Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - [Deutsch](https://www.hubspot.de/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - [English](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - [Español](https://www.hubspot.es/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - [Português](https://br.hubspot.com/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - [Français](https://www.hubspot.fr/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?useCase=increase-leads) - Close Search - [Log in](https://app.hubspot.com/login?useCase=increase-leads) - About About - [About Us](https://www.hubspot.com/our-story?useCase=increase-leads) - [Careers](https://www.hubspot.com/careers?useCase=increase-leads) - [Contact Us](https://www.hubspot.com/company/contact?useCase=increase-leads) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?useCase=increase-leads) Back [ ](https://www.hubspot.com/) [Get a demo of agent hub](https://www.hubspot.com/products/artificial-intelligence/demo?useCase=increase-leads) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?useCase=increase-leads) [Overview of all products](https://www.hubspot.com/products/get-started?useCase=increase-leads) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?useCase=increase-leads) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?useCase=increase-leads) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?useCase=increase-leads) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?useCase=increase-leads) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?useCase=increase-leads) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?useCase=increase-leads) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?useCase=increase-leads) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?useCase=increase-leads) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?useCase=increase-leads) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?useCase=increase-leads) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?useCase=increase-leads) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?useCase=increase-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?useCase=increase-leads) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?useCase=increase-leads) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?useCase=increase-leads) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?useCase=increase-leads) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?useCase=increase-leads) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?useCase=increase-leads) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?useCase=increase-leads) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?useCase=increase-leads) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?useCase=increase-leads) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?useCase=increase-leads) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?useCase=increase-leads) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?useCase=increase-leads) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?useCase=increase-leads) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?useCase=increase-leads) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?useCase=increase-leads) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?useCase=increase-leads) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?useCase=increase-leads) - [Pricing](https://www.hubspot.com/pricing/marketing?useCase=increase-leads) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?useCase=increase-leads) - [What's New in HubSpot](https://www.hubspot.com/new?useCase=increase-leads) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?useCase=increase-leads) - [Sustainability](https://www.hubspot.com/sustainability?useCase=increase-leads) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fartificial-intelligence%2Fai-data-agent&hubs_content-cta=nav-resources-community&useCase=increase-leads) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?useCase=increase-leads) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?useCase=increase-leads) - [Technology Partner Program](https://www.hubspot.com/partners/app?useCase=increase-leads) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?useCase=increase-leads) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?useCase=increase-leads) - [Startup Partner Program](https://www.hubspot.com/startups/partners?useCase=increase-leads) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?useCase=increase-leads) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?useCase=increase-leads) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?useCase=increase-leads) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?useCase=increase-leads) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?useCase=increase-leads) - [Migration](https://www.hubspot.com/services/professional/migrations?useCase=increase-leads) - [Premium Support](https://www.hubspot.com/services/premium-support?useCase=increase-leads) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?useCase=increase-leads) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?useCase=increase-leads) - [__Overview of all products__](https://www.hubspot.com/products/get-started?useCase=increase-leads) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?useCase=increase-leads) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?useCase=increase-leads) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?useCase=increase-leads) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?useCase=increase-leads) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?useCase=increase-leads) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?useCase=increase-leads) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?useCase=increase-leads) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?useCase=increase-leads) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?useCase=increase-leads) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?useCase=increase-leads) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?useCase=increase-leads) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?useCase=increase-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?useCase=increase-leads) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?useCase=increase-leads) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?useCase=increase-leads) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?useCase=increase-leads) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?useCase=increase-leads) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?useCase=increase-leads) - [Manage content](https://www.hubspot.com/use-case/manage-content?useCase=increase-leads) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?useCase=increase-leads) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?useCase=increase-leads) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?useCase=increase-leads) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?useCase=increase-leads) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?useCase=increase-leads) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?useCase=increase-leads) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?useCase=increase-leads) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?useCase=increase-leads) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?useCase=increase-leads) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?useCase=increase-leads) - [Pricing](https://www.hubspot.com/pricing/marketing?useCase=increase-leads) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?useCase=increase-leads) - [What's New in HubSpot](https://www.hubspot.com/new?useCase=increase-leads) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?useCase=increase-leads) - [Sustainability](https://www.hubspot.com/sustainability?useCase=increase-leads) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fartificial-intelligence%2Fai-data-agent&hubs_content-cta=nav-resources-community&useCase=increase-leads) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?useCase=increase-leads) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?useCase=increase-leads) - [Technology Partner Program](https://www.hubspot.com/partners/app?useCase=increase-leads) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?useCase=increase-leads) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?useCase=increase-leads) - [Startup Partner Program](https://www.hubspot.com/startups/partners?useCase=increase-leads) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?useCase=increase-leads) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?useCase=increase-leads) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?useCase=increase-leads) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?useCase=increase-leads) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?useCase=increase-leads) - [Migration](https://www.hubspot.com/services/professional/migrations?useCase=increase-leads) - [Premium Support](https://www.hubspot.com/services/premium-support?useCase=increase-leads) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?useCase=increase-leads) - About About - [About Us](https://www.hubspot.com/our-story?useCase=increase-leads) - [Careers](https://www.hubspot.com/careers?useCase=increase-leads) - [Contact Us](https://www.hubspot.com/company/contact?useCase=increase-leads) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?useCase=increase-leads) [Get a demo of agent hub](https://www.hubspot.com/products/artificial-intelligence/demo?useCase=increase-leads) [Log in](https://app.hubspot.com/login?useCase=increase-leads) - English Select a language - [日本語](https://www.hubspot.jp/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - [Deutsch](https://www.hubspot.de/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - [English](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - [Español](https://www.hubspot.es/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - [Português](https://br.hubspot.com/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - [Français](https://www.hubspot.fr/products/artificial-intelligence/ai-data-agent?useCase=increase-leads) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?useCase=increase-leads) - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence?useCase=increase-leads) - Data Agent DATA AGENT # Know who's ready to buy. Show up prepared. Data agent surfaces accounts showing buying signals and tracks the business triggers your team cares about. It pulls research from your calls, emails, and deal history, writing it directly to the CRM record. [Get a demo of agent hub](https://www.hubspot.com/products/artificial-intelligence/demo?useCase=increase-leads) ## Better data. Better results. - ### 10x faster to research a prospect or prep for a call - ### 5 million research and insight tasks automated - ### 74% more meetings booked by customers using buyer intent ## Define what matters. Data agent handles the rest.    ## Define what matters. Data agent handles the rest. Reach buyers when they're ready. Focus your team on the accounts most likely to close. Market segments (beta) define your ideal customer. Buyer intent tracks 40+ live signals like website visits and category research, flags the ones worth acting on, and adds new companies that aren't in your CRM. Track the signals that matter to you. Catch the buying signals your business cares about. Custom signals let your team define account triggers like a funding round, a new office opening, or a product launch announcement. Every match is logged on the record with the reason, and can kick off a workflow or notification, so your team responds before the moment passes. Stop prepping. Start calling. Ask smart properties a business question about any account: what came up on the last call, what's changed in the last 30 days, who's been most engaged? It pulls the answer from your transcripts, emails, meetings, and the web, and writes it directly to the record. Set your refresh cadence, and smart properties updates the answer on your schedule. ### TRUSTED BY 306,000 CUSTOMERS WORLDWIDE                                                 ## See data agent in action. ## Pay when your CRM is updated. Data agent is available to Starter, Professional, and Enterprise edition customers and runs on HubSpot Credits. [See pricing to learn more about HubSpot Credits](https://legal.hubspot.com/hubspot-product-and-services-catalog#HubSpotCredits) ## Smart properties $0.10 per answer ## Buyer intent $0.10 per company/month ### Custom signals $0.50 per company/month ### Market segments (beta) $0.10 per company ## How real teams are using data agent. [Explore more customer stories.about Breeze](https://www.hubspot.com/products/artificial-intelligence/case-studies?useCase=increase-leads)  Enterprise  ### Ironmark turned scattered data into conversations that close. “At Ironmark, we use data agent to make sense of the chaos. Our CRM used to be overflowing with data that didn’t reflect how our business actually runs. Data agent pulls all that scattered information together into smart properties that finally make sense and add value to our conversations. What I love most is that it does not add more data or overwhelm the team, but instead focuses on making what we already have truly usable.” Truth Gordon Sales Operations Analyst  Mid-market  ### SnapFulfil found three times more buying signals with HubSpot. "After comparing our current website tracking tool (a leader in the space) with HubSpot's new buyer intent feature over 14 days, the results were clear: HubSpot showed three times as many companies that had visited our website than our current tool. I can confidently say that HubSpot's buyer intent feature is among the best visitor tracking solutions available." Katie McCauley Senior Manager, Marketing ## AI that's easy to use and easy to trust. HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.  #### You control what AI can access. Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.  #### No surprises. Full transparency. HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit [HubSpot's AI Trust Center](https://trust.hubspot.com/ai?useCase=increase-leads).  #### Built on enterprise-grade security. Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2. ## Learn more about data agent.  ### Identify buyer intent. See which companies are visiting your site, researching what you sell, and showing real buying signals, so your reps know whom to focus on first. [Read the use case page](https://www.hubspot.com/products/artificial-intelligence/use-cases/identify-buyer-intent?useCase=increase-leads)  ### Create custom signals. Define the buying signals that matter to your business, and let HubSpot track every match.  [Read the article](https://knowledge.hubspot.com/data-management/create-custom-signals?useCase=increase-leads)  ### Automatically populate records with smart properties. Get the full picture about each account with insights pulled from your sources and the web, written directly in your CRM records. [Read the article](https://knowledge.hubspot.com/properties/create-smart-properties?useCase=increase-leads) ## Your AI tools, built to work together. See more of HubSpot’s AI tools that are built into your CRM. Previous Next -  ### Breeze Assistant Get fast answers grounded in your CRM data, where you're working in HubSpot. [See more](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant?useCase=increase-leads) -  ### Customer agent Handle customer questions, 24/7. [See more](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?useCase=increase-leads) -  ### Prospecting agent Find the right contacts, build your pipeline, and send personalized outreach. [See more](https://www.hubspot.com/products/sales/ai-prospecting-agent?useCase=increase-leads) -  ### Agent builder Build agents around your workflows, your data, and your team — no coding required. [See more](https://www.hubspot.com/products/artificial-intelligence/ai-agents?useCase=increase-leads) ## Frequently asked questions Get answers to frequently asked questions about data agent. ### What is HubSpot's data agent? Data agent keeps your CRM current by tracking the signals that matter to your business and pulling research directly to the record. It monitors 40+ live intent signals, lets your team define custom account triggers, and answers research questions about any account from your calls, emails, meetings, and the web. Every answer writes to the record, so no manual upkeep required. Data agent is part of [Agent Hub](https://www.hubspot.com/products/artificial-intelligence?useCase=increase-leads), HubSpot's home for every agent running your go-to-market. ### How much does data agent cost? Data agent is available to all HubSpot customers, Starter edition and above. It runs on [HubSpot Credits](https://www.hubspot.com/products/artificial-intelligence/credits?useCase=increase-leads). Some subscriptions include monthly credits; more can be purchased as needed. [Visit our pricing page for full details](https://legal.hubspot.com/hubspot-product-and-services-catalog#HubSpotCredits). ### Which languages does data agent support? Data agent is available in all HubSpot-supported languages. ### How does data agent differ from using a standalone AI tool for business research? With a standalone AI tool like ChatGPT, you're copying and pasting one record at a time into a separate environment with no context about your customers or CRM data. Data agent runs research across your entire CRM, drawing from the contacts, calls, and deal history already in HubSpot — no connector to build or maintain. And because each answer cites exactly where it was pulled from, whether that's a call transcript, an email, or a note, your entire team is working from the same information on every account. ### What types of questions can data agent answer? Smart properties help answer any custom business question about the accounts and contacts already in your CRM — using your existing HubSpot data, call transcripts, emails, meetings, and the web. Here’s a list of potential questions you could ask data agent: - What products and services does a company offer? - Does their product or service require a sales team? - Does this company have a European headquarters? - Has my sales team spoken to this person about XYZ yet? - Has their CEO made any recent media appearances? - Which customers are listed as happy in their case studies? ### How does data agent support Loop Marketing research and optimization? Data agent supports [Loop