[Now Live] HubSpot Ads Privacy Policy Features

HubSpot’s ads tool now features a number of new privacy policy features. We’ve 1) linked the firing of your Facebook tracking pixel and/or your Google site tag to your HubSpot cookie consent banner, 2) made it so contacts deleted from HubSpot will be removed from any audiences (Facebook or Google) syncing to lists in HubSpot, and 3) we’ll sync lead ad consent fields over from Facebook automatically.

Why does it matter?
GDPR and other regulations are requiring businesses to give their contacts more control over their data. As such, businesses need to be more transparent with how they collect customer data, and use that data to communicate with them. With this in mind, we’re making it easier for you to provide this transparency to your customers when advertising to them. With these updates, you’ll be able to more easily align your advertising with your privacy policy to reach those contacts that want to hear from your brand.

How does it work?
If you have Facebook pixel code or Google’s site tag installed on your website, Facebook or Google may place a cookie on your site visitors. If you use the HubSpot ads tool to select and install your Facebook pixel or Google Site tag on pages with the HubSpot tracking code, we’ll seamlessly link the placing of that code to the HubSpot cookie notification banner (available in Settings > Reports & Analytics Tracking > Cookie Policy). This means that if you require opt-in consent via this banner, the Facebook pixel or Google site tag will not load in the visitor’s page until they have opted in.

Within the GDPR, a contact of yours has the right to request that you delete their data at any time. Now when you delete that contact in HubSpot, they will also be deleted from any syncing Facebook or Google ads audiences, ensuring that you no longer send advertisements to this contact.

Finally, any consent fields from your Facebook lead ads will now sync over to HubSpot as a new contact property. Each of these properties will be labeled with “FB Consent” at the beginning, making it easy for your to create lists of contacts who have actively given you consent to be contacted and bulk update their subscription type.

 

Who gets it?
These features are available for all HubSpot users.

Want to learn more?
The following knowledge docs go over these updates in length:

HubSpot ads privacy policy features
How does HubSpot map to Facebook lead ad fields?
Lead Ads FAQ

What language is it in?
All languages supported by HubSpot

Topics: All Updates, Marketing - All Updates

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