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HubSpot Credits

Stay in control, and pay only for the AI and automation you need.

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  • Set a credit limit that fits your comfort level

  • Plan ahead with credit packs for predictable usage, or stay flexible with Pay-as-You-Go

  • Track usage in real time and scale your AI and automation as needed

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A Simple, Flexible Way to Pay for AI

With HubSpot Credits, you’re in control, giving you a convenient, flexible way to pay for the AI agents and automation tools powered by Breeze, HubSpot’s AI. Start with the credits already included in your plan, identify which AI tools deliver value, set guardrails that fit your comfort level, and scale when you’re ready. You’re in the driver’s seat.

  1. Put AI to work.

    With HubSpot, you get to decide how much work AI takes on based on your team’s needs. Built-in AI like Breeze Assistant, company and contact enrichment, summaries, and insights are already included with your plan and don’t use credits. But when AI completes a task for you, like resolving a conversation, qualifying a lead, or drafting outreach, HubSpot Credits are used.

  2. Pay only for what you use.

    HubSpot Credits are designed to adapt to how your team actually works. You start with included credits, then configure how additional usage scales as you go. Credit packs give you a predictable monthly limit that covers your typical AI and automation usage. For periods with increased usage, Pay-as-You-Go lets you add credits only as they’re used and return back to your monthly limit later. You can start small and add credit packs at any time, so you’re only paying for the work AI is actually doing.

  3. Get full visibility into your credit usage.

    Stay in charge of your credit usage with a unified workspace and dashboard. Set account-level spending caps, track usage, and pause credit-based features anytime you want. HubSpot will alert you before you hit your limits, and as AI-led actions are completed, your dashboard will update in real time so you can forecast future spend.

  4. Start with AI at your own pace.

    New to AI? Try AI agents with the credits already included in your plan. Start with one task that fits your workflow, like letting customer agent answer a common question, or using data agent to run a simple query. You’ll see results immediately, along with how many credits were used. When you’re ready, scale your usage with HubSpot Credits. You’re in control the entire time.

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  • The impact of prospecting agent has been remarkable. It's crafting emails that outperform some of our U.S.-based BDRs in quality and engagement. What makes it exceptional is its ability to scan contact information and generate truly contextual, customized outreach that resonates with prospects. It doesn't just save time — it's elevating the quality of our initial touchpoints with potential customers.

    Bradley Poole

    Chief Revenue Officer

    ResellerRatings

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  • We have lowered the number of tickets handled by customer support by 77% while simultaneously improving the conversion rate through 24-hour support. Customer agent is a key tool for generating revenue and increasing customer satisfaction.

    Pietro Ripanti

    Chief Marketing Officer

    Nutribees

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  • At Ironmark, we use data agent to make sense of the chaos. Our CRM used to be overflowing with data that didn’t reflect how our business actually runs. Data agent pulls all that scattered information together into smart properties that finally make sense and add value to our conversations. What I love most is that it does not add more data or overwhelm the team, but instead focuses on making what we already have truly usable.

    Truth Gordon

    Sales Operations Analyst

    Ironmark

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Frequently Asked Questions

Customers on HubSpot’s current seats-based pricing model receive included credits each month so they can try AI-powered features. The number of included credits varies by subscription and is shown directly in your account. If you’re on a legacy pricing model, included credits will become available once you migrate to HubSpot Seats.

You can set spending caps, receive alerts, and pause any credit-based feature whenever you need to. Credits are only used when AI completes a task for you, and your dashboard updates as actions complete, so you can see what’s happening and stay in control.

Yes. Pay-as-You-Go is available for added flexibility and can be enabled in your account when your plan supports it.

Breeze stands apart by seamlessly integrating advanced AI tools for sales and marketing within the HubSpot platform. Unlike standalone AI marketing automation tools, Breeze works with your existing data to provide contextual assistance.

Our marketing AI tools are designed specifically for revenue teams, learning from successful patterns in your business rather than generic templates. With Breeze, you get the combined power of HubSpot AI's infrastructure with purpose-built applications for your specific business challenges, delivering more personalized customer experiences and measurable business outcomes.

No. Customers on the current seats-based pricing model can use their included credits to explore AI agents and workflow actions at their own pace.

You can choose to add credits later if you want to scale usage.

Your included credits refresh each month. Any unused credits simply expire at the end of the month and don’t carry over.

No. If you’re on the seats-based pricing model, you can start using AI agents and workflow actions right away with your included credits.

Legacy customers will be prompted to migrate to seats before accessing included credits.