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10 Best AEO Software Tools for 2026 (Tested & Ranked)

By Amanda Sellers & Daniela Lopez Lubina | Updated May 2026 | 18 min read | Expert reviewed
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A year ago, “answer engine optimization” was a talking point. Today, it’s a growth channel. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process. And AI search is the top predictor of purchase intent. The brands showing up in those answers are earning visibility and winning deals.

The problem: most marketers are still flying blind. Traditional SEO tools don’t tell you how ChatGPT, Perplexity, or Gemini describes your brand — or whether a competitor has already claimed the answer to your most important purchase-intent prompts.

That’s exactly what AEO software does. The category exploded in 2025–2026, giving you dozens of options — from $29/month monitoring tools to six-figure enterprise platforms — with dramatically different approaches, coverage, and utility.

I tested the leading options across three dimensions: tracking depth (how well they measure where your brand appears in AI answers), actionability (whether they help you act on the data), and fit (who each tool is genuinely built for).

Quick Answer

The best AEO software for teams getting started is HubSpot AEO — all-in-one brand visibility tracking, prompt tracking, and prioritized recommendations from $50/month (free 28-day trial). For the most powerful version with CRM attribution, AEO in Marketing Hub Pro and Enterprise is best in class. For enterprise monitoring depth, Profound is also a strong option. For content teams that need to act on insights at scale, AirOps helps close the gap between visibility data and content production.

ai search analytics, aeo tool

What is AEO Software?

AEO software (answer engine optimization software) helps brands measure and improve how they appear in AI-generated answers. Also called GEO software, LLMO tools, or AI search monitoring platforms, these tools typically include the following features:

  • Brand visibility tracking: how often your brand appears in AI answers for relevant prompts
  • Citation analysis: which sources AI models cite for your category
  • Sentiment monitoring: whether AI describes your brand accurately and positively
  • Prompt and query tracking: which questions and conversational queries trigger AI answers about your brand
  • Competitor benchmarking: your AI share of voice vs. rivals
  • Content recommendations: what to create or update to increase AI citation rates
The channel matters. Studies show visitors arriving from answer engines convert at 3–5x the rate of traditional organic search visitors because they arrive post-research, ready to act.

Don’t know where your brand stands in AI search right now?

Start your free trial

How We Evaluated These Tools

I reviewed more than 20 AEO platforms and shortlisted 10 based on hands-on testing, G2 review analysis, public case studies, and side-by-side pricing comparisons. My evaluation criteria:

  • Engine coverage: which answer engines does it track?
  • Prompt-level tracking: can you track specific questions, not just branded mentions?
  • Citation intelligence: does it show which sources AI engines pull from?

  • Actionability: does it tell you what to do, or just what’s happening?
  • CRM & workflow integration: does it connect to the systems your team already uses?
  • Pricing transparency: can you understand cost before talking to sales?
  • Verified customer outcomes: are the results documented and replicable?

G2 ratings sourced from April 2026 reviews. Pricing verified May 2026.

 

Quick Comparison: Best AEO Software at a Glance

Best For

Starting Price

 Free Trial ChatGPT Gemini Perplexity CRM
HubSpot AEO

All-in-one, SMB/mid-market
$50/mo ($45 when paid annually)
28 days
✓
✓
✓
Marketing Hub Pro & Enterprise
AirOps

Tracking and content execution
Free
14 days
✓
✓
✓
CMS only
Otterly.ai

Agencies & budget teams
$29/mo
Yes
✓
Add-on
✓
✗
SEMRush AI Visibility

Existing SEMRush users
$99/mo + base
With SEMRush
✓
✓
✓
✗
Peec AI

Multi-market global teams
€89/mo (~$95)
✓
✓
✓
✓
✗
Scrunch

Enterprise content delivery
$250/mo
7 days
✓
✓
✓
API
SE Ranking

SEO-to-AEO transition
$65/mo
14 days
✓
✓
✓
✗
Ahrefs Brand Radar

Ahrefs power users
$199/mo + base
With Ahrefs
✓
✓
✓
✗
Profound

Enterprise monitoring
$99/mo
Demo only
✓
✓
✓
✗
Rank Prompt

Budget agency multi-client
7 days
No
✓
✓
✓
✗

BEST AEO SOFTWARE TOOLS

The 10 Best AEO Software Tools for 2026

HubSpot AEO dashboard

#1 HubSpot

Best for: Best for getting started: all-in-one AI visibility from $50/month

HubSpot AEO is the fastest way for growth teams to get started with AI search visibility. Start with a free 28-day trial — no credit card required — then continue for $50/month, or $45/month when billed annually. It’s built to get you tracking and improving immediately. Based off HubSpot’s own successful AEO playbook, the product reflects what a real growth team needs: a brand visibility score, prompt and query tracking, competitor citation analysis, and actionable recommendations.

