The links tool in HubSpot tracks domains that link to your website, and provides a high-level view of the links to your competitors' website. On January 10, 2020, we will be removing the links tool from the analytics tools available in HubSpot. Navigating to the tool, you'll see the following banner.
Currently, the tool has relatively low usage. We've decided to remove links so we can focus on tools that provide more value to our customers.
If you're looking to gather data on your inbound links, we recommend leveraging Google Search Console. Google Search Console will show you who is linking to your website, what content on your site is receiving the most backlinks, and more. If you'd like to collect information on what keywords your pages rank for, how often your content appear in search results, and how many users click on your content, you can integrate Google Search Console directly with HubSpot's SEO tools.