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BREEZE ASSISTANT

Ask. Build. Create. All in HubSpot.

Breeze Assistant knows your business and puts that context to work — always on, always relevant, and built into every part of HubSpot.

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More deals, leads, and ticket resolutions.

  • 2.7x

    more deals closed on average with Breeze Assistant
  • 4x

    more leads created on average with Breeze Assistant
  • 31%

    more tickets closed per service seat, per month on average

The easier way to get work done.

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The easier way to get work done.

Most AI gives you generic answers. Breeze Assistant pulls from your CRM data, customer records, and HubSpot's knowledge base, so every answer is tailored to your role, your priorities, and what you're working on right now.
Turn your repetitive work into agents and workflows that run on their own. Describe what you need in plain language, and Breeze Assistant builds it from your CRM data and processes. Call on any agent directly from your conversations when you need it. No coding required.

Breeze Assistant helps create artifacts like personalized proposals, reports, and pages from your CRM data and customer context, so what you create is purpose-built for the person on the other side.

See Breeze Assistant in action.

How real teams use Breeze Assistant.

AI that's easy to use and easy to trust.

HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.

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You control what AI can access.

Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.

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No surprises. Full transparency.

HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit HubSpot's AI Trust Center.

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Built on enterprise-grade security.

Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.

More ways to get work done with Breeze Assistant.

Prep for and follow up on meetings.

Walk into every customer meeting ready. Breeze Assistant pulls complete account history and generates talking points.
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Send personalized sales outreach.

Send messages that feel personal. Breeze Assistant analyzes your CRM data and customer history to help craft relevant outreach.

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Analyze and forecast sales pipeline.

Your pipeline has the answers you need. Breeze Assistant surfaces deal patterns across your CRM so you know what's working, what isn’t, and where to focus.

Get even more out of HubSpot.

HubSpot's AI runs on your CRM data, so every tool works better together.

Frequently asked questions

Get answers to frequently asked questions about HubSpot’s Breeze Assistant.
 

Breeze Assistant is HubSpot's conversational AI companion and go-to-market expert that helps marketing, sales, and service teams get answers, create content, and build agents — all from inside HubSpot. It works directly from your CRM data, customer records, and HubSpot's knowledge base, so every response is specific to your business, not generic output. Breeze Assistant is included with every HubSpot subscription at no additional cost.

Breeze Assistant is included with HubSpot subscriptions at no additional cost. 

Breeze Assistant helps you work faster across every part of HubSpot. You can ask it questions grounded in your CRM data, draft emails, proposals, and reports, prep for customer meetings with account summaries, build AI agents and automated workflows in plain language, and analyze your sales pipeline — all without leaving HubSpot.

Agent Hub, formerly Breeze Agents, is HubSpot's home for every agent running your go-to-market. See what's active, check performance, turn on what hasn't been activated yet, and build custom agents. All in one place. Agent builder (formerly Breeze studio) is where you build, manage, and customize agents for your business needs.

Breeze Assistant follows HubSpot's strict data security and privacy standards. Your business data is protected with enterprise-grade security, and you have control over how your data is used. HubSpot’s AI leverages your CRM data, meeting context, and integrated workspace information (like Google Workspace, Microsoft 365, and Slack) to provide relevant assistance while maintaining complete data privacy and security.

Yes. Breeze Assistant is available on the HubSpot mobile app for iOS and Android, so you can get AI assistance wherever you are. Download the HubSpot app here.

Get the AI assistant that knows your business.

Breeze Assistant is included with every HubSpot subscription. Try it for free today.

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