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[![HubSpot](data:image/svg+xml;base64,PD94bWwgdmVyc2lvbj0iMS4wIiBlbmNvZGluZz0iVVRGLTgiPz4KPHN2ZyBpZD0iTGF5ZXJfMSIgZGF0YS1uYW1lPSJMYXllciAxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjU1LjgyIDM1NS45OSI+CiAgPGRlZnM+CiAgICA8c3R5bGU+CiAgICAgIC5jbHMtMSB7CiAgICAgICAgZmlsbDogI2ZmNDgwMDsKICAgICAgfQogICAgPC9zdHlsZT4KICA8L2RlZnM+CiAgPGcgaWQ9Ikh1YlNwb3RfTG9nbyIgZGF0YS1uYW1lPSJIdWJTcG90IExvZ28iPgogICAgPGc+CiAgICAgIDxwb2x5Z29uIGNsYXNzPSJjbHMtMSIgcG9pbnRzPSIxMzYuMDEgMjAxLjQ4IDQzLjc5IDIwMS40OCA0My43OSAyOTguNjIgMCAyOTguNjIgMCA1OC45MyA0My43OSA1OC45MyA0My43OSAxNTkuMzUgMTM2LjAxIDE1OS4zNSAxMzYuMDEgNTguOTMgMTc5Ljc5IDU4LjkzIDE3OS43OSAyOTguNjIgMTM2LjAxIDI5OC42MiAxMzYuMDEgMjAxLjQ4Ii8+CiAgICAgIDxwYXRoIGNsYXNzPSJjbHMtMSIgZD0iTTMxOS45MSwyMjEuMTRjMCwxOS45Ni0xNi4yNiwzNi4yMS0zNi4yMiwzNi4yMXMtMzYuMjEtMTYuMjQtMzYuMjEtMzYuMjF2LTEwMi42NmgtNDEuNDd2MTAyLjY2YzAsNDIuODMsMzQuODUsNzcuNjcsNzcuNjgsNzcuNjdzNzcuNjctMzQuODQsNzcuNjctNzcuNjd2LTEwMi42NmgtNDEuNDV2MTAyLjY2WiIvPgogICAgICA8cGF0aCBjbGFzcz0iY2xzLTEiIGQ9Ik02MjcuNiwxMjkuMDVjMC0yMS4wNSwxMy45My0yNy43MiwyOS4xOC0yNy43MiwxMi4yOCwwLDI4LjUzLDkuMzUsMzkuMTQsMjAuNzFsMjcuMTktMzIuMDZjLTEzLjU5LTE4LjM2LTQxLjEyLTMxLjA1LTYzLjY3LTMxLjA1LTQ1LjEyLDAtNzcuNjMsMjYuMzgtNzcuNjMsNzAuMTMsMCw4MS4xNCw5OS4xOSw1NS40Miw5OS4xOSwxMDAuODQsMCwxNC4wMS0xMy42LDI2LjM3LTI5LjE4LDI2LjM3LTI0LjU1LDAtMzIuNTItMTIuMDItNDMuNzktMjQuNzFsLTMwLjE5LDMxLjM4YzE5LjI1LDIzLjcxLDQzLjEzLDM1Ljc0LDcxLjY2LDM1Ljc0LDQyLjc5LDAsNzcuMjktMjYuNzEsNzcuMjktNjguNDYsMC05MC4xNS05OS4xOC02Mi4xLTk5LjE4LTEwMS4xNloiLz4KICAgICAgPHBhdGggY2xhc3M9ImNscy0xIiBkPSJNMTI0MS4yMSwyNjAuMzNjLTI0LjU0LDAtMzEuNS0xMC42MS0zMS41LTI2Ljg3di03MS45OGgzOC4xNHYtMzYuNDhoLTM4LjE0di00OC4xbC00Mi4xMiwxOC45MXYxNDYuNjJjMCwzNy40OSwyNS44Niw1Ni40LDYxLjM0LDU2LjQsNS4zMSwwLDEyLjYxLS4zNCwxNi42LTEuMzNsMTAuMjktMzcuODFjLTQuNjQuMzItOS45NS42NS0xNC42MS42NVoiLz4KICAgICAgPHBhdGggY2xhc3M9ImNscy0xIiBkPSJNNDc3Ljk2LDExOS42OGMtMjAuNTcsMC0zNC45Miw1Ljk3LTQ4Ljc5LDE5LjU4VjYwLjM2aC00MS42djE0Ni4yM2MwLDU0LjczLDM5LjU3LDkyLjIyLDg0LjA0LDkyLjIyLDQ5LjQzLDAsOTIuNzMtMzguMTUsOTIuNzMtODkuNTZzLTM5LjkzLTg5LjU3LTg2LjM4LTg5LjU3Wk00NzcuNywyNTYuOTVjLTI2LjA2LDAtNDcuMTgtMjEuMTItNDcuMTgtNDcuMThzMjEuMTItNDcuMTgsNDcuMTgtNDcuMTgsNDcuMTgsMjEuMTIsNDcuMTgsNDcuMTgtMjEuMTIsNDcuMTgtNDcuMTgsNDcuMThaIi8+CiAgICAgIDxwYXRoIGNsYXNzPSJjbHMtMSIgZD0iTTkyOS41OSwyMDcuMDljMC01MS40MS00My4zMS04OS41Ni05Mi43My04OS41Ni00NC40NiwwLTg0LjA0LDM3LjQ5LTg0LjA0LDkyLjIydjE0Ni4yM2g0MS42di03OC45MWMxMy44NywxMy42MSwyOC4yMiwxOS41OCw0OC43OSwxOS41OCw0Ni40NSwwLDg2LjM4LTM4LjgxLDg2LjM4LTg5LjU3Wk04OTAuMTMsMjA2LjU4YzAsMjYuMDYtMjEuMTIsNDcuMTgtNDcuMTgsNDcuMThzLTQ3LjE4LTIxLjEyLTQ3LjE4LTQ3LjE4LDIxLjEyLTQ3LjE4LDQ3LjE4LTQ3LjE4LDQ3LjE4LDIxLjEyLDQ3LjE4LDQ3LjE4WiIvPgogICAgICA8cGF0aCBjbGFzcz0iY2xzLTEiIGQ9Ik0xMDY0LjAxLDExNS41MnYtNDEuNzljMTAuOTEtNS4xNSwxOC41NS0xNi4xOSwxOC41NS0yOC45OXYtLjk3YzAtMTcuNjctMTQuNDYtMzIuMTMtMzIuMTMtMzIuMTNoLS45NmMtMTcuNjcsMC0zMi4xMywxNC40Ni0zMi4xMywzMi4xM3YuOTdjMCwxMi44MSw3LjY0LDIzLjg0LDE4LjU1LDI4Ljk5djQxLjc5Yy0xNi4yNCwyLjUxLTMxLjA4LDkuMjEtNDMuMzIsMTkuMDZsLTExNC43My04OS4yNWMuNzUtMi45MSwxLjI4LTUuOSwxLjI5LTkuMDRDODc5LjE0LDE2LjI3LDg2Mi45NC4wMyw4NDIuOTIsMGMtMjAuMDItLjAzLTM2LjI2LDE2LjE4LTM2LjI5LDM2LjItLjAyLDIwLjAyLDE2LjE4LDM2LjI2LDM2LjIsMzYuMjksNi41MiwwLDEyLjU2LTEuODQsMTcuODUtNC44NWwxMTIuODYsODcuNzljLTkuNiwxNC40OS0xNS4yMiwzMS44NC0xNS4yMiw1MC41MnM2LjE4LDM3LjY1LDE2LjYyLDUyLjUzbC0zNC4zMiwzNC4zMmMtMi43MS0uODEtNS41My0xLjM4LTguNTEtMS4zOC0xNi40NSwwLTI5Ljc4LDEzLjMzLTI5Ljc4LDI5Ljc4czEzLjM0LDI5Ljc4LDI5Ljc4LDI5Ljc4LDI5Ljc4LTEzLjMzLDI5Ljc4LTI5Ljc4YzAtMi45OC0uNTctNS44LTEuMzgtOC41MWwzMy45NS0zMy45NWMxNS40MSwxMS43NiwzNC42LDE4LjgzLDU1LjQ5LDE4LjgzLDUwLjYsMCw5MS42Mi00MS4wMiw5MS42Mi05MS42MiwwLTQ1LjgxLTMzLjY1LTgzLjY1LTc3LjU2LTkwLjQzWk0xMDQ5Ljk0LDI1Mi45MmMtMjUuOTQsMC00Ni45OC0yMS4wMy00Ni45OC00Ni45N3MyMS4wMy00Ni45Nyw0Ni45OC00Ni45Nyw0Ni45NywyMS4wMyw0Ni45Nyw0Ni45Ny0yMS4wMyw0Ni45Ny00Ni45Nyw0Ni45N1oiLz4KICAgIDwvZz4KICA8L2c+Cjwvc3ZnPg==) ![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com/) [Get a demo of HubSpot's Smart