This update brings Facebook Ads into HubSpot for no additional cost. It’s separate from the Ads Add-On. The Ads Add-On will remain as a paid feature, it’s the best ads ROI reporting money can buy.
What are Facebook Lead Ads?
This integration is a exclusive to Facebook lead ads. A newer type of ad from Facebook, that was built specifically for an SMB and B2B audience. The ads feature a strong CTA, use Facebook data to auto populate forms, and with the integration installed, send these leads immediately into HubSpot. This skyrockets conversion rates for mobile and helps mobile marketing actually work for B2B marketers. Facebook shows your Lead Ads to only the most relevant audience across Facebook desktop, mobile app, and Instagram.
Why are they important?
Everyone in the world is on Facebook and it’s properties (Instagram, WhatsApp, Messenger). These networks dominate time spent online and Facebook on average now owns 50 minutes of our day. The majority of this time comes from mobile. As much of 80% of all time on Social is from Mobile. But mobile social marketing has notoriously been a hard, low ROI for B2B Marketers. Mobile doesn't convert well with lead forms. Lead ads give marketers access to Facebook’s massive inventory and powerful AI powered targeting, and auto populate forms with Facebook data. Making mobile really work for B2B marketing, better than desktop in some cases. Read more here.
What can you do with the integration?
Live in HubSpot?
Free for all customers
HubSpot Ads is free and separate from HubSpot Ads Add-On. Customers with the Add-On will get both.
What languages is this available in?
All supported languages