Updates in Email Unsubscribe Process

Having the ability to unsubscribe from a marketing email, is required by regulations such as CAN-SPAM. However, unsubscribing accidentally via a forwarded email, or antivirus/firewall software can affect your delivery. As a result, we're making an update to the unsubscribe process for emails you send from HubSpot.

We've recently adjusted the unsubscribe process by adding a confirmation step for email recipients. When someone clicks on the unsubscribe link in an email they’ll now see a page where they must confirm that they want to unsubscribe instead of automatically being removed from all mailing lists.

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After they confirm, they'll be brought to the unsubscribe confirmation page.

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This change will alleviate the chance someone is unsubscribed accidentally by a firewall/anti-virus package, or by the recipient of a forwarded email. This change will begin to roll on 12/22/16 and continue over the next couple weeks for all customers.

Topics: Marketing - All Updates

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