CRM](https://www.hubspot.com/products/crm/demo) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fcrm%2Fintent&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [![195140668528](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/marketing-hub.svg) \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [![195146645596](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/sales-hub.svg) \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [![195140668527](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/service-hub.svg) \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [![195140649745](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/content-hub.svg) \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [![195289608884](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/data-hub.svg) \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [![195140609672](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/commerce-hub.svg) \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [![195146050660](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/smart-crm.svg) \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [![ProductIcons_AgentHub_Icon_Orange](https://www.hubspot.com/hubfs/assets/webteam-cms-portal/images/breeze/ProductIcons_AgentHub_Icon_Orange.svg) \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [![195140649746](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/small-business.svg) \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [![210646671655](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/aeo.svg) \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [![195140649747](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/app-marketplace.svg) \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size - ![195309752641](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Small%20Businesses%20%26%20Start%20ups.webp?width=1035&height=450&name=Small%20Businesses%20%26%20Start%20ups.webp) ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ![195309752642](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Enterprise.webp?width=1035&height=450&name=Enterprise.webp) ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? - ![195309752643](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Why%20Choose%20HubSpot.webp?width=1035&height=450&name=Why%20Choose%20HubSpot.webp) ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ![195303448595](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Case%20Studies.webp?width=1035&height=450&name=Case%20Studies.webp) ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ![191228329371](https://www.hubspot.com/hs-fs/hubfs/spotlight_resized_518x225.png?width=518&height=225&name=spotlight_resized_518x225.png) ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fcrm%2Fintent&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Get a demo of HubSpot's Smart CRM](https://www.hubspot.com/products/crm/demo) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://br.hubspot.com/products/crm/intent) - [Deutsch](https://www.hubspot.de/products/crm/intent) - [English](https://www.hubspot.com/products/crm/intent) - [Español](https://www.hubspot.es/products/crm/intent) - [Português](https://www.hubspot.jp/products/crm/intent) - [Français](https://www.hubspot.fr/products/crm/intent) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Smart CRM](https://www.hubspot.com/products/crm/ai-crm) - Buyer Intent ![hubspot's buyer intent feature simplified product screenshot showing intent funnel](https://www.hubspot.com/hs-fs/hubfs/Smart%20CRM%20-%20Overview%20%281%29.png?width=540&name=Smart%20CRM%20-%20Overview%20%281%29.png) ![hubspot's buyer intent feature simplified product screenshot showing intent funnel](https://www.hubspot.com/hs-fs/hubfs/Smart%20CRM%20-%20Overview%20%281%29.png?width=1030&name=Smart%20CRM%20-%20Overview%20%281%29.png) # Buyer Intent Know which companies in your target market are ready to buy and convert anonymous visitors into customers with enriched business data. [Get a demo](https://www.hubspot.com/products/crm/demo) - Identify the companies most likely to become customers based on website visits and research activity - Automate alerts and route leads that are ready to buy to your sales team - Close more deals with personalized outreach that resonates with your target market ![hubspot's