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Plan Campaigns

Features you'll explore

Breeze Assistant

Walk through HubSpot's AI tools that help your team research accounts, personalize emails, and reach prospects when they're most likely to engage.

From One Brief to a Full Channel Plan

Campaign planning used to mean days of meetings, shared docs, and disconnected spreadsheets. With Breeze Assistant, you describe your campaign goal and get back channel recommendations, messaging angles, and content ideas grounded in your CRM data.

Start with Breeze Assistant to pressure-test your brief and explore content angles by channel. Then use Marketing Studio to build out your campaign structure on a shared visual canvas your team can review and refine together.

Learn more

Marketing studio is like an extension of my team. It has the ability to take care of 90% of the work — from copy to images to metadata — when I need it to, so I can spend my time fine-tuning and optimizing. It even helps refine our brand voice, filling in gaps I might not have thought of and sparking creative ideas for CTAs or graphics.

JAY BAUMGARDNER

Marketing Manager

Clearwing

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Free, All Products

Get Started with Breeze Assistant

Start your campaign plan with one prompt.

Step 1 - Open Breeze Assistant

Click the Breeze Assistant icon in the top navigation bar of your HubSpot account. It's available across all HubSpot tools at no additional cost.

Step 2 - Describe Your Campaign Goal

Enter a prompt like "Help me plan a campaign to re-engage lapsed customers in Q3." Include your target audience, key message, and goal. Breeze Assistant uses your CRM data and brand context to generate relevant recommendations.

Step 3 - Get Channel and Content Ideas

Breeze Assistant returns recommended channels, messaging angles, and content types based on your brief. Review the suggestions and ask follow-up questions to refine your approach before you start building assets.

Step 4 - Refine Your Brief

Ask Breeze Assistant to challenge your assumptions. Try prompts like "What's missing from this brief?" or "What objections might this audience have?" Use its responses to sharpen your strategy before handing off to your team. 

Go Deeper with Related Tools

Once your campaign strategy is set, build and track it here.
Start here
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Marketing Studio

A shared visual canvas for planning and building campaigns from a brief. Enter your goal and audience, and AI generates a channel strategy with draft assets. Use it when you're ready to move from strategy into execution with your team.