HubSpot AEO covers ChatGPT, Perplexity, and Gemini. It delivers actionable optimization recommendations out of the box, not just data. For teams ready for the most powerful version, see AEO in Marketing Hub Pro and Enterprise below.

Key Features

  • Brand visibility score across ChatGPT, Perplexity, and Gemini
  • Prompt and query tracking to monitor specific questions and conversational queries that surface your brand in AI answers
  • New prompt suggestions based on real AI search behavior
  • Competitor citation comparison and AI share of voice

  • Prioritized content and optimization recommendations
  • Native CRM integration to tie AI visibility to pipeline and revenue
  • Included in Marketing Hub Pro and Enterprise
  • Free AEO Grader tool for quick brand scans

  • With HubSpot AEO, we drove 8,000 new website visitors in just a few weeks, resulting in 12 new account conversions — a 10% increase year over year.

    Emily Davidson

    Sandler

    Sandler

Case Study: Sandler Drove 8,000 New Visitors in Weeks with HubSpot AEO

Sandler, the world's largest sales training organization, had no visibility into whether they were appearing in AI-generated answers, and by the time enterprise buyers built shortlists in ChatGPT, Gemini, and Perplexity, preferences were already locked in. After deploying HubSpot AEO to track their Brand Visibility Score across buyer-intent questions, Sandler drove 8,000 new website visitors in just a few weeks, 4,000 of whom were ICP-fit prospects.

  • 8K

    new website visitors in weeks (Sandler)

  • 10%

    increase in new accounts YoY (Sandler)

  • 2.7%

    higher conversion rate vs. other marketing traffic (Sandler)

HubSpot AEO Pricing

Price Notes
HubSpot AEO

$50/mo ($45/mo annually)

Full AEO feature set, all engines, recommendations
Free Trial

Free for 28 days
25 ChatGPT prompts, no credit card required
Marketing Hub Pro

Included
AEO + full Marketing Hub suite
Marketing Hub Enterprise

Included
AEO + advanced marketing tools

Pros

  • Only AEO tool with native CRM integration
  • Affordable entry point ($50/mo)
  • Covers ChatGPT, Gemini, Perplexity
  • Actionable recommendations, not just data
  • Free 28-day trial, no credit card
  • Built by a team that ran AEO on their own brand first

Cons

  • Still in beta — some features rolling out
  • Best value for existing HubSpot customers
  • Less granular prompt-volume data vs. Profound enterprise

Best in class: AEO in Marketing Hub Pro and Enterprise

For teams already running HubSpot, AEO in Marketing Hub Pro and Enterprise is the most powerful option in the category. It connects AI citation performance directly to your CRM, tying AI visibility to contact records, pipeline stages, and revenue. Prompt suggestions are informed by your actual CRM data from day one, not built from scratch. You also get AEO alongside HubSpot Marketing Hub’s full suite of tools: email, social, campaigns, and content.

AirOps Insights Report

#2 AirOps

Best for: Content teams that need to build AEO into their existing workflows

Most AEO tools tell you where the visibility gaps are, then leave you to figure out what to do. AirOps closes that loop. It combines AI search visibility tracking with a full content production engine — grid-based bulk workflows, direct CMS publishing, Brand Kit governance, and offsite content strategy — so the same platform that finds the gap also helps you fill it.

Ramp hit a brand visibility score of 28% and saw a 56% subscription increase in 30 days. Webflow grew AI-attributed signups from 2% to 10%+ in under a year with zero headcount growth. The customer base — Monday.com, Webflow, Ramp, Carta, LegalZoom, Gong, Apollo — signals enterprise-grade product at a non-enterprise entry price. Teams that need this same tracking-to-publishing loop inside an existing marketing stack with CRM attribution connecting content to pipeline may also want to evaluate HubSpot Marketing Hub Pro and Enterprise, which includes AEO natively alongside email, social, and contact management.

