Your AI Agent Growth Team

Breeze Agents are AI-powered digital teammates built to run full workflows — like creating content, qualifying leads, or resolving support inquiries — so your team can stay focused on high-impact work. Each AI agent is specialized for a different part of your go-to-market motion.

Most AI tools either need constant oversight or operate without any visibility into how they work. Breeze Agents run on their own, but you'll always stay in control with clear guardrails, approvals, and visibility every step of the way. 

Each Breeze Agent is built for a specific function, like writing content, qualifying leads, or resolving support tickets — but they all work throughout your HubSpot CRM, so teams stay aligned and the customer experience stays seamless. 

Breeze Agents handle end-to-end workflows like customer support, prospect research and outreach, and knowledge base development — so your team can focus on strategy instead of execution.

Breeze Agents continuously learn and improve through each interaction. They analyze patterns in customer inquiries, content performance, prospect engagement, and other key metrics to refine their approaches and deliver better results. 

At HubSpot, transparency matters. Breeze Agents use your approved business data to perform tasks so you’re always in control. You can see exactly how they work by reviewing our model cards. 

Breeze Assistant is your AI companion that understands your business and works where you do. It has full access to your CRM data, so you get relevant, actionable help instead of generic AI responses. It can answer Loop Marketing questions, guide you through campaign planning, and help with meetings, content creation, and analysis — all within HubSpot.

Custom assistants are specialized experts created for your specific business needs. You can use pre-made assistants across marketing, sales, and service, or create your own from scratch. They work alongside Breeze Assistant in the same interface, so you can easily switch between general help and task-specific expertise.

Breeze Agents work with your existing HubSpot data, so setup is fast — no long ramp-up or heavy training required. Most teams start seeing results in hours, not months. 

Breeze Agents are available in Professional and Enterprise editions of HubSpot — some Breeze Agents, including customer agent, prospecting agent, and data agent, run on HubSpot Credits.

You're always in control of Breeze Agents. Set the rules that guide how the agents work, get notified when human interaction is needed, and adjust how agents behave at any time. Breeze Agents work within the boundaries you set.

Breeze marketplace is where you discover, browse, and install HubSpot-built agents and custom assistants. Think of it as your discovery layer that helps you find the right AI tools for your business.

Breeze studio is where you manage and customize Breeze Agents and custom assistants to work for your specific business needs. It's your control center for tailoring AI teammates to match your workflows and processes.

Together, they give you a unified AI experience: discover what you need in the marketplace, then customize and deploy it in studio — all in one place.