What is it?
Email health is a new tool to gauge if your account is successful with email deliverability and how inbox providers view your mail.
Why does it matter?
Poor email deliverability practices make it hard for you to reach the inbox and reduces the effectiveness of campaigns. Improving the deliverability of your emails is hard and there isn't always a good way to know how you are doing or how to improve. The email health tool gives marketers confidence in measuring and improving their email deliverability. They will know where they stand and if they are following email deliverability best practices.
How does it work?
Email Health provides a snap shot of email deliverability performance for the last 30 days by combining the most important factors when it comes to Email Deliverability.
Click Through Rate
Hard Bounce Rate
You can see recommendations for improving each of the four factors and track progress by viewing how Email Health is trending for the last 12 months.