GrowthBot, a new experiment fresh out of HubSpot Labs, is a personal assistant for marketing and sales. GrowthBot helps you become more efficient by placing information and common marketing and sales tasks within the reach of a single message or command.
GrowthBot is a chatbot - a piece of software that you can interact with, often in a conversational way using text interfaces like SMS, Facebook Messenger, Slack and others. So, instead of sending a message to a colleague asking "Hey how was organic traffic to our site last week?", you'd be able to ask a chatbot that would then respond automatically.
While GrowthBot is a very early experiment right now, here are some things you can currently ask GrowthBot to do.
GrowthBot can answer some general questions that probably come up during your day -
GrowthBot can also connect to your HubSpot account (and a few other tools like Google Analytics) giving you a new way to carry out some basic tasks. For example -
It’s hard to avoid the discussion about messaging, bots, and how chat-like interfaces might find their way into many different aspects of our lives in the years to come.
For marketers and sales teams, the rise of messaging & bots is especially important. Not only is it likely to streamline the ways we work, but it could also have a substantial impact on how people shop, buy, and interact with companies in the not-too-distant future.
For the HubSpot Labs team, this feels like a big deal. By getting started with GrowthBot, our hope is to learn both how messaging and chat can make for a better experience when using HubSpot, and the implications it has for how our customers’ prospects and customers shop and buy.
GrowthBot is a very early idea that is in beta today - meaning we are still testing it, learning how people use it, and improving it every day. If you want to give GrowthBot a try, you can use it on these messaging apps -