Key Features

  • AI visibility insights across ChatGPT, Google AI, Perplexity, Gemini (Pro+)
  • Prompt and query tracking with weekly opportunity reports
  • Grids with drag-and-drop bulk content production workflows
  • Content refresh, creation, and off-site content workflows
  • Direct CMS publishing in Webflow, WordPress, Contentful, Sanity, and Strapi
  • Brand Kit for voice, tone, and accuracy governance at scale
  • Page360, which combines GSC, engagement, conversion, and freshness data

Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents.

George Bonaci

VP of Growth & Demand

Ramp

Case Study: Angi — Longtail Content Strategy Converts 79% Better

Angi used AirOps to build a longtail content strategy that outperforms their prior approach by 79% on conversion rate, using AirOps’s Grids workflow builder to automate research, writing, and publishing at scale.

AirOps’s workflow builder excels at closing the content production loop, but teams that need to trace that content lift back to their sales pipeline will want a platform with native marketing attribution built in.

Pricing

Price Notes
Solo (Free)

$0/mo
100 prompts, ChatGPT only, 20k tasks, 1 user
Pro

Contact for pricing
250 prompts, multi-engine, 75k tasks, unlimited seats
Enterprise

Custom
Custom limits, regions, personas, dedicated support

Pros

  • Helps close the tracking-to-publishing loop
  • Free tier available for solo users
  • Strong proof points at enterprise brands (Ramp, Webflow, Carta)
  • CMS integrations cover most enterprise stacks

Cons

  • Pro pricing not published; requires sales conversation
  • Free tier is ChatGPT-only
  • Task-based pricing can be hard to estimate
  • Primarily a content team tool as CRM attribution requires integration; native pipeline connectivity requires a connected marketing platform
Otterly.ai dash

#3 Otterly.ai

Best for: Agencies and budget-conscious marketing teams

Otterly.ai hit a sweet spot that most AEO tools miss: genuinely affordable pricing ($29/month), a clean interface that account teams can pull up during a client call, and enough depth to drive real outcomes. Named a G2 High Performer in the inaugural Winter 2026 AEO report, it tracks brand visibility across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Gemini and Google AI Mode available as add-ons. Its GEO Audit tool (25+ on-page factors) and free prompt calculator make it accessible.

Key Features

  • Brand visibility tracking across ChatGPT, Google AI Overviews, Perplexity, and MS Copilot
  • Prompt and query research tool to discover which AI queries surface your category
  • GEO Audit tool that offers 25+ on-page optimization factors
  • Brand Visibility Index and Domain Ranking
  • Link citations analysis
  • 40+ country multi-language support
  • Google Looker Studio connector (Standard+)
  • Agency Partner program with extra prompts and white-label reporting

  • I really enjoy the OtterlyAI interface, ease of use, and the support team is excellent. They also seem to release new features and research pieces nearly every week, which keeps things fresh and exciting. I use OtterlyAI daily, with easy implementation within my current marketing tool stack. It integrates quite nicely with Looker Studio.

    G2 Reviewer, Winter 2025

Case Study: Bacula Enterprise — #1 on ChatGPT for “Best HPC Backup Software”

Bacula Enterprise used Otterly.ai to identify where competitors dominated their key prompts and built semantic authority around HPC backup use cases. Result: the #1 position in ChatGPT’s answer set for “best HPC backup software,” which is a highly competitive enterprise category.

Pricing

Price Notes
Lite

$29/mo ($25/mo annually)
15 search prompts/month
Standard

$189/mo ($160/mo annually)
100 search prompts/month
Premium

$489/mo ($422/mo annually)
400 search prompts/month
Gemini Add-On

+$9–$149/mo
Per plan tier
Google AI Mode

+$9–$149/mo
Per plan tier

Pros

  • Most affordable entry price ($29/mo)
  • Free trial available
  • GEO Audit tool included on all tiers
  • Agency-friendly with white-label reporting
  • G2 High Performer, Winter 2026

Cons

  • Gemini and AI Mode cost extra on all tiers
  • 15 prompts/mo on Lite is very limited
  • No CRM integration
Semrush AI Visibility Toolkit

#4 Semrush AI Visibility Toolkit

Best for: Teams already deep in the Semrush ecosystem

Semrush’s AI Visibility Toolkit is the most data-rich AEO add-on attached to an existing SEO platform. It draws from 261 million+ relevant LLM prompts globally and layers AI share of voice, visibility trends, and competitor benchmarking directly into the Semrush interface. If you already pay for Semrush, adding AI visibility for $99/domain/month is a logical next step.

