Serverless Functions

Easily build web applications that automatically respond to user inputs, all without the pain of managing servers.

CMS Hub Serverless Functions
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Focus on the customer experience, not the servers that support your code.

Start building apps that turn your website into a growth engine.

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See why thousands of customers choose HubSpot to power their websites.

Unlock the possibilities of running complex server-side functions, without managing the necessary servers.

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    Stop worrying about the infrastructure that supports your apps.

    As your business grows, the need to create powerful and disruptive experiences for your customers and visitors grows. Serverless functions enable you to write server-side logic to support building highly personalized and intelligent components of your website.

    Dynamically render personalized content, fetch data from third-party APIs, send data based on user input to HubSpot or third party APIs -- anything is possible on your website with the power of Serverless Functions.

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    Tie your tools together with ease.

    You use a number of tools to run your business. Everything from payment apps, to user authentication, and more are used to offer your customers the personalized experience they’ve come to expect. Stitching these tools together shouldn’t hinder your customer experience.

    With serverless functions in CMS Hub, you’re able to seamlessly tie together every third party tool used  on your website to ensure your customers are able to use your site as expected.

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    A system that scales with you.

    Buying and managing servers isn’t always the most sensible choice -- especially if the activity and traffic on your site fluctuates. Managing the capacity of your systems is difficult, and ultimately prevents you from focusing on the customer experience.

    Serverless functions in CMS Hub removes the stress that scaling your systems can cause. With servers removed from the equation, you only have to worry about writing your code. Stop worrying about how fluctuations in traffic or site activity might affect your app’s performance. We’ll handle that for you.

Premium content management software that makes it easy to grow better.

SEO recommendations & optimizations

Easily see how you can improve your site and take action, all in one place with the SEO recommendations & optimizations home screen.

Website themes

Use one of HubSpot’s pre-built website themes with the option for custom development. Build a cohesive site without worrying about mismatched designs, logos, or navigations.

Multi-language content creation & testing

Easily manage multiple language domains and optimize each one for SEO. Allow users to toggle between languages.

Drag-and-drop editor

Update and create pages without a developer’s help or custom code. Publishing changes on the fly has never been easier.

Adaptive testing

Continuously optimize your website with ease. Choose up to five variations of a page, and HubSpot will monitor and serve up the best performing option.


Go beyond simply password protecting pages. Create membership-based content that creates a truly personalized and out-of-the-box website experience. No plugins required.

Local website development

Leverage tools like GitHub to handle version control, and make changes to web assets as you’re ready.

Dynamic content with HubDB

Build data tables that can be updated to push global site updates for content that appears on multiple pages. Great for calendars, product catalogs, pricing data, and more.

Serverless functions

Add interactive elements like event registrations, guest books, and calculators, without configuring an external server, SSL certificate, or data transfer processes.

24/7 security monitoring & threat detection

Our security team is dedicated to ensuring the safety of your site with automated and manual checks for attacks, potential abuse, or other anomalies.

Content delivery network & custom CDN configuration

Your site remains active and visitors never experience downtime through our global CDN, built to handle high levels of traffic. A custom CDN configuration is also available.

Standard SSL certificate

Your site will be automatically provisioned with a standard SSL certificate to create greater trust between your brand and website visitors and increase your Google ranking.

The power you need, with the flexibility you crave.

Use CMS Hub to regain control over your website--so your team can focus on customer experiences, not website management.

See why over 73,000 customers use HubSpot to make marketing more human at scale.