SEO today requires creating content for people, but optimizing it in a way that works best for search engines. One of the best ways to do this is organizing your content in topics, and using data to determine what to write about.
Today, with a new Google Search Integration, we've made this easier than ever.
The new Google Search Console integration brings important search data -- such as average position, total impressions, and clickthrough rate -- directly into the Marketing Hub so you see this alongside the content you are creating and use these metrics to make more informed decisions.
In addition to the data that's now brought-in to the Marketing Hub, with this information we can surface top search queries so you can relate this content together under one topic and ensure your content is displaying prominently in search results.
The Google Search Console integration is now live for all HubSpot CMS, Marketing Hub Professional, and Enterprise customers. For more information on the integration and all the capabilities it brings, check out the three ways to level-up your content and SEO with Google Search Console.