The main caveat: Semrush’s approach mirrors keyword position tracking: you manually add the prompts you want to monitor, rather than having the platform autonomously discover which conversational queries are driving AI behavior in your category. For teams comfortable with keyword workflows, this is intuitive. For teams trying to map the full landscape of AI prompts driving purchase decisions, including ones they don’t know to look for yet, dedicated tools like Profound or HubSpot AEO surface those gaps without requiring you to define them first. The base plan also caps prompt tracking at 25 prompts, scaling to 200 on the highest Semrush One tier.

Key Features

  • AI share of voice and visibility trends by keyword cluster
  • Prompt and query coverage tracking across AI platforms
  • Competitor AI visibility benchmarking
  • Covers ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini
  • Integrated into Semrush rank-tracking and site audit workflows
  • Period-to-period competitor comparisons

Notable Capability: 261M+ Prompt Database

Semrush’s AI Visibility Toolkit is backed by one of the largest LLM prompt databases available to marketers. It draws from 261 million+ relevant LLM prompts globally and layers AI share of voice, visibility trends, and competitor benchmarking directly into the Semrush interface. For enterprise teams, this scale enables identifying AI search trends before they appear in traditional keyword tools.

Pricing

Price Notes
AI Visibility Toolkit

$99/mo per domain
Requires active Semrush subscription
Semrush Pro (base)

$139/mo
Lowest-tier base subscription required to add the toolkit
Semrush One Starter

$199/mo
Includes both the SEO toolkit and AI visibility in one subscription
Additional users

+$99/user/mo
Each team member with AI Visibility access

Pros

  • Large prompt database (261M+)
  • Seamless integration with existing Semrush workflows
  • No new tool to learn for existing Semrush teams

Cons

  • Requires Semrush subscription — not standalone
  • Keyword-focused vs. prompt-level analysis
  • Can get expensive fast (base + $99/domain + $45/user)
  • Less useful for non-Semrush teams
Peec AI

#5 Peec AI

Best for: Global teams tracking AI visibility across multiple markets

Peec AI is an AI search analytics platform built for the multi-market challenge: understanding how your brand appears in AI answers across the geographies your business operates in. It covers ChatGPT, Perplexity, and Google AI Overviews on all plans, with Gemini, Claude, DeepSeek, Grok, and Copilot available as add-ons. Every plan includes unlimited user seats, a meaningful differentiator for global teams where per-seat pricing would otherwise balloon costs.

Key Features

  • Daily tracking across 3 models of your choosing, with additional model tracking available as add-ons
  • Prompt and query tracking by region and language
  • Daily reporting by region and AI assistant
  • Competitor benchmarking and citation tracking
  • Unlimited user seats on every plan
  • Free trial

Notable Capability: True Multi-Market AI Visibility

Peec AI is one of the few AEO tools with built-in support for tracking AI brand performance across countries and languages simultaneously. For enterprise brands with regional websites, a single team can understand how AI search behavior differs between US, UK, and German audiences and optimize accordingly.

Pricing

Price Notes
Starter

$95/mo
50 prompts, 3 LLMs, unlimited seats
Pro

$245/mo
150 prompts, 3 LLMs, unlimited seats
Advanced

$245/mo
300+ prompts, custom
Enterprise

Custom
 Customizable prompt tracking, choose from all models, unlimited seats 

Pros

  • Unlimited user seats on all plans
  • Strong multi-market and multi-language support
  • Transparent tiered pricing
  • Free trial
  • European data residency for GDPR-sensitive teams

Cons

  • Base plans only allow 3 models of your choosing; you don't need to pay extra to track other models
  • Smaller customer reference base vs. US tools
  • Less actionable recommendations vs. HubSpot AEO
Scrunch website screenshot