buyer intent feature simplified product screenshot showing intent automations](https://www.hubspot.com/hs-fs/hubfs/CRM_Intent_Automate_EN_03102026%202x.webp?width=567&height=425&name=CRM_Intent_Automate_EN_03102026%202x.webp)Click to enlarge ## Close the right leads at the right time. Every day, buying signals go unnoticed. Anonymous companies browse your website, research relevant topics, announce leadership changes, or move contacts to new roles. Your team is left guessing who to contact and when. HubSpot's buyer intent feature captures four signal types — visitor intent, research intent, company news, and contact-level signals — and surfaces them in HubSpot's Smart CRM. You know who's ready to buy, why now is the right time, and what to say. And when you start tracking a company, HubSpot automatically surfaces 30 days of signal history, so your team has context from day one. __306,000+ customers in over 135 countries grow their businesses with HubSpot__ ![](https://www.hubspot.com/hs-fs/hubfs/weightwatchers.png?width=320&height=125&name=weightwatchers.png) ![](https://www.hubspot.com/hs-fs/hubfs/MarineMax_Logo_NoTagline-1.png?width=1257&height=400&name=MarineMax_Logo_NoTagline-1.png) ![](https://www.hubspot.com/hs-fs/hubfs/2560px-Fastsigns_logo.svg.png?width=2560&height=403&name=2560px-Fastsigns_logo.svg.png) ![](https://www.hubspot.com/hs-fs/hubfs/Monday.com%20Logo.png?width=290&height=130&name=Monday.com%20Logo.png) ![](https://www.hubspot.com/hubfs/casio-svg-logo.svg) ![](https://www.hubspot.com/hs-fs/hubfs/amika%20for%20HS%20Website-1.png?width=290&height=130&name=amika%20for%20HS%20Website-1.png) ![](https://www.hubspot.com/hs-fs/hubfs/reddit-2.png?width=320&height=125&name=reddit-2.png) ![](https://www.hubspot.com/hs-fs/hubfs/Rakuten%20Advertising.png?width=1209&height=552&name=Rakuten%20Advertising.png) 1. ### Know which companies to focus on and why. Spend less time sorting through leads and more time closing the ones that matter. Know which companies are visiting your site, researching your products, or triggering signals like a new executive hire, a funding round, or a product launch. Then score your leads based on their activity and buying signals, so your team always knows who deserves attention first. ![simplified product screenshot showing hubspot's buyer intent feature research](https://www.hubspot.com/hs-fs/hubfs/CRM_Intent_Research_EN_03102026@2x.png?width=600&name=CRM_Intent_Research_EN_03102026%402x.png) Click to enlarge 2. ### Stop guessing which leads are worth your time. Not all leads are equal, and not all signals are created equal either. HubSpot's buyer intent feature connects marketing and sales teams with the full picture: detailed company information, topics leads are researching, company news, and changes in key contacts. That means you can qualify faster, follow up smarter, and focus your team on the leads most likely to convert. Email bounce detection also automatically flags bad contacts before they hurt your outreach, so your team stays focused on leads worth pursuing. ![simplified product screenshot showing prospecting agent buying signal monitoring](https://www.hubspot.com/hs-fs/hubfs/Brz_ProspectingAgent_BuyingSignalMonitoring_EN_03132026.webp?width=600&name=Brz_ProspectingAgent_BuyingSignalMonitoring_EN_03132026.webp) Click to enlarge 3. ### Create personalized outreach and marketing campaigns. Improve email engagement rates and ad performance with timely, tailored communication. Use buying signals, including website visits, company news, and research activity, to automatically group prospects and personalize outreach at the moment they're most ready to engage. Exclude low-intent visitors, so your team focuses only on the accounts that matter. ![simplified product screenshot showing prospecting agent contact sourcing](https://www.hubspot.com/hs-fs/hubfs/Brz_ProspectingAgent_ContactSourcing_EN_%203132028.png?width=600&name=Brz_ProspectingAgent_ContactSourcing_EN_%203132028.png) Click to enlarge Have questions? Give us a call and we'll walk you through it. [+1 888 482 7768](tel:+18884827768) > After comparing our current website tracking