Last week, the recent activities feature, which showed specific pages viewed by anonymous visitors in the Prospects tool, was removed. Prospects still shows aggregated analytics about companies, and the individual pages that known contacts have viewed are visible on the contact’s record.
Decisions like this are difficult, and a lot of factors are at play. Here are a few that were high on our list:
- User feedback. Over time, the feedback on this feature has been mixed. While that doesn't take away from the fact that some users find it useful, it gives you some context --- when it comes to prioritizing features, we look holistically across our users, and build the features that will add the most value to the largest set of our customers.
- Usage data. In addition to anecdotal feedback, usage was very low. Again, this doesn't take away from the fact that some find it valuable, but it gives you some insight into the data we take into account when making a decision like this.
- Recent regulations. The GDPR was enforced in the EU starting in the last few weeks. The GDPR has certain requirements around consent when storing IP addresses that this feature didn't play nicely with.
When taking all these data points into account, it comes down to this: where can we allocate our resources, to best solve for our customers? The work required to enable the feature to support GDPR compliance as well as the ability collect IP addresses without consent would have been an outsized engineering effort compared the value for the entire customer base.
If you have any questions, reach out to your HubSpot account rep, or leave your feedback in the HubSpot community.