<link rel="stylesheet" href="https://www.hubspot.com/hubfs/hub_generated/template_assets/1/207928094053/1777556954236/template_footer-core-non-critical.min.css">
Logo - Full (Color)

Enrich Contact and Company Data

User Persona Sales
Use Case Readiness Emerging

Stop selling with incomplete CRM records.

Let AI fill the gaps, so your team can work smarter, not harder.

HubSpot Video

Turn Blank Fields into Sales Intelligence

Data Enrichment automatically fills contact and company properties like industry, job title, company size, and employee count. Your CRM stays current without manual entry, so reps have the context to segment, prioritize, and personalize data.

Start with Data Enrichment for instant baseline data. Then layer in Data Agent for custom research and Prospecting Agent to turn complete records into pipeline.
 

Learn more

Generate

2.5x

more leads on average with Data Enrichment

Close deals

51%

faster on average with Data Enrichment

Win

14%

more deals on average with Data Enrichment

We enrich every record that comes into HubSpot. When you're handling thousands of inbound leads a year, having clean, complete data from the start means the sales team spends time selling, not researching. It's become a core part of how we operate.

Cory Peterson

VP of Marketing and Sales Operations

LED Lighting Supply

Get Started with Data Enrichment

Set up your first enrichment in minutes. Here's how.

Step 1 - Enable Enrichment Access

Navigate to Settings, then Users and Teams, and find the Data Management section. Toggle Data Enrichment Access ON for users who need it. Super Admins have this access automatically.

Step 2 - Configure Automatic Enrichment

Go to Settings, then Data Enrichment in the Data Management section. Toggle on “Automatically enrich new records” and “Continuously enrich existing records” to keep your CRM complete and current.

Step 3 - Set Up Property Mapping

Click the Mapping tab to control which HubSpot properties receive enrichment data. Select “Fill empty values and overwrite existing values” for properties like Job Title to keep data current.

Step 4 - Test Your Records

Navigate to Data Management, then Data Quality, then the Data Enrichment tab. From there, click “Scan for enrichment gaps” in the top right. Review the match rate and click “Enrich records” when ready.

Step 1 - Enable Enrichment Access

Navigate to Settings, then Users and Teams, and find the Data Management section. Toggle Data Enrichment Access ON for users who need it. Super Admins have this access automatically.

Step 2 - Configure Automatic Enrichment

Go to Settings, then Data Enrichment in the Data Management section. Toggle on “Automatically enrich new records” and “Continuously enrich existing records” to keep your CRM complete and current.

Step 3 - Set Up Property Mapping

Click the Mapping tab to control which HubSpot properties receive enrichment data. Select “Fill empty values and overwrite existing values” for properties like Job Title to keep data current.

Step 4 - Test Your Records

Navigate to Data Management, then Data Quality, then the Data Enrichment tab. From there, click “Scan for enrichment gaps” in the top right. Review the match rate and click “Enrich records” when ready.

Turn it on. Watch it work.

Once enrichment is live, new records fill in on contact creation. Existing records update monthly. Your segments, scores, and outreach run on complete data from that point forward, with no manual updates.

Start setup now

What to expect:

  • Contact and company fields fill automatically

  • Segments and scores built on complete records

  • Reps walk into calls with full context

This is the difference between CRM records your team avoids and data they actually use.

Go Deeper with More Breeze Tools

Once Data Enrichment keeps your CRM current, add these tools to turn complete data into pipeline.

data_agent_thumbnail_2x

Starter, All Products

Data Agent

Answers custom research questions you define about contacts and companies by pulling from your CRM, conversations, documents, and web sources. Use it to fill properties your business needs, like “What software does this team use?” or “Who are their competitors?”
prospecting_agent@2x

Sales Hub Starter

Prospecting Agent

Monitors your enrolled prospects for buying signals like funding rounds, leadership changes, or hiring activity, then researches accounts and crafts personalized outreach. Use it to reach prospects when they are ready to buy instead of sending cold emails.
data_studio_thumbnail_2x

Data Hub Professional

Data Studio (Beta)

Combines customer data from different tools into a single organized place, with smart columns that enrich entire datasets at once. Use it to update thousands of records with custom insights rather than enriching one at a time.