HubSpot Product Updates

[HubSpot Connect] - AdRoll Integration

Written by Marcus Andrews | Jun 15, 2016 1:30:00 PM

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you use to run your business. HubSpot Connect is your place to find the best HubSpot powered integrations and conections. Today we are excited to Welcome AdRoll as a new Connect Partner. 

What’s this integration partner do?
AdRoll is an advertising platform that allows users to reach customers across devices, browsers, and apps via access to over 500 ad exchanges, including native inventory like Apple iAd, Facebook, Twitter, and Google.  Video overview of AdRoll

What does this integration enable?
You can now engage your existing Hubspot customer segments with targeted display ads through AdRoll Retargeting. In addition, you can use this data to feed AdRoll Prospecting and find similar customers who haven’t yet been to your site. These two solutions combined help solve three core inbound marketers challenges: attracting new prospects, converting prospects into customers, and growing the lifetime value of your existing customer base.

How-to get started:
AdRoll is a paid Advertising tool, HubSpot customers canlearn more here. 
If a customer already has AdRoll they can connect it to HubSpot via these intstructions. 

Support:
This integration is built and supported by AdRoll. Customers can reach out to them for support. Johanna Kimura, Sr. Product Specialist, johanna.kimura@adroll.com

Use Cases:
  • Drive new traffic: Use event and webinar email lists to target prospects with online ads, bringing them to your website.
  • Bridge offline and online: Increase online sales by using emails collected in-store to promote your best deals on the web and mobile.
  • Drive users down the purchase funnel: After customers open an offer email, use targeted display ads as a reminder to re-engage with your brand.
Integration pages: