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HubSpot’s AI Trust & Safety

HubSpot's AI is easy to use and easy to trust. All features are built on the same secure infrastructure that powers the rest of the customer platform — giving you the security and control to focus on growing your business, not worrying about your data. Built on trust, designed for growth.
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AI built to protect you.

Your data is yours. HubSpot is designed to keep it secure, give you control, and make sure that when you're done with it, it's really gone.

HubSpot's AI is built on a foundation of security, privacy, and compliance. Your data is protected with encryption and ongoing monitoring, and our systems are independently audited. We build with regulatory standards in mind — because innovation shouldn't come at the expense of trust.

You control how AI interacts with your data. Admins can manage what data AI can access. When we work with third-party AI providers, we contractually require them to meet our security and privacy standards.

HubSpot limits what third-party AI providers can do with your data. They process it only to deliver the feature — temporarily, and under strict security and privacy requirements. We also have strong contractual guarantees that they do not train their models on HubSpot customer data.
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AI you can understand and verify.

You don't have to choose between innovation and trust. HubSpot gives you the visibility and tools to know exactly how your data is being used, so you can scale with confidence.

HubSpot follows clear internal guidelines for how our AI is designed, built, and deployed — particularly as regulations continue to evolve.

We publish model cards that explain how our AI features work and the safeguards in place. Every feature is tested for quality and performance before launch — and monitored after.
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Go deeper on HubSpot’s privacy and compliance.

HubSpot’s Trust Center

Explore the HubSpot Trust Center for detailed information on our AI practices, security, and data handling standards.
Visit the trust center

HubSpot’s AI FAQs

Get answers to common questions about security and privacy in HubSpot's AI-powered features.
Read frequently asked questions

HubSpot’s Model Cards

Explore how HubSpot's AI features work, from the models we use to our safety measures.
Explore model cards
hubspot's ai trust and safety

Ready to use AI your business can trust?

HubSpot's AI is built into the same secure customer platform you already rely on — so you get powerful AI without the privacy tradeoffs.

Frequently Asked Questions

Yes. HubSpot uses encryption in transit and at rest, access controls, and ongoing monitoring to protect your data. Our AI features run on the same secure infrastructure as the rest of HubSpot’s customer platform, and we only work with AI service providers that meet our rigorous security and privacy standards.

HubSpot limits access to authorized personnel only, using strict role-based access controls (RBAC). For AI features, we're transparent about which systems process your data, and our AI service providers can only access what's needed to deliver the service. Everything is documented in our data processing agreement, so you always know where things stand. Admins have the ability to disable what data AI features have access to, as detailed here. 

You can control whether your data is used to improve HubSpot's models, and opting out is always available. Read this knowledge base article for information about how to opt out. When we work with our AI service providers, we contractually require that they do not train their models on HubSpot customer data.