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AI made easy

Experience the transformative power of HubSpot’s AI that powers the entire customer platform. Discover the complete AI solution for marketing, sales, and service teams.

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The complete AI solution that delivers ease, speed, and unification across your business.


Breeze gives customer-facing teams all the AI tools needed to boost productivity, scale growth, and unlock actionable insights. Use Breeze Copilot to assist with tasks, Breeze Agents to automate your work, Breeze Intelligence to enrich your data, and a growing list of Breeze features to help you get work done faster.  

95% of customers say that HubSpot's AI capabilities are easy to use.

See how HubSpot customers are leveraging AI

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Boost productivity with Breeze Copilot

Have you ever wanted your own personal assistant? Say hello to Breeze Copilot, your easy-to-use AI sidekick that's always there to help you with whatever you're working on, wherever you are within HubSpot's software. Breeze Copilot uses generative AI and your CRM data to elevate your work and execute tasks quickly. Finally, a conversational AI tool that truly understands your business.

Learn more about Breeze Copilot (Beta)

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Scale growth with Breeze Agents

Increase your team's productivity without expanding your staff. Breeze Agents are AI-powered experts designed to automate workflows, from planning to execution. With expertise spanning content marketing, social media, sales prospecting, and customer service, Breeze Agents automate work across your business to help you drive growth.
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Unlock actionable insights with Breeze Intelligence

AI business solutions are only as capable as the quality of data it has access to. Enrich your Smart CRM with Breeze Intelligence. Enhanced with advanced LLMs and AI data sourcing, it consists of over 200 million buyer and company profiles. Improve form conversion rates, identify buyer intent from companies visiting your website, and keep your database fresh with regular updates. 
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Supercharge your workflow with Breeze features

Say goodbye to endless brainstorming sessions, writer's block, and creative resource limitations. Breeze features are embedded throughout HubSpot's customer platform — helping marketers, salespeople, and customer service reps do more with less.

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Create and manage content with AI-powered efficiency. 

Streamline your content marketing with Breeze. Automate content creation and manage assets at scale so you can deliver targeted experiences to your audiences. Popular features include:

Get AI tools designed to simplify content creation with HubSpot’s content marketing software. 

Learn more about Content Hub

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Revolutionize your marketing strategy.

With Breeze, marketers gain invaluable assistance in generating leads and automating marketing to drive targeted and impactful strategies. Popular features include: 

Explore HubSpot’s AI-powered marketing software that your team will love.

Learn more about Marketing Hub

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Accelerate your company’s revenue growth.

Supercharge your sales efforts with Breeze. Build pipeline and close deals with AI-assisted ease, ultimately transforming leads into loyal customers. Popular features include: 

Give your sales reps the AI-powered features they’ll love with HubSpot’s sales software. 

Learn more about Sales Hub

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Connect with your customers like never before.

Elevate customer service experiences with Breeze tools that help your team scale support and drive retention. Popular features include: 

Increase customer satisfaction with AI tools available in HubSpot’s customer service software. 

Learn more about Service Hub

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Get work done with ease. 

HubSpot’s customer platform gets to work for you with AI-enhanced capabilities. Popular features include: 


Unlock insights wherever you work in HubSpot with Breeze features and AI tools.

Learn more about HubSpot’s customer platform

Frequently Asked Questions

Breeze can empower all areas of your organization, from marketing to sales and service.

  • Automate note-taking and enable quick drafting and sending of inquiry responses to streamline your customer service process.
  • Enable sales with automation of repetitive tasks, actionable insights, predictive forecasts, and lead scoring for empowered reps.
  • Accelerate content creation across email, display, social, and more to boost marketing ROI.
  • Enhance your digital presence by leveraging AI to design a custom website, create content, and seamlessly distribute it.
  • Execute marketing and sales tasks confidently with actionable insights from your CRM data. 

HubSpot strives to be transparent with our customers and partners about how we develop and deploy AI across our organization. HubSpot’s AI ethics principles provide us with a framework to guide our AI product development, and ensure we approach AI ethically and responsibly. Learn more about HubSpot’s AI ethics policy.

At HubSpot, it’s important for us to be transparent about how our AI systems interact with your data. You can learn more about how Breeze interacts with your data in our model cards.

