AGENT BUILDER
Describe it. Agent builder builds it.
Build custom agents and workflows on one canvas, powered by the CRM data you already have.
Purchasing agent builder gives you access to additional marketing, sales, and customer service software.
Create exactly what your business needs.
Create exactly what your business needs.
TRUSTED BY 306,000 CUSTOMERS WORLDWIDE
"It used to take 15 to 20 minutes to find the information we needed and copy it into HubSpot. Now it takes seconds with a custom agent in agent builder. Based on how often we completed this action last year, we anticipate getting roughly 350 hours back from a single automation."
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AI that's easy to use and easy to trust.
HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.
Built on enterprise-grade security.
Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.
You control what AI can access.
Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.
No surprises. Full transparency.
HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit HubSpot's AI Trust Center.
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Customer agent
Answer questions and resolve support tickets automatically.
Launch agents that work for your team.
Build on your CRM data, your playbook, and your rules. No technical setup needed.