#6 Scrunch

Best for: Enterprise brands needing AI content delivery at the infrastructure level

Scrunch is the most technically differentiated platform in this list. While most AEO tools tell you how to improve your content so answer engines cite it more often, Scrunch goes a step further with its Agent Experience Platform (AXP) — an infrastructure layer that serves AI-optimized content directly to AI agents at the CDN level, without disrupting human visitors. Its monitoring side is also enterprise-grade: deep LLM coverage, page-level auditing, SOC 2 Type II compliance, SSO, RBAC, and a developer API. Customers include ADP, Akamai, Hims, Lenovo, NatWest, Paychex, and Skims.

Notable Capability: Agent Experience Platform (AXP)

Scrunch’s AXP serves AI-optimized content to AI agents at the CDN layer. When an AI model crawls your site, it receives structured content optimized for its knowledge base, accelerating citation without requiring a full content overhaul. For brands managing hundreds of pages, this can drive AI citation gains faster than a page-by-page content refresh strategy. Scrunch holds a 4.6/5 rating on G2 across 55 reviews, with customers including ADP, Akamai, Hims, Lenovo, NatWest, Paychex, and Skims.

Key Features

  • Deep LLM monitoring across ChatGPT, Google AI Overviews, Gemini, Perplexity, and more
  • Prompt and query tracking with persona-based segmentation
  • Agent Experience Platform (AXP) — AI content delivery at CDN layer (Enterprise add-on)
  • Website mapping and page auditing
  • SOC 2 Type II, RBAC, SSO
  • Developer API for custom integrations

Pricing

Price Notes
Core

$250/mo
4 LLMs, 125 prompts, 5 licenses
Enterprise

Custom
9 LLMs, Custom number of prompts and licenses, AXP access, expanded capabilities, dedicated support

Pros

  • AXP is unique in the market
  • SOC 2 Type II — meets enterprise security requirements
  • Strong enterprise customer base (ADP, Lenovo, NatWest)
  • Full end-to-end workflow: monitor → audit → optimize → deliver

Cons

  • Base Core plan is more expensive than other AEO tools
  • AXP is only available at the Enterprise tier
  • No free trial
  • Overkill for teams that just need tracking
SE ranking tracker

#7 SE Ranking

Best for: SEO teams looking to add AEO without switching platforms

SE Ranking’s AI Search Toolkit is the cleanest on-ramp from traditional SEO into AEO for teams not ready to invest in a dedicated AEO platform. It integrates AI visibility tracking, covering Google AI Overviews, AI Mode, Perplexity, and ChatGPT, directly into SE Ranking’s existing rank tracking and site audit interface. 

What I like most about SE Ranking is how it brings all the essential SEO tools together in one place without feeling overwhelming. The interface is clean, the data is reliable, and features like keyword tracking, website audits, and competitor analysis are easy to use even when managing multiple projects. It saves time and gives a clear picture of what’s working and what needs attention.

G2 Reviewer, Spring 2025

Key Features

  • AI Search Toolkit with visibility for Google AI Overviews, Gemini, and ChatGPT
  • Prompt and keyword query tracking in AI answers
  • Period-to-period competitor AI visibility comparison
  • Integrated with SE Ranking rank tracking and site audits
  • Traditional SEO tools included (keywords, backlinks, on-page audits)
  • 14-day free trial

Pricing

Price Notes
Core

$103.20/mo
Full SE Ranking + AI Search Toolkit, 100 prompts
Growth

$223.20/mo
200 prompts, more keywords

Pros

  • AEO included with SEO — no separate tool required
  • 14-day free trial
  • Good for transitional teams building AEO practice

Cons

  • Less AEO depth than dedicated tools
  • Gemini is not currently covered
  • No citation intelligence or prompt-level volume data
  • Not ideal once AEO becomes the primary priority
Ahrefs brand radar

#8 Ahrefs Brand Radar

Ahrefs Brand Radar offers the most comprehensive AI index coverage available — 400M+ monthly prompts, six AI platforms (Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot), and seamless integration inside the Ahrefs suite. For teams that run their SEO program entirely in Ahrefs, it’s the logical extension.

