[Now Live] Collected Forms Property Mapping

What is it?

Collected forms are now better able to match properties from collected forms to properties within HubSpot.

Why does it matter?

Collected forms give you the option to use forms that you already have implemented on your website, and pull submissions on those forms into HubSpot. It’s a tool meant to make your lives easier if you host your website outside of HubSpot and use a forms solution other than our own.

What doesn’t make your life easier, is when collected forms create duplicate contact properties within your CRM. In the past, collected forms was able to map submissions on four properties: email, first name, last name, and phone number. For any other properties, collected forms would create a new property. This often led to duplicate properties being created. For example, you would have the HubSpot default contact property “Company name” and the collected forms property “leadin_company_name.”

With this update, we now try to match all collected forms properties to a HubSpot contact property. This will greatly cut down on the amount of duplicate contact properties within HubSpot, letting you better organize your CRM and use the collected forms tool to capture information from your site visitors.

How does it work?

This update does not change how you would use the collected forms tool. On the backend, we will now try to match all collected forms property values to HubSpot properties when scraping your forms --- not just email, first name, last name, and phone number. For users with existing duplicate “leadin” properties, we will continue to map submissions to these properties. If a “leadin” property is deleted, we will then go through the process of trying to map your collected forms properties to a HubSpot property the next time we scrape your form.

Note: We will only do exact matching of collected form properties. For example, the form field “Company” will not match with the HubSpot property “Company Name” to avoid a situation where properties are matched incorrectly. Collected forms users can rename the fields on their external forms to match the HubSpot property, and they will map as expected.

Who gets it?

This is now available to all users of HubSpot's collected forms tool.

What language is it in?

All languages supported by HubSpot.

Topics: All Updates, Marketing - All Updates

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