tool (a leader in the space) with HubSpot's new buyer intent feature over 14 days, the results were clear: HubSpot showed three times as many companies that had visited our website than our current tool. I can confidently say that HubSpot's buyer intent feature is among the best visitor tracking solutions available. Katie McCauley Senior Manager, Marketing SnapFulfil ![snapfulfil logo](https://www.hubspot.com/hs-fs/hubfs/snapfulfil-logo-v2%20copy.png?width=48&height=48&name=snapfulfil-logo-v2%20copy.png) ## Related Resources If you’re interested in buyer intent, these related resources may also help. Previous Next - ![](https://www.hubspot.com/hs-fs/hubfs/DO%20NOT%20USE%20-%20WBZ%202025%20Rebrand-%20contact%20Teenie%20Rose%20for%20usage/DO%20NOT%20USE-%20About%20Us%20images%20%5BContact%20Teenie%20Rose%20for%20usage%5D/Pictograms%20-%20DO%20NOT%20use%20without%20permission/HS_Pictograms_Social_Media.webp?width=180&height=180&name=HS_Pictograms_Social_Media.webp) ### Configure Buyer Intent in HubSpot Understand how to configure target markets and intent criteria, and make sure your HubSpot tracking code is set up correctly. [Read the article](https://knowledge.hubspot.com/reports/configure-buyer-intent) - ![](https://www.hubspot.com/hubfs/DO%20NOT%20USE%20-%20WBZ%202025%20Rebrand-%20contact%20Teenie%20Rose%20for%20usage/DO%20NOT%20USE-%202025%20Rebrand%20Feature%20B%20%5Bcontact%20Teenie%20Rose%5D/DO%20NOT%20USE-%20Related%20Resources%20Pictograms-%20contact%20Teenie%20Rose%20for%20usage/HS_Pictograms_Leads%20Management.svg) ### Ideal Customer Profile (ICP) Ebook and Worksheet Learn how to create your ICP to find best-fit customers that drive revenue. [Learn about ICP](https://offers.hubspot.com/ideal-customer-profile-icp) - ![](https://www.hubspot.com/hubfs/DO%20NOT%20USE%20-%20WBZ%202025%20Rebrand-%20contact%20Teenie%20Rose%20for%20usage/DO%20NOT%20USE-%202025%20Rebrand%20Feature%20B%20%5Bcontact%20Teenie%20Rose%5D/DO%20NOT%20USE-%20Related%20Resources%20Pictograms-%20contact%20Teenie%20Rose%20for%20usage/HS_Pictograms_Automate%20Marketing.svg) ### Understanding the Power of Personalization and Automation in Email Marketing Discover how to integrate personalization and automation in your email marketing strategy.  [Take the course](https://academy.hubspot.com/lessons/the-power-of-personalization-and-automation) ## Frequently Asked Questions ### What is buyer intent? Buyer intent, also called purchase intent, is data that helps answer questions about a prospect's readiness to buy. HubSpot's buyer intent captures four types of signals — website visits, research activity, company news, and contact-level changes — to help sales and marketing teams identify which companies are actively in market.  Sales teams can prioritize outreach when a tracked account announces a new executive hire or a key contact moves to a new company. Marketing teams can improve campaign targeting by segmenting prospects based on research topics they're actively exploring or excluding low-intent visitors from campaigns. ### Where does buyer intent data come from? HubSpot's buyer intent draws from four signal types: first-party website visit data captured via your HubSpot tracking code; third-party research intent signals across 200,000+ websites; company news signals like executive hires, funding rounds, and product launches; and contact-level signals including job changes and email bounces. Enrichment data adds 40+ firmographic and technographic data points, continuously refreshed for accuracy. All signals are delivered as unified events directly in your HubSpot Smart CRM. ### What are buyer intent keywords and research signals? Buyer intent keywords are phrases entered into a search engine that signal an intent to buy a product or service. HubSpot uses AI-generated keyword tags to automatically group and surface companies showing these signals, helping you identify patterns and similarities across your target accounts. Research signals go further — you can add custom research topics to find companies actively researching subjects relevant to what your business sells. HubSpot analyzes this activity across 