You can get started with Breeze Copilot and select Breeze features for free in HubSpot. Breeze Agents and advanced AI capabilities are available in premium editions of HubSpot’s software throughout the customer platform. Breeze Intelligence features can be added on to your premium HubSpot subscription for an additional charge. See the pricing page for more information.

Breeze Copilot is an in-app AI companion that assists you with tasks everywhere you work across HubSpot’s products.

Breeze Agents are AI-powered experts that can perform functions across marketing, sales, and customer service that would otherwise be performed by humans.

Breeze Intelligence enriches contact and company data records while identifying buyer intent to help you effectively target the right leads.

And Breeze features are available throughout HubSpot’s customer platform to help you get your work done quickly and efficiently. 

To gain access to Breeze functionality in public beta, you must opt your HubSpot account into the beta features. Once you’ve done so, you’ll be able to access Breeze tools available in your HubSpot subscription. Beta terms are applicable. 

Breeze Intelligence combines data from a variety of sources to help HubSpot create the most comprehensively enriched profile we can for contacts and companies in your portal.

Breeze Intelligence gathers data from several sources, including:

  • Publicly-available sources such as public-facing websites
  • Third-party data providers
Please see this knowledge base article to learn more about how Breeze Intelligence uses data from your CRM.

We make Breeze Intelligence available globally and to customers impacted by many different data protection laws. While compliance determinations and configurations are up to each individual customer, HubSpot has implemented processes to maintain transparency around our processing of personal data and provide individuals with easy mechanisms to exercise their data protection rights.

Direct Notices for Individuals in Europe: HubSpot provides individuals in Europe a notice when we’ve collected their data to enhance our Breeze Intelligence commercial database. The notice provides information required under Article 14 of the General Data Protection Regulation (GDPR), including information about the type of data we collect, the fact that we share that data with our customers, and instructions on how to exercise their data protection rights. Notice is sent to individuals in Europe before we share that information with our customers. In other words, customers won't receive data about individuals in Europe unless we’ve determined successful delivery of the notice to the individual’s business email address.

Exercising Data Protection Rights: Individuals may exercise their data protection rights at any time by filling out this form, which can be found in our Privacy Policy and in our direct notice to individuals in Europe. Individuals in the U.S. may also opt out of the “sale” of their information (as defined under the California Consumer Privacy Act), which they can exercise by navigating to the “Your Privacy Choices” footer link at the bottom of our U.S. websites. HubSpot deletes an individual’s data from our commercial database when we receive a request to delete or opt out of a “sale” of data.

If an individual communicates to HubSpot that they would like to delete their data from the Breeze Intelligence commercial database, customers will see in their CRM that the contact will be tagged as “enrichment opt out”. Super admins will receive an email notification when a contact that has been enriched has requested to have their data deleted. Upon receiving an enrichment deletion request, customers must delete only the enriched data HubSpot provided to comply with data privacy best practices and laws. Customers can keep enriched data if they’ve established their own separate, independent legal basis for keeping such data (e.g., you received data about the contact during your direct interactions with them). 

Website Visitor Consents and Notices: Customers using the HubSpot tracking code can customize their cookie tracking settings and consent banner to ensure that they get consent and provide notice of how data will be shared with HubSpot. See this knowledge base article to learn more about how to use the HubSpot tracking code.

While use of HubSpot products and services may enable customer’s GDPR compliance efforts, use of HubSpot products and services alone do not make the customer GDPR compliant. Like any legal issues, it’s up to the customer to review their specific situation with their legal counsel to understand how they can meet their obligations. Please review the Trust Center, Privacy Policy and Data Processing Addendum for more information on how HubSpot collects, processes, and stores customer’s data.

For more context on how customer data will be used in Breeze Intelligence, check out this knowledge base article.

Breeze Intelligence can provide a business phone number for companies, but does not provide phone numbers or email addresses for contacts. We are focusing on only enriching contacts that already have email addresses in their contact records.

At HubSpot, we believe in the power of creating meaningful customer connections. That means not just connecting with prospects that are a good fit, but getting a deeper view on existing customers as well. The features of Breeze Intelligence are designed to help you understand context about who it is that you’re targeting (rather than how to contact them) so you can invest in building those meaningful connections with them in a thoughtful and intentional way that suits your business.

We’re prioritizing fast and powerful intelligence to drive meaningful engagement. Selling email and phone numbers directly puts those engagement tactics and deliverability at risk, and therefore are an omission from our offering.