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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
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AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
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Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fartificial-intelligence%2Fbuild-demand&hubs_content-cta=nav-resources-community)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fartificial-intelligence%2Fbuild-demand&hubs_content-cta=nav-resources-community)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Get a demo of campaign, content and nurture agent](https://offers.hubspot.com/demo)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](https://www.hubspot.jp/products/artificial-intelligence/build-demand)
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- [English](https://www.hubspot.com/products/artificial-intelligence/build-demand)
- [Español](https://www.hubspot.es/products/artificial-intelligence/build-demand)
- [Português](https://br.hubspot.com/products/artificial-intelligence/build-demand)
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- High Contrast
- [Customer Support](https://help.hubspot.com/)
- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- Build Demand
BUILD DEMAND
# Campaigns built to convert, not just publish.
Campaign agent plans it. Content agent builds it. Nurture agent converts it. All in HubSpot.
[Get a demo of campaign, content and nurture agent](https://offers.hubspot.com/demo)
### TRUSTED BY 306,000 CUSTOMERS WORLDWIDE
















































## Demand that builds — by the numbers
- ### 9%
increase in brand visibility on average month-over-month
- ### 3x
increase in inbound leads after 6 months
- ### 83%
of users increase conversion rates
## Everything your marketing team needs to grow and convert demand.
## Step 1
__PLAN__
Campaign agent turns a goal into a fully connected, multi-channel campaign plan.
### Step 2
__CREATE__
Content agent builds the assets that fuel that campaign, in your brand voice.
### Step 3
__CONVERT__
Nurture agent personalizes emails for the specific contact receiving it.
BUILD DEMAND
Scroll Left Scroll Right
- BUILD DEMAND
- [Campaign Agent](https://www.hubspot.com#campaign)
- [Content Agent](https://www.hubspot.com#content)
- [Nurture Agent](https://www.hubspot.com#nurture)
CAMPAIGN AGENT (BETA)
### Plan your next campaign in one session.
Campaign agent already knows your brand identity, your target audience, top-performing channels, and your AEO content gaps. The plan it proposes on the first draft is specific to your business — not a generic starting point you have to rewrite before it's usable.
### Go from spotting a content gap to a fully drafted campaign plan.
### Pull from your target audience, brand settings, past performance, and AEO data automatically — no rebriefing required.
### Get the right channel mix for your business, not a one-size-fits-all playbook.
CONTENT AGENT (BETA)
### Create the assets that fuel your campaign — fast.
When Content Agent builds assets for your campaign, it produces research-backed blog posts, social content, and landing pages without the tabs, the brief, or the back-and-forth. Everything comes out written for the buyers you're trying to reach — all on-brief from the start.
### Produce blog posts, LinkedIn content, and landing pages from a single starting point.
### Research your competitors, pulls keyword data, and loads your brand voice before writing a word.
### Deliver a review-ready draft in minutes, not a blank page to fill.
NURTURE AGENT (BETA)
### Keep warm leads engaged until they’re ready to buy.
Nurture agent rewrites emails in your nurture workflow for the specific contact receiving it. It draws on their lifecycle stage, pages visited, associated deals, company size and industry, and live web research run at the moment of send. The message they get reflects who they actually are, not just which segment they belong to.
### Personalize emails by contact, not by segment.
### Pull from lifecycle stage, page visits, forms, deals, and live company research.
### Send a different message to every lead based on where they actually are in their journey.
## Real teams. Real results.
- QWIKKIT
- KAPLAN EARLY LEARNING

"The combination of AEO and Content Agent has transformed content creation from a resource-intensive process into a scalable growth engine. We are creating more relevant content, increasing visibility, and competing in AI search in ways we simply could not before."
Neal Williams
Marketing Manager

"Campaign Agent helps us move from a blank page to a structured, strategic campaign much faster, allowing our team to focus on refining and executing the campaign instead of spending time on concept development."
Ben Simon
HubSpot Administrator
## AI that's easy to use and easy to trust.
HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.

#### You control what AI can access.
Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.

#### No surprises. Full transparency.
HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit [HubSpot's AI Trust Center](https://trust.hubspot.com/ai).

#### Built on enterprise-grade security.
Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.
## Go from brief to pipeline, without switching tools.
Built for marketing teams that need to move fast.
[Get a demo of campaign, content and nurture agent](https://offers.hubspot.com/demo)

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## Popular Features
- [All Products and Features All Products and Features](https://www.hubspot.com/products)
- [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo)
- [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting)
- [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence)
- [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking)
- [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer)
- [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator)
- [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email)
- [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management)
- [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder)
- [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages)
- [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms)
- [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder)
- [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat)
- [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics)
- [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant)
- [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting)
## Free Tools
- [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools)
- [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader)
- [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor)
- [Make My Persona opens in a new tab Make My Persona](https://www.hubspot.com/make-my-persona)
- [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator)
- [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates)
- [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons)
- [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website)
- [Connector for Claude Connector for Claude](https://www.hubspot.com/claude)
## Company
- [About Us About Us](https://www.hubspot.com/our-story)
- [Careers Careers](https://www.hubspot.com/careers)
- [Management Team Management Team](https://www.hubspot.com/company/management)
- [Board of Directors Board of Directors](https://www.hubspot.com/company/board-of-directors)
- [Investor Relations opens in a new tab Investor Relations](https://ir.hubspot.com/)
- [Blog opens in a new tab Blog](https://blog.hubspot.com/)
- [Sustainability Sustainability](https://www.hubspot.com/sustainability)
- [Contact Us Contact Us](https://www.hubspot.com/company/contact)
## Customers
- [Customer Support opens in a new tab Customer Support](https://help.hubspot.com/)
- [Join a Local User Group Join a Local User Group](https://www.hubspot.com/hubspot-user-groups)
## Partners
- [All Partner Programs All Partner Programs](https://www.hubspot.com/partners)
- [Solutions Partner Program Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program Technology Partner Program](https://www.hubspot.com/partners/app)
- [HubSpot for Startups opens in a new tab HubSpot for Startups](https://www.hubspot.com/startups/partners)
- [Affiliate Program Affiliate Program](https://www.hubspot.com/partners/affiliates)
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