200,000+ third-party websites, not just your own, giving you visibility into in-market accounts long before they visit your site or fill out a form. ### Why is intent data important? Intent data helps businesses to create more relevant and personalized interactions with potential buyers. This improves outcomes like generating high-intent qualified leads and achieving faster, higher close rates — meaning your customers and prospects receive outreach that actually resonates. Intent data can also be used to estimate the total addressable market for what you sell, and how much of it is actively showing buying signals. ### What is an example of purchase intent? Purchase intent is a customer’s willingness to buy a product or service. Here are examples across all four signal types: - Visitor intent: A company visits your pricing page three times in one week — HubSpot identifies them using reverse-IP lookup technology and alerts your rep. - Research intent: A company is actively researching topics related to your product category across the web — HubSpot surfaces them as a high-intent account before they ever visit your site. - Company news: A target account announces a new VP of Sales — a signal that a new strategy and budget may be forming, giving your rep a timely reason to reach out. - Contact-level: A key contact at an existing customer moves to a new company that isn't yet a customer — HubSpot automatically creates a new lead so your rep can act while the relationship is still warm. Timing is important as the window to sell to this customer is limited. ### What is market intelligence? Market intelligence is data about a company’s industry and competitive landscape. The total size of the market of a particular product or service is composed of all the companies in it, also known as the total addressable market, or TAM. For sales and marketing teams, market intelligence answers two key questions: who belongs in your TAM, and how much of it is actively showing buying signals right now. HubSpot's buyer intent surfaces this through the intelligence view on each company record, giving your team a complete picture of fit, website visit activity, research behavior, and data hygiene — so they can prioritize outreach with confidence. ### How much does buyer intent cost? Most buyer intent features require [HubSpot Credits](https://www.hubspot.com/products/artificial-intelligence/credits), a flexible way to pay for usage-based features. Tracking a company for intent signals is a monthly recurring credit charge. Adding a net-new company to your CRM from the Visitors or Research tab is a one-time credit charge. See the [pricing page](https://legal.hubspot.com/hubspot-product-and-services-catalog) for more. ## Popular Features in HubSpot Buyer intent is available in HubSpot. Explore additional HubSpot features. Previous Next - [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat) Connect with website visitors in real time to convert leads, close deals, and provide support - [Contact Management Software](https://www.hubspot.com/products/crm/contact-management) Keep your CRM records up to date with ease. Add contacts and log activity with a single click. - [Free Pipeline Management Software](https://www.hubspot.com/products/crm/pipeline-management) Visualize your entire sales cycle in an easy-to-follow pipeline to prioritize leads and close more deals. - [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder) Qualify leads, book meetings, provide customer support, and scale one-to-one conversations with chatbots. - [Free Shared Inbox for Customer Conversations](https://www.hubspot.com/products/crm/conversations) Connect all your messaging tools in one shared inbox to streamline conversations with customers. - [Dashboard & Reporting Software](https://www.hubspot.com/products/reporting-dashboards) Empower your team with insights from expert-level analytics, backed by easy-to-use reporting tools. - [Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages) Create and test beautiful landing pages that generate leads and look great on any device. - [Invoices](https://www.hubspot.com/products/commerce/invoices) Create