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Build demand, win deals, and serve your customers with a team of AI agents for marketing, sales, and customer service. Built on your CRM data, agents have the context they need to drive results.
Buyers ask AI before they visit your site — about your industry, your competitors, and your products. HubSpot AEO tracks how your brand appears in AI-generated answers and surfaces what to fix so your business shows up when it matters most.
Your reps lose hours to research, follow-up, and CRM updates. That time should be spent closing. Prospecting agent watches accounts for signals that they're ready to buy and reaches out automatically, while smart deal progression keeps deals moving after every call, with next steps handled for them.
Customer service teams spend days on repeat questions while the complex cases wait in the queue. Customer agent resolves common questions 24/7, with answers grounded in real contact and contract history, so your team is free for the conversations that need a human.
research and insight tasks automated
Your team loses hours researching customers manually, and reps still go into outreach guessing. Data agent answers custom questions about any contact or company using the signals already in your CRM, so reps know exactly who to reach and why.
Track what your agents are doing and delivering in one view. Keep what's working, adjust what's not, and turn on the agents you haven't started using.
No code required
Live status and real outcomes for each agent
Activate or configure any agent in one click
Launch an agent, and it runs on your live CRM data from day one. No setup, no waiting.
Custom agents built on your prompts, knowledge, and tools
One canvas for everything from simple triggers to complex AI tasks
Connects with your CRM and the third-party apps your team already uses
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Turn on ready-made agents for marketing, sales, and customer service, or build custom agents, using your prompts, your knowledge, and the customer data already in your CRM.
No setup needed to connect your data
Agents grounded in live customer information
Accessible directly from Breeze Assistant wherever your team works
"It used to take 15 to 20 minutes to find the information we needed and copy it into HubSpot. Now it takes seconds with a custom agent in agent builder. Based on how often we completed this action last year, we anticipate getting roughly 350 hours back from a single automation."
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Customer data built in from day one
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Agents built to drive GTM outcomes
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Accessible without a consultant or technical setup
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Full visibility into what your AI team is doing
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Pay for work delivered
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Includes capability — Partial/inconsistent capability 
Does not include capability
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