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HubSpot Credits

HubSpot Credits power the agents and features that deliver work for you. You only pay when the work is done.

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  • Buy up-front credits for predictable spend, or stay flexible with Pay-as-You-Go

  • Set your budget and limit the number of credits any agent or feature can use

  • Get a clear view of every action taken and pause features when priorities change

Spend Smarter as You Scale

As teams and agents work together to deliver results faster, HubSpot Credits are built to keep up. Start with the credits included in your plan, buy additional credits the way that works for your budget, and set spend limits to easily predict future costs. You're in the driver's seat. 

Take a Guided Tour of HubSpot Credits

See how easy it is to manage HubSpot Credits in your account.

  1. Choose from payment options that fit your needs.

    Your HubSpot plan already includes credits. You can buy additional HubSpot Credits in packs to increase your monthly credit balance and keep your spend predictable. Prefer to keep it flexible? Enable Pay-as-You-Go and only pay for what you use, as you use it. Pick what works best for you.

  2. Stay in control of every credit.

    You decide how much each agent can spend — and when to stop. Set a global credit limit to cap total usage across your entire account, or get more detailed with limits that keep individual agents or features in check. Need to put something on hold? Pause features and resume them when you're ready. Your budget, your rules.

  3. Get full visibility into your usage.

    See where every credit goes. Your unified credits workspace gives you a real-time view of the actions being taken by each feature. Dig into granular reports to understand what actions are driving spend, and use historical data to forecast what you'll need next. Get the insights you need to move with confidence.

  4. Only pay when work gets done.

    HubSpot's agents are built into the platform, so they already know your customers, your business, and your data. That means they deliver real results — conversations resolved, content generated, outreach drafted — not noise. And because we're confident in the work they do, we only charge you when the work is done.

Have questions? Give us a call and we'll walk you through it.

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  • The impact of prospecting agent has been remarkable. It's crafting emails that outperform some of our U.S.-based BDRs in quality and engagement. What makes it exceptional is its ability to scan contact information and generate truly contextual, customized outreach that resonates with prospects. It doesn't just save time — it's elevating the quality of our initial touchpoints with potential customers.

    Bradley Poole

    Chief Revenue Officer

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  • We have lowered the number of tickets handled by customer support by 77% while simultaneously improving the conversion rate through 24-hour support. Customer agent is a key tool for generating revenue and increasing customer satisfaction.

    Pietro Ripanti

    Chief Marketing Officer

    Nutribees

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  • At Ironmark, we use data agent to make sense of the chaos. Our CRM used to be overflowing with data that didn’t reflect how our business actually runs. Data agent pulls all that scattered information together into smart properties that finally make sense and add value to our conversations. What I love most is that it does not add more data or overwhelm the team, but instead focuses on making what we already have truly usable.

    Truth Gordon

    Sales Operations Analyst

    Ironmark

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Frequently Asked Questions

 Customers on HubSpot’s current seats-based pricing model receive included credits each month so they can try AI-powered features. The number of included credits varies by subscription and is shown directly in your account. If you’re on a legacy pricing model, included credits will become available once you migrate to HubSpot Seats. Learn more about included credits on our pricing page. 

Agents and features use credits when they complete a defined action. For example, customer agent uses 50 credits ($0.50) when it resolves a conversation without help from a human. For a detailed list of the credits each agent or feature uses when delivering work, review our rate sheet.

You can set feature-level credit limits, receive alerts, and pause any credit-based feature whenever you need to. Credits are only used when an agent or feature completes a task for you, and your dashboard updates as actions complete, so you can see what’s happening and stay in control.

Yes. Pay-as-You-Go is available for added flexibility and can be enabled in your account when your plan supports it. If Pay-as-You-Go is enabled, you will be charged for each credit used beyond your monthly limit. On your reset date, your account will automatically go back to your original monthly credit limit. 

HubSpot's AI stands apart by seamlessly integrating advanced AI tools for sales and marketing within the HubSpot platform. Unlike standalone AI marketing automation tools, Breeze works with your existing data to provide contextual assistance.

Our marketing AI tools are designed specifically for revenue teams, learning from successful patterns in your business rather than generic templates. With Breeze, you get the combined power of HubSpot AI's infrastructure with purpose-built applications for your specific business challenges, delivering more personalized customer experiences and measurable business outcomes.

HubSpot Credits cost $0.010 USD per credit. You can choose to either purchase credits up-front in capacity packs of 1,000 credits for $10 USD or enable Pay-as-You-Go to be charged for each credit used beyond your monthly limit.

No. Customers on the current seats-based pricing model can use their included credits to explore agents and additional credit-consuming features at their own pace.

You can choose to add more credits as agents take on more work and deliver more value.

 

Your included credits refresh each month. Any unused credits simply expire at the end of the month and don’t carry over.

No. If you’re on the seats-based pricing model, you can start using AI agents and workflow actions right away with your included credits.