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Breeze Assistant

Your AI Expert for Every Employee

Breeze Assistant understands your role and priorities — it works alongside you in HubSpot to deliver relevant guidance and get things done.

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AI that works the way you do.

Breeze Assistant knows your CRM data and how your business works. It's available wherever you work in HubSpot, even on the go.

Breeze simplified user interface showing Meeting Insights
Breeze simplified user interface showing Branded Content Generation
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AI that works the way you do.

Breeze Assistant knows your CRM data and how your business works. It's available wherever you work in HubSpot, even on the go.

288,000+ customers in over 135 countries grow their businesses with HubSpot

  • Kaplan Early Learning Company

Real results from Breeze Assistant.

  • 2.7x

    more deals closed on average with Breeze Assistant

  • 4x

    more leads created on average with Breeze Assistant

  • 2.5x

    more deals won on average with Breeze Assistant

Help for every role. Answers when you need them.

Answers you can trust.

Breeze Assistant pulls from HubSpot Academy, your business data and customer records, and HubSpot’s knowledge base to give you accurate, reliable answers — not generic advice.

Guidance for your role.

Get instant expertise tailored to your role, whether you're a marketer planning campaigns or a rep managing deals.

Know what to do next.

From everyday tasks to complex business questions, get answers with direct links that take you exactly where you need to go.

See How Breeze Assistant Works

Get started in minutes. See powerful results.
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  • Loop Marketing expertise

    Define your audience, analyze performance, and get content strategy guidance with Loop Marketing built in.

  • Knows where you are in HubSpot

    Breeze Assistant understands what you're working on and where you are in HubSpot, so answers are always relevant.

  • Custom and pre-built AI assistants

    Use Breeze studio (Beta) to create custom assistants trained on your company's knowledge, plus pre-made marketing, sales, and service assistants to get started quickly.

  • Work across your existing tools

    Access emails, calendar, shared documents, and team conversations from Google Workspace, Microsoft 365, and Slack, all alongside your CRM data.

  • Prompts you can save, share, and personalize

    Discover HubSpot-created prompts, save your own, and share what works across your team. Interactions get sharper over time.

  • No training, code, or setup required

    Get started using Breeze Assistant immediately — no configuration or code needed.

Hear how teams are using Breeze Assistant.

“Without Breeze Assistant, we'd have to hire another headcount... We used it heavily to create the meta descriptions for over 900 web pages. It saved us a ton of time!"

CANDACE BAZEMORE

Director of Digital Strategy and Transformation

Morehouse College
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How to get started with Breeze Assistant.

Prompt library

HubSpot’s Breeze Assistant Prompt Library

Get 60+ prompts for marketing, sales, and service to unlock Breeze Assistant’s full potential.
Access prompt library
Customer stories

Breeze Customer Stories

Discover how companies are using Breeze to work more efficiently and drive growth.
Explore Breeze customer stories
Use case library

Define Your Target Audience With Breeze Assistant

Learn how Breeze Assistant can help you create your ideal customer profile and follow these steps to get started.
Visit the use case page
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AI you can trust

Breeze Assistant is built with the same security and privacy standards as the rest of HubSpot. Learn how we keep your data protected.

Frequently asked questions

Breeze is HubSpot's AI that powers the entire customer platform. It includes Breeze studio, your centralized workspace for managing and tailoring all your AI agents, Breeze Assistant, and custom assistants to help with tasks, Breeze Agents to automate work, data enrichment, and a collection of additional features throughout HubSpot's products. This makes Breeze a complete AI solution for customer-facing teams.

In the Breeze marketplace, you can discover, browse, and build and/or install your agents and custom assistants.

Breeze studio is where you manage and customize your HubSpot-built agents and custom assistants to work for your specific business needs.

Breeze Assistant and custom assistants follow HubSpot's strict data security and privacy standards. Your business data is protected with enterprise-grade security, and you have control over how your data is used. Breeze leverages your CRM data, meeting context, and integrated workspace information (like Google Workspace, Microsoft 365, and Slack) to provide relevant assistance while maintaining complete data privacy and security.

Breeze Assistant is included with HubSpot subscriptions at no additional cost.

Breeze Assistant is your general AI companion that provides everyday help using your CRM data and business context — from preparing for meetings to creating content.

Custom assistants are specialized experts you create (or choose from pre-made options across sales, marketing, and service) that leverage your specific company knowledge, processes, and workflows. They work together within the same interface to give you both general assistance and domain-specific expertise.

Yes. Breeze Assistant is available on the HubSpot mobile app for iOS and Android, so you can get AI assistance wherever you are. Download the HubSpot app here. 

Ready for an AI expert that knows your business?

Breeze Assistant is included with every HubSpot subscription — try it for free today.

Get started free