, it has been increasingly difficult to provide data of the level of quality that you deserve.
- As the inbound sales vision has evolved, it’s become abundantly clear that the Company Insights tool doesn’t align. Searching through a list of companies that haven’t shown interest in your product or service simply isn’t “Inbound.”
To give you a bit more color, usage of the tool across HubSpot has been low. Very few active HubSpot portals have added a company from “Company Insights” into their own CRM in the last few months. Even fewer have used Prospects more than once a day (on average) over the last quarter.
While these statistics don't take away from the fact that a small group of customers finds value in the tool, it gives you some perspective into the facts of the situation. When faced with choosing priorities across a multi-tool, ever-growing platform, we lean on this type of data to ensure that our decisions align with the tools that you, our customers, use and value most.
In the end, it comes down to this: you need software that provides consistent value, and has the full and dedicated attention of the HubSpot team.