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CPQ Software

AI-powered CPQ — configure, price, quote — accelerates the quoting process from one unified platform.

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  • Close deals faster with AI-powered quotes, smart approvals, and buyer insights

  • Streamline quote to cash in one unified customer platform

  • Gain control and visibility with powerful automation and reporting

Close Deals Faster with AI-Powered CPQ

Legacy CPQ tools burden sales teams with manual data entