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CONTEXT HOME

Know more to grow more.

Context home is where you manage what HubSpot knows about your business — giving your teams and agents the full picture to close more deals, book more meetings, and send outreach that actually lands.

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Better context. Better outcomes.

*High-quality context means actively populated CRM fields, logged activity, connected integrations, and configured team settings.

  • 3.2x

    more deals closed per month by HubSpot customers with high-quality context*
  • 2.7x

    more marketing email replies per month by HubSpot customers with high-quality context*
  • 3x

    more meetings booked per month by HubSpot customers with high-quality context*

The right context makes all the difference.

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The right context makes all the difference.

View and manage everything HubSpot understands about your business, customers, and team in one place. The more complete your context, the smarter and more effective HubSpot becomes.

See context home in action.

What better context looks like in practice.

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"New hires come in wanting to use whatever AI tool they already know; tools with no context, no company knowledge. Then I show them Breeze Assistant in HubSpot, and how it knows everything about our portal; our marketing brand voice. They realize immediately the context it has on our organization and the reaction is always the same: 'This is literally incredible.”

Jay Baumgardner

HubSpot CRM Manager

AI that's easy to use and easy to trust.

HubSpot’s AI runs on a secure infrastructure, giving you full visibility into how your data is used and the controls to manage it.

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You control what AI can access.

Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.

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No surprises. Full transparency.

HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit HubSpot's AI Trust Center.

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Built on enterprise-grade security.

Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.

Get the most from your context.

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What is context home?

See how context home improves agent output by making business context visible and manageable.
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Manage AI context.

Learn how to add, edit, and manage the context that informs HubSpot's AI tools across your account.
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The real AI race isn't about models or data. It's about context.

Understand why the biggest gap in AI isn't your model or your data. It's your business context.

More AI tools that put your context to work.

Explore what's possible when tools across your business share the same understanding.

Frequently asked questions

Get answers to frequently asked questions about HubSpot’s context home.
 

Sharper context. Stronger outcomes.

See how context home puts your business knowledge to work across HubSpot.

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