Beta
Beta
Trusted by 299,000+ customers worldwide
20%
more web traffic from AI referrals on average
82%
more deals created
HUBSPOT AEO
Build demand.
Buyers ask AI before they visit your site — about your industry, your competitors, and your products. HubSpot AEO tracks how your brand appears in AI-generated answers and surfaces what to fix so your business shows up when it matters most.
Appear in AI answers for relevant buyer questions
Track how you show up across ChatGPT, Gemini, and Perplexity
See what content to create to close the gaps
65%
more sales leads created on average per month
26%
higher deal win rate
PROSPECTING AGENT
Win deals.
Your reps lose hours to research, follow-up, and CRM updates. That time should be spent closing. Prospecting agent watches accounts for signals that they're ready to buy and reaches out automatically, while smart deal progression keeps deals moving after every call, with next steps handled for them.
Reach out the moment an account is ready to buy
Approve automatic CRM updates and follow-up drafts after every meeting
Spend more time on the conversations that actually win deals
77%
more customer tickets closed on average per month
39%
faster ticket resolution vs. teams not using customer agent
CUSTOMER AGENT
Delight customers.
Customer service teams spend days on repeat questions while the complex cases wait in the queue. Customer agent resolves common questions 24/7, with answers grounded in real contact and contract history, so your team is free for the conversations that need a human.
Resolve common questions 24/7
Pull answers from real contact and contract history
Free your team for the cases that need a human
10x
faster to research a prospect or prep for a call
5.1 million+
research and insight tasks automated
DATA AGENT
Turn data into action.
Your team loses hours researching customers manually, and reps still go into outreach guessing. Data agent answers custom questions about any contact or company using the signals already in your CRM, so reps know exactly who to reach and why.
Answer custom questions about any contact or company
Pull insights from CRM data, calls, emails, and documents
Know which accounts to pursue first, and why
See what your whole AI team is doing.
Track what your agents are doing and delivering in one view. Keep what's working, adjust what's not, and turn on the agents you haven't started using.
No code required
Live status and real outcomes for each agent
Activate or configure any agent in one click
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"It used to take 15 to 20 minutes to find the information we needed and copy it into HubSpot. Now it takes seconds with a custom agent in agent builder. Based on how often we completed this action last year, we anticipate getting roughly 350 hours back from a single automation."
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Customer data built in from day one
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Agents built to drive GTM outcomes
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Accessible without a consultant or technical setup
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Full visibility into what your AI team is doing
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Pay for work delivered
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Includes capability — Partial/inconsistent capability 
Does not include capability
Built on enterprise-grade security.
Your data is protected wherever it lives. HubSpot enforces least-privilege access controls, encryption, logging, and monitoring. We validate our safeguards through regular penetration testing, vulnerability scans, and independent security audits such as SOC 2 Type 2.
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You control what AI can access.
Third-party AI providers are contractually prohibited from training their models on your data — and you can control what they have access to.
No surprises. Full transparency.
HubSpot publishes model cards that explain how its AI features work, what data they use, and what safeguards are in place — so your security team can review and verify. Visit HubSpot's Trust Center.
HubSpot AEO (Beta)
Show up in AI answers like ChatGPT and Gemini, and track your visibility.
Prospecting Agent
Monitor buying signals and launch personalized outreach automatically.
Customer Agent
Resolve inquiries and qualify leads automatically across channels.
Agent Builder
Build custom agents on one canvas, using your customer data.
Data Agent
Get customer insights from your CRM, calls, and documents, instantly.
Smart Deal Progression
Keep deals moving with AI-suggested next steps after every call.