Your AI Expert for Every Employee

Breeze is HubSpot's AI that powers the entire customer platform. It includes Breeze studio, your centralized workspace for managing and tailoring all your AI agents, Breeze Assistant, and custom assistants to help with tasks, Breeze Agents to automate work, data enrichment, and a collection of additional features throughout HubSpot's products. This makes Breeze a complete AI solution for customer-facing teams.

In the Breeze marketplace, you can discover, browse, and build and/or install your agents and custom assistants.

Breeze studio is where you manage and customize your HubSpot-built agents and custom assistants to work for your specific business needs.

Breeze Assistant and custom assistants follow HubSpot's strict data security and privacy standards. Your business data is protected with enterprise-grade security, and you have control over how your data is used. Breeze leverages your CRM data, meeting context, and integrated workspace information (like Google Workspace, Microsoft 365, and Slack) to provide relevant assistance while maintaining complete data privacy and security.

Breeze Assistant is included with HubSpot subscriptions at no additional cost.

Breeze Assistant is your general AI companion that provides everyday help using your CRM data and business context — from preparing for meetings to creating content.

Custom assistants are specialized experts you create (or choose from pre-made options across sales, marketing, and service) that leverage your specific company knowledge, processes, and workflows. They work together within the same interface to give you both general assistance and domain-specific expertise.