Any social media marketer will tell you -- being able to schedule out social posts in advance is absolutely crucial for building out a sound social media marketing plan. But it doesn't stop there. Social media marketers need to be able to react to what's trending and what their audience is talking about at a moment's notice. Often, this means posting while on the go, or directly publishing a post on the network, instead of within HubSpot.
In the past, the only way you could report on your social media strategy within HubSpot was if your posts were made directly within our social tool. Now, we've updated the social reports overview to track posts from your connected accounts no matter where they were made.
With this update, you can now...
1. Post within HubSpot, directly to the network, or from any social tool you choose, and still track your success over time within HubSpot.
2. Get insight on your social media performance as soon as you connect your account to HubSpot.
3. Track a number of new metrics within the social tool -- including number of shares, impressions, and information on how your audience is growing over time.
How it works:
Once you've connected your social media accounts within Settings, you'll see that data from the last 60 days will automatically be pulled into HubSpot. This makes it easier than ever before to get started on the tool, and optimize your social strategy fast. The data found within social reports is also now reflective of your social performance across all channels, regardless of what tool you used to make the post.
Scrolling down the page, you'll see new reports have been added as well, including the number of shares your posts are getting, and the total number of impressions your posts are receiving.
This update to social reports is now live for all Marketing Hub Professional and Enterprise customers.