The cost is significant: the all-platform bundle runs $699/month on top of the Ahrefs base subscription ($129+/month), putting the minimum full-deployment cost at $828/month — roughly 2.5× the industry average for AI visibility tools. Notably, Brand Radar does not track Claude or Grok, a meaningful gap at this price point.

Key Features

  • AI visibility across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot
  • Prompt and query tracking integrated into Site Explorer
  • 400M+ monthly prompt database
  • Brand visibility score and share of voice
  • Search Demand and Web Visibility tracking modules
  • Integrates with Ahrefs backlink and keyword data

Pricing

Price Notes
Per AI Index

$199/mo each
Choose individual AI platforms
All-Platform Bundle

$699/mo
All 6 indexes
Ahrefs base required

$129/mo
Minimum total: $828/mo for full deployment

Pros

  • Largest prompt database: 400M+ monthly
  • Deepest Google AI Mode coverage
  • Seamless Ahrefs SEO workflow integration
  • Six AI platform indexes in one tool

Cons

  • $828+/mo minimum — 2.5× industry average
  • Requires Ahrefs subscription — not standalone
  • No Claude or Grok coverage
  • No content recommendations or CRM integration
Profound Citation Website Screenshot

#9 Profound

Best for: Enterprise brands needing maximum monitoring depth

Profound is a recognized player in the AEO category. The platform covers ChatGPT, Perplexity, Google AI Overviews, and more, and its prompt-volume data lets teams identify not just whether they appear, but how often the underlying question is actually being asked.

Pricing starts at $99/month, though that tier is limited to ChatGPT coverage. Broader functionality begins at $399/month, and the platform offers a sales demo rather than a self-serve free trial.

Profound gives enterprise teams unmatched visibility data. The trade-off is that acting on those insights requires a separate content or CRM stack. For teams that want analysis and pipeline attribution in one place, a connected platform closes that gap.

I like Profound because it helps me understand how AI search engines talk about my brand, what prompts drive visibility, and where opportunities exist to improve AI-generated recommendations. The platform turns AI search from a black box into actionable insights and gives me a practical way to optimize for the future of search.

G2 Reviewer, Spring 2026

Key Features

  • Agent analytics to track how AI agents represent your brand
  • Prompt and query volume data on how often each question is actually being asked
  • Answer engine insights across ChatGPT, Perplexity, Google AI Overviews, and more
  • Citation intelligence to identify which sources AI trusts for your prompts
  • AI shopping visibility tracking
  • API access + Looker/analytics integrations (Growth & Enterprise)
  • 1B+ citations analyzed daily

Pricing

Price Notes
Starter

$99/mo
ChatGPT only; essentially a demo tier
Growth

$399/mo
Multi-engine tracking, ongoing monitoring
Enterprise

Custom
Global markets, languages, custom contracts
Agency Growth

Custom
10 pitch workspaces/mo + client workspaces

Pros

  • Robust citation and prompt-volume database
  • Broad answer engine coverage
  • Strong enterprise case studies (Zapier, Ramp, Omnilux)
  • API access for custom analytics stacks

Cons

  • $99 Starter is ChatGPT-only
  • Real functionality starts at $399/mo
  • No free trial; demo only
  • No native CRM or revenue attribution
Rank prompt

#10 Rank Prompt

Best for: Budget-conscious agencies managing multiple brands

Rank Prompt is the most affordable full-featured AEO option for agencies managing multiple clients. At $49/month for the Starter plan (150 credits) and $149/month for the Agency plan (35–40 AI reports across ChatGPT, Gemini, and Perplexity), it’s purpose-built for the multi-client tracking scenario where per-seat or per-domain pricing would be cost-prohibitive. Schema optimization and multi-brand management are baked in, making it a practical starting tool for agencies launching AEO as a service offering.

It is incredibly easy to understand how my client's brands show up in ChatGPT, Perplexity, and Google AI Overviews. It doesn't just show whether we're visible — it tells us why they are or aren't, what prompts triggered their brand, and even what sources were cited.

