At INBOUND 2020 we introduced the massively improved Sales Hub Enterprise, featuring an enterprise-grade CRM, AI-powered sales acceleration, Connected Configure-Price-Quote Tools, and Streamlined Sales Reporting. Let’s take a look.
Enterprise-grade CRM gives sales ops the flexibility and control they need to build their business on HubSpot.
Match Sales Hub to the specific needs of your business. With custom objects, you can store nearly any data in HubSpot, including SaaS subscriptions, students, shipments, and more. And the best part? Custom objects work just like standard objects in HubSpot - like the contacts and companies objects. So you can easily create and manage them, set up workflows, and run reports on custom object data.
Teams + Permissions
To protect the integrity of all that data you store in your CRM, you can now create granular permissions on all your CRM data, including -- for the first time -- field-level permissions on your properties. Field-level edit permissions means managers and administrators can finally control who can edit specific CRM data. And with more granular permissions across HubSpot, you’ll have more control than ever over the tools and content your team can access.
Account-Based Marketing & Selling
There are dozens of new purpose-built ABM features like Target Account Home and a new account overview that help sales teams work hand in hand with marketers to run an ABM strategy in HubSpot. And to date, more than 8,000 customers have gone in and turned ABM on in their HubSpot account.
AI-powered Sales Acceleration
we’ve also introduced a slew of new tools to help reps work faster and more efficiently.
First up, HubSpot has always leveraged the power of AI, finding subtle ways to make your life easier. One of the newest AI improvements is a feature that automatically scans a prospect's email signature and automatically pulls relevant information like name, job title, company, and more, into your CRM. This feature alone is estimated to save reps one hour and 50 minutes of their time per week. We’ve have even more time-saving improvements to HubSpot’s sales engagement tools.
Sales Engagement Tools: Sequences
Over the past several months, sequences have seen a ton of improvements including bulk enroll, sender score, a tighter integration with LinkedIn Sales Navigator, and more. Sequences now make it easier than ever to tee up a series of emails and follow up tasks to ensure nothing slips through the cracks. With Sequences, reps can orchestrate the sales process across every channel. You can now bulk enroll contacts with just a few clicks. And the new sender score features give managers and reps insight into metrics like reply and bounce rates, which are a great starting point for coaching conversations.
With LinkedIn in Sequences, reps can use new actions like LinkedIn task types to send InMail and connection requests natively from HubSpot if you have a Sales Navigator subscription. These are only a few of the ways that Sequences has gotten better.
Today view—a new home for sales reps
Every rep should always know what to do next to stay productive. But reps are working from their inboxes, CRMs, calendar, spreadsheets, notebooks…any number of disparate applications all in an effort to figure out what to do next, execute their sales activities, and ultimately to hit their sales goals. With the Today view, HubSpot gives reps a personalized command center — it’s the first thing they log into and use throughout the day. This is their single source of truth for everything they need to do to reach success, all in one single tab.
HubSpot Mobile App
On the go? Need to run your sales process at any time? With the Hubspot Mobile App, always have access at your fingertips. Take Today view with you while you stay on top of your prospect activities on the go. Also, coming soon is a new HubSpot keyboard on iOS and Android that brings your snippets, meetings link, documents, and quotes to all of the apps you use, like Whatsapp, Slack, and more. These are just a few of the ways our mobile app is getting better and helping you work more efficiently, wherever you are.
With new AI features, powerful sales engagement tools, and the HubSpot Mobile App, you have the efficiency to accelerate your sales process.
Connected CPQ tools
To hit quota, Sales reps want to perform actions that help them work faster rather than working to manage their software. To help reps close more deals faster, we've enhanced the Configure Price Quote (or CPQ) features in Sales Hub Enterprise by making our quotes feature more customizable and the product library much more flexible.
We’re making improvements to Quotes allowing you to tap into the power of the design manager to create more customizable, on-brand proposals. Or, you can select from out of the box templates to get your quotes set up in no time. Over time, quotes is going to become a more immersive, visually rich experience to help you propose and showcase your products and pricing.
With our improvements to our Product Library, you can now store SKU and custom product properties for easy access.
New CPQ Integrations
Introducing an all accounting extension and all-new accounting integrations to help you turn quotes into cash faster and more efficiently. The new integrations with NetSuite, QuickBooks Online, Xero, and Nubox allow you to use your favorite accounting software directly within HubSpot to generate invoices, associate tax codes, and sync currencies.
You can navigate to the HubSpot App Marketplace to explore the new integrations. From there, you can click to connect the integration of your choice and follow the on-screen steps to connect your accounts. These integrations are available to all HubSpot users.
Streamlined Sales Reporting
Last but not least, sales leaders need total visibility into their rep performance and deal pipeline. The harsh reality is that most sales leaders are stuck in spreadsheets, struggling to piece together even the simplest monthly forecast. Sales Hub Enterprise brings together all your sales data and arms your sales leaders with everything they need to plan the year.
Sales Analytics: Deal, Pipeline, and Coaching insights
The all new Sales Analytics tool gives you rich insights into the overall health of your sales pipeline so you can coach your team and improve outcomes over time. Sales Hub Professional and Enterprise customers can now access over 20 powerful reports like this deal funnel report -- which gives you a classic view to understand the efficiency of your sales funnel.
Forecasting App [In Beta]
We’re excited to introduce a new forecasting app that collects input from sales reps to generate more accurate, up-to-date sales forecasts, while eliminating the need for double data entry.
The new Sales Hub Enterprise, featuring custom objects and more, is now available.
Already a Sales Hub Enterprise user? Head into your account to try out all the new features.
Want to get access to Sales Hub Enterprise? Get in touch with the HubSpot team today.