Creating a consistent experience across your entire site is essential for converting visitors to your site into leads. This includes forms that you embed on an external site, or ones that are viewed on a standalone URL. If you have coding experience, styling your form within your site’s stylesheet isn’t a problem. But what if you aren’t familiar with css, or you’re just sending a standalone forms URL within an email?
With this in mind, we recently released themes in forms. You can now choose from four different themes when creating a form in HubSpot to help style your embedded or standalone forms beyond just fonts and colors. This will help keep your conversion points in line with the rest of your brand.
To apply a theme to one of your forms, navigate to the style & preview tab within the forms editor. Here, you’ll see the option to add four different themes to your form.
This update is now live to all users of HubSpot forms.