G2 Reviewer

Key Features

  • AI visibility tracking across ChatGPT, Gemini, Perplexity, Claude, and Grok
  • Prompt and query visibility tracking by brand/client
  • Schema optimization guidance
  • Multi-client management (Agency plan)
  • Credit-based pricing for flexible usage

Pricing

Price Notes
Starter

$49/mo
150 credits (~5-6 AI reports)
Pro

$89/mo
500 credits (~17-20 reports)
Agency

$149/mo
1,000 credits (~35-40 reports, multi-brand)

Pros

  • Most affordable multi-client AEO option
  • Schema optimization built in
  • Good fit for agency AEO service launches
  • Covers ChatGPT, Gemini, Perplexity, Claude, and Grok

Cons

  • Limited citation intelligence
  • No content recommendations or CRM integration
  • Credit system can be hard to budget

Featured Case Study: How HubSpot Became the #1 CRM in AI Search

In June 2025, HubSpot’s marketing team faced a problem every growth team will recognize: buyers were clearly starting their research in answer engines, but there was no reliable way to measure whether HubSpot was in those answers or whether any given tactic was actually working. The team started using XFunnel (which HubSpot later acquired) to build their AEO measurement architecture and ran the program for six months.

The measurement came first. The strategy followed.

The strategy ran on three pillars. On-site, the team created industry-specific solution pages using AI at scale (92% were cited by answer engines, driving a 49% lift in AI visibility) and launched an FAQ glossary covering top-of-funnel terms like "what is marketing automation?"Citation share for related prompts increased +60%.

Off-site, HubSpot’s partnership team identified publishers already winning citations but not yet mentioning HubSpot and scaled the program to hundreds of websites, producing nearly a thousand new AEO-optimized pages. On Reddit, one of the highest-cited sources for HubSpot’s tracked prompts, localized community campaigns in France and Germany moved HubSpot’s mention rate from 0% to 33.5% (FR) and 17.1% (DE) within a month.

The broader lesson: measuring your AI visibility is the prerequisite for improving it. Before HubSpot could optimize anything, they needed to know which prompts mattered, where they appeared, and where the gaps were. That measurement system — now available in HubSpot AEO — is what made the strategy possible.

Read the full case study

  • #1

    Most visible CRM in AI search

  • 1,850%

    Increase in qualified leads from AI

  • 3x

    Conversion rate vs. other sources

  • 433%

    Increase in AI citations

Which AEO Software Is Right for You?

You’re getting started with AEO and want the fastest, most affordable path to visibility.

Best fit: HubSpot AEO. At $50/month with a 28-day free trial, it’s the easiest on-ramp in the category — multi-engine tracking, prompt and query monitoring, and prioritized recommendations from day one. No CRM required.

Learn more

You want best-in-class AEO tools that work seamlessly with your CRM and marketing tools.

Best fit: AEO in Marketing Hub Pro and Enterprise. If your team is already on HubSpot, AEO in Marketing Hub Pro and Enterprise is the most powerful option in the category. Prompt suggestions are informed by your actual CRM data from day one, AI visibility is tied directly to pipeline and revenue, and you get the full Marketing Hub suite built in. If you’re on Marketing Hub and haven’t activated AEO yet, it’s already waiting for you.

Get a demo

You’re an enterprise brand with a dedicated AEO program, significant budget, and a technical team.

Best fit: Profound (Enterprise plan). Deepest citation database, best prompt-volume data, API access.

Learn more

Your team needs to produce AEO-optimized content at scale.

Best fit: AirOps. The only platform that closes the loop from visibility gap → content production → publishing.

Learn more

You’re an agency building AEO as a client service.

Best fit: Otterly.ai Standard for mid-size books (agency partner program, white-label reporting). Rank Prompt Agency for high-volume, budget-constrained books.

Learn more

You’re already a heavy Semrush or Ahrefs user.

Best fit: Semrush AI Visibility Toolkit (keyword-centric teams) or Ahrefs Brand Radar (best data scale and Google AI Mode coverage). Adding AEO where you already work beats context-switching.
Learn more

You operate across multiple international markets.

Best fit: Peec AI. Multi-language, multi-market tracking with unlimited user seats.
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You need enterprise-grade security and infrastructure-level AEO.

Best fit: Scrunch. SOC 2 Type II certified, AXP for CDN-layer content delivery. The only platform that solves security and infrastructure problems simultaneously.
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HubSpot AEO tracks your brand visibility across ChatGPT, Gemini, and Perplexity with prioritized recommendations for improving it. Free 28-day trial, no credit card required.

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