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HubSpot Credits

Stay in control, and pay only for the AI and automation you need.

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  • Set a credit limit that fits your comfort level

  • Plan ahead with credit packs for predictable usage, or stay flexible with Pay-as-You-Go

  • Track usage in real time and scale your AI and automation as needed

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A Simple, Flexible Way to Pay for AI

With HubSpot Credits, you’re in control, giving you a convenient, flexible way to pay for the AI agents and automation tools powered by Breeze, HubSpot’s AI. Start with the credits already included in your plan, identify which AI tools deliver value, set guardrails that fit your comfort level, and scale when you’re ready. You’re in the driver’s seat.

  1. Put AI to work.

    With HubSpot, you get to decide how much work AI takes on based on your team’s needs. Built-in AI like Breeze Assistant, company and contact enrichment, summaries, and insights are already included with your plan and don’t use credits. But when AI completes a task for you, like resolving a conversation, qualifying a lead, or drafting outreach, HubSpot Credits are used.

  2. Pay only for what you use.

    HubSpot Credits are designed to adapt to how your team actually works. You start with included credits, then configure how additional usage scales as you go. Credit packs give you a predictable monthly limit that covers your typical AI and automation usage. For periods with increased usage, Pay-as-You-Go lets you add credits only as they’re used and return back to your monthly limit later. You can start small and add credit packs at any time, so you’re only paying for the work AI is actually doing.

  3. Get full visibility into your credit usage.

    Stay in charge of your credit usage with a unified workspace and dashboard. Set account-level spending caps, track usage, and pause credit-based features anytime you want. HubSpot will alert you before you hit your limits, and as AI-led actions are completed, your dashboard will update in real time so you can forecast future spend.

  4. Start with AI at your own pace.

    New to AI? Try AI agents with the credits already included in your plan. Start with one task that fits your workflow, like letting customer agent answer a common question, or using data agent to run a simple query. You’ll see results immediately, along with how many credits were used. When you’re ready, scale your usage with HubSpot Credits. You’re in control the entire time.

Have questions? Give us a call and we'll walk you through it.

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  • The impact of prospecting agent has been remarkable. It's crafting emails that outperform some of our U.S.-based BDRs in quality and engagement. What makes it exceptional is its ability to scan contact information and generate truly contextual, customized outreach that resonates with prospects. It doesn't just save time — it's elevating the quality of our initial touchpoints with potential customers.

    Bradley Poole

    Chief Revenue Officer

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Frequently Asked Questions