Your always-on support agent. Built to handle more.

HubSpot's customer agent is an AI-powered support agent that automatically handles customer inquiries, resolves tickets, and escalates complex issues to your team — with full context.

Unlike traditional chatbots, customer agent understands natural language, works across chat, email, social, and voice channels, and continuously improves based on real customer interactions. It runs 24/7 without human intervention, so customers get answers instantly and your team focuses on higher-value work.

Customer agent is priced per conversation resolved, at $0.50 per resolution.

A resolution means support was provided by the agent, and the conversation was not handed to a human rep for 72 hours. A resolution can also occur if customer agent qualifies a lead. Learn more about how customer agent resolves conversations in our knowledge base.

Customer agent is available to Professional and Enterprise subscriptions and runs on HubSpot Credits. Some subscriptions include monthly credits; more can be purchased as needed. Visit our pricing page for full details.

HubSpot's AI customer agent reflects your brand in every conversation because it's trained on your specific business content: your knowledge base, website, CRM data, and historical conversations, not generic AI defaults.

You control the brand voice, set rules for how it responds, and personalize interactions by audience segment. Before going live, you can batch test different scenarios and roll out gradually so you scale only when you're confident. When a question needs action, like sending order status updates via Shopify or taking action in your CRM, customer agent handles that too, within the rules you set. It maintains your brand voice across every channel your customers use, including chat, email, voice, and messaging apps.

Customer agent is available in all HubSpot-supported languages.

Traditional chatbots follow decision trees and break on unexpected questions. Customer agent uses AI to understand context, respond naturally, and improve over time. It can handle nuanced questions, know when to escalate, and deliver fast, human-like support — without feeling robotic.

Customer agent uses AI to handle customer inquiries in real-time, provide instant responses, and intelligently route complex issues to human agents when needed. It can handle multiple conversations at once — all while staying accurate and on-brand.

Yes! Customer agent is highly customizable.

You can feed unstructured data like PDFs, meeting transcripts, and company documents, so customer agent provides accurate, contextual responses based on your business information. You can also tailor how customer agent interacts with customers and convert existing context into helpful answers — all without any coding required.

Additionally, HubSpot Marketplace offers a library of HubSpot-built agents and custom assistants that you can discover and install to expand your AI capabilities.