Marketing](https://www.hubspot.com/loop-marketing?useCase=increase-leads) — HubSpot's four-stage playbook for AI-driven customer journeys — primarily in two ways: during the Express stage by helping you define your ideal customer profile through data analysis, and in the Evolve stage by providing insights for continuous campaign optimization without requiring manual data mining. ### How does data agent enhance personalization? Data agent pulls answers for each record with information already in your CRM, like call transcripts, emails, and meeting notes, along with the web to build richer context for each company. Teams see what actually happened in past conversations, not just firmographic basics. That relationship context is what makes outreach feel specific to the person receiving it. ### Does data agent add contacts or companies to my CRM? No. Data agent works with the accounts and contacts already in your CRM. Buyer intent can surface net-new companies showing active buying signals, but your team reviews and decides whether to add them. Data agent does not automatically import or source new records. ## Keep your data current and your team confident. Data agent keeps records current, so your team is ready to act. [Get a demo of agent hub](https://www.hubspot.com/products/artificial-intelligence/demo?useCase=increase-leads)  Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products?useCase=increase-leads) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo?useCase=increase-leads) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting?useCase=increase-leads) - [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence?useCase=increase-leads) - [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking?useCase=increase-leads) - [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer?useCase=increase-leads) - [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator?useCase=increase-leads) - [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email?useCase=increase-leads) - [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management?useCase=increase-leads) - [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent?useCase=increase-leads) - [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder?useCase=increase-leads) - [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages?useCase=increase-leads) - [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms?useCase=increase-leads) - [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder?useCase=increase-leads) - [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat?useCase=increase-leads) - [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics?useCase=increase-leads) - [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant?useCase=increase-leads) - [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting?useCase=increase-leads) ## Free Tools - [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools?useCase=increase-leads) - [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader?useCase=increase-leads) - [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor?useCase=increase-leads) - [Make My Persona opens in a new tab Make My Persona](https://www.hubspot.com/make-my-persona?useCase=increase-leads) - [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator?useCase=increase-leads) - [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates?useCase=increase-leads) - [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons?useCase=increase-leads) - [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website?useCase=increase-leads) - [Connector for Claude Connector for Claude](https://www.hubspot.com/claude?useCase=increase-leads) ## Company - [About Us About Us](https://www.hubspot.com/our-story?useCase=increase-leads) - [Careers Careers](https://www.hubspot.com/careers?useCase=increase-leads) - [Management Team Management Team](https://www.hubspot.com/company/management?useCase=increase-leads) - [Board of Directors Board of Directors](https://www.hubspot.com/company/board-of-directors?useCase=increase-leads) - [Investor Relations opens in a new tab Investor Relations](https://ir.hubspot.com/) - [Blog opens in a new tab Blog](https://blog.hubspot.com/) - [Sustainability Sustainability](https://www.hubspot.com/sustainability?useCase=increase-leads) - [Contact Us Contact Us](https://www.hubspot.com/company/contact?useCase=increase-leads) ## Customers - [Customer Support opens in a new tab Customer Support](https://help.hubspot.com/) - [Join a Local User Group Join a Local User Group](https://www.hubspot.com/hubspot-user-groups?useCase=increase-leads) ## Partners - [All Partner Programs All Partner Programs](https://www.hubspot.com/partners?useCase=increase-leads) - [Solutions Partner Program Solutions Partner Program](https://www.hubspot.com/partners/solutions?useCase=increase-leads) - [Technology Partner Program Technology Partner Program](https://www.hubspot.com/partners/app?useCase=increase-leads) - [HubSpot for Startups opens in a new tab HubSpot for Startups](https://www.hubspot.com/startups/partners?useCase=increase-leads) - [Affiliate Program Affiliate Program](https://www.hubspot.com/partners/affiliates?useCase=increase-leads) - [Facebook](https://www.facebook.com/hubspot?useCase=increase-leads) - [Instagram](https://www.instagram.com/hubspot/?useCase=increase-leads) - [Youtube](https://youtube.com/user/HubSpot?useCase=increase-leads) - [Twitter](https://x.com/HubSpot?useCase=increase-leads) - [Linkedin](https://www.linkedin.com/company/hubspot?useCase=increase-leads) - [Reddit](https://www.reddit.com/r/hubspot?useCase=increase-leads) - [Tiktok](https://www.tiktok.com/@hubspot?useCase=increase-leads) [](https://apps.apple.com/us/app/hubspot/id1107711722?useCase=increase-leads) [](https://play.google.com/store/apps/details?useCase=increase-leads) [](https://www.hubspot.com/) Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center?useCase=increase-leads) - [Privacy Policy](https://legal.hubspot.com/privacy-policy?useCase=increase-leads) - [Security](https://legal.hubspot.com/security?useCase=increase-leads) - [Website Accessibility](https://legal.hubspot.com/website-accessibility?useCase=increase-leads) - [Manage Cookies](https://www.hubspot.com)