professional invoices for you and your customers with embedded payment links. - [Blog Software](https://www.hubspot.com/products/marketing/blog) Publish blog content that drives traffic and conversions with integrated blogging tools. - [Email Marketing Tools](https://www.hubspot.com/products/marketing/email) Create, personalize, and optimize marketing emails without waiting on designers or IT. - [Free AI Blog Writer](https://www.hubspot.com/products/cms/ai-blog-writer) Create compelling blog posts in a flash with HubSpot’s AI blog writer. - [Custom Domain Connection](https://www.hubspot.com/products/cms/custom-domain-connection) Inspire consumer trust and brand recognition by connecting your custom domain to your website. - [Free Drag-and-Drop Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder) Customize your website with an easy-to-use drag-and-drop website builder. - [Free SSL Certificate](https://www.hubspot.com/products/cms/ssl) Secure your content and lead data with standard SSL on all HubSpot-hosted content. - [Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting) Host your site on a fully managed and optimized infrastructure that scales with you. - [Website Themes & Templates](https://www.hubspot.com/products/cms/website-themes-templates) Customize your online presence with pre-built website themes and page templates. - [WYSIWYG Editor](https://www.hubspot.com/products/cms/wysiwyg-editor) Create a professional-looking website for your business with no code or design experience. - [List Segmentation](https://www.hubspot.com/products/list-segmentation) Create a targeted list of contacts to deliver more personalized marketing campaigns. - [Ads Software](https://www.hubspot.com/products/marketing/ads) Create targeted ad campaigns, and see which ads are turning prospects into customers. - [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms) Fill your CRM with leads from your website using a powerful online form builder. - [Free Newsletter Builder](https://www.hubspot.com/products/marketing/newsletter-builder) Create beautiful, engaging emails and send them to targeted contact lists. - [SEO Marketing Software](https://www.hubspot.com/products/marketing/seo) Use in-editor SEO recommendations to increase organic search traffic. - [Free AI Content Generator](https://www.hubspot.com/products/cms/ai-content-writer) Generate blog posts, website copy, social posts, and more with HubSpot's AI content generator. - [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) Easily build a website with an AI website generator that creates designs based on simple prompts. - [Free Meta Description Generator](https://www.hubspot.com/products/cms/meta-description-generator) Use AI to generate compelling meta descriptions and titles that boost clickthrough rates in search. - [HubSpot Mobile App](https://www.hubspot.com/products/mobile) Continue growing your business on the go with the free HubSpot mobile app. - [AI Email Writer](https://www.hubspot.com/products/marketing/ai-email-writer) Write emails in a fraction of the time using HubSpot's AI email writer. - [AI Paragraph Rewriter](https://www.hubspot.com/products/cms/paragraph-rewriter) Easily generate, edit, and repurpose copy with an AI paragraph rewriter. - [User Permissions](https://www.hubspot.com/products/user-permissions) Keep your teams organized and efficient by granting every user access to the right assets. - [Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assist) Scale your data operations with an AI-powered agent that researches, analyzes, and delivers instant answers about your customers. - [Custom Objects](https://www.hubspot.com/products/custom-objects) Add custom fields to your HubSpot Smart CRM to automate workflows and dive deeper into your data. - [Data Sync Software](https://www.hubspot.com/products/data-sync) Unite all your customer data in one platform with this powerful two-way data sync. - [Free Business Card Scanner App](https://www.hubspot.com/products/business-card-scanner-app) Turn business cards into CRM contacts in seconds, and leave manual data entry in the past. - [CRM Customization](https://www.hubspot.com/products/crm/customization) Easily map your specific data model to your HubSpot Smart CRM. - [Document Tracking](https://www.hubspot.com/products/sales/document-tracking) Build a library of sales content for your team to share, and track which documents close deals. - [Free Email Template Builder](https://www.hubspot.com/products/sales/email-templates-sales) Scale your sales efforts by leveraging and creating conversion-ready email templates. - [Free Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Get notified when leads open your emails so you can close more deals with timely follow-ups. - [Lead Management & Prospecting Software](https://www.hubspot.com/products/sales/sales-leads) Track and get notified when a lead visits your website, then follow up flawlessly. - [Payment Links](https://www.hubspot.com/products/commerce/payment-links) Transform your customers' buying experience with natively built, CRM-powered payments. - [Quote Software](https://www.hubspot.com/products/commerce/quotes) Create and send sales quotes, collect electronic signatures, and receive payments from the same place you manage your deals. - [Free Meeting Scheduler](https://www.hubspot.com/products/sales/schedule-meeting) Add a meeting scheduler link to your website and emails to book more appointments. - [VoIP Software](https://www.hubspot.com/products/voip) Make calls from inside HubSpot and enjoy automated call recording and logging. - [Omni-Channel Customer Service](https://www.hubspot.com/products/service/omnichannel-customer-service) Connect with customers on their preferred channels, and get a 360-degree view of their data. - [Service Analytics](https://www.hubspot.com/products/service/service-analytics) Uncover insights with industry-standard reports to deliver efficient and authentic service. - [Help Desk & Free Ticketing Software](https://www.hubspot.com/products/service/help-desk) Centralize all customer requests in one place to help your team deliver a better customer experience. - [Blog Software](https://www.hubspot.com/products/marketing/blog) Publish blog content that drives traffic and conversions with integrated blogging tools. Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) - [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence) - [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) - [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) - [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) - [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email) - [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management) - [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder) - [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages) - [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms) - [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder) - [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat) - [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics) - [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant) - [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting) ## Free Tools - [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools) - [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader) - [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor) - [Make My Persona opens in a new tab Make My Persona](https://www.hubspot.com/make-my-persona) - [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator) - [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates) - [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons) - [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website) - [Connector for Claude Connector for Claude](https://www.hubspot.com/claude) ## Company - [About Us About Us](https://www.hubspot.com/our-story) - [Careers Careers](https://www.hubspot.com/careers) - [Management Team Management Team](https://www.hubspot.com/company/management) - [Board of Directors Board of Directors](https://www.hubspot.com/company/board-of-directors) - [Investor Relations opens in a new tab Investor Relations](https://ir.hubspot.com/) - 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