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CONTEXT HOME

Know more to grow more.

Context home is where you manage what HubSpot knows about your business — giving your teams and agents the full picture to close more deals, book more meetings, and send outreach that actually lands.

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Better context. Better outcomes.

*High-quality context means actively populated CRM fields, logged activity, connected integrations, and configured team settings.

  • 3.2x

    more deals closed per month by HubSpot customers with high-quality context*

  • 2.7x

    more marketing email replies per month by HubSpot customers with high-quality context*

  • 3x

    more meetings booked per month by HubSpot customers with high-quality context*

The right context makes all the difference.

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The right context makes all the difference.

View and manage everything HubSpot understands about your business, customers, and team in one place. The more complete your context, the smarter and more effective HubSpot becomes.
What drives your business should drive your AI agents. Add your methodologies and guidelines so that teams and agents are always working from the same playbook.

The more you use HubSpot, the better it understands your business. Act on recommendations to keep your context accurate so that every AI response is more reliable. 

TRUSTED BY 306,000 CUSTOMERS WORLDWIDE

See context home in action.

What better context looks like in practice.

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"New hires come in wanting to use whatever AI tool they already know; tools with no context, no company knowledge. Then I show them Breeze Assistant in HubSpot, and how it knows everything about our portal; our marketing brand voice. They realize immediately the context it has on our organization and the reaction is always the same: 'This is literally incredible.”

Jay Baumgardner

HubSpot CRM Manager

AI that's easy to use and easy to trust.

HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.

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You control what AI can access.

Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.

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No surprises. Full transparency.

HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit HubSpot's AI Trust Center.

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Built on enterprise-grade security.

Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.

Get the most from your context.

'' HubSpot Academy

Context, systems, and trust in AI decisions.

Find out how context, data quality, and system design determine whether AI actually delivers for your business.
Get the lesson
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Manage AI context.

Learn how to add, edit, and manage the context that informs HubSpot's AI tools across your account.
Read the article
'' Blog

The real AI race isn't about models or data. It's about context.

Understand why the biggest gap in AI isn't your model or your data. It's your business context.
Read the blog

More AI tools that put your context to work.

Explore what's possible when tools across your business share the same understanding.

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    Agent Hub

    See what's active, check performance, and manage all your AI agents in one place.

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Frequently asked questions

Get answers to frequently asked questions about HubSpot’s context home.
 

Context is the foundational information about your business, your team, and your customers that's used by HubSpot's AI tools to better understand your specific organization. When it's accurate and up-to-date, AI features across HubSpot can better personalize content and actions to reflect how your business operates.

Context home is included in all HubSpot editions. In the Starter, Professional, and Enterprise editions of HubSpot, you can access context home through Agent Hub.

HubSpot uses your context to power recommendations, generate content, and guide agent actions across your account. Your context stays in your portal and is never shared externally. You decide what HubSpot's AI knows, and you can update or remove it at any time.

You can add several types of business context to HubSpot, including your brand voice and guidelines, company profile, products and services, team methodologies, and process documentation. Admins manage portal-level context. All users can update their own — including user profile, email personality, and custom context.  This gives HubSpot's AI a complete picture of how your business works — so recommendations, content, and agent actions reflect your actual operations rather than generic defaults.

Context home powers HubSpot's AI across the platform. Breeze Assistant uses your context to generate on-brand content and answer questions about your business. AI agents — including prospecting agent, custom agents, and others in Agent Hub — use your context to take actions that align with your team's processes and goals. The more context you add, the more accurate and relevant every tool becomes.

HubSpot automatically syncs context from your connected sources as your business data changes — and anything you edit directly always takes precedence. You can edit your context directly from context home or from anywhere in HubSpot using Breeze Assistant. HubSpot will also surface recommendations when your context may be outdated — so your AI stays current without requiring constant manual review.

Sharper context. Stronger outcomes.

See how context home puts your business knowledge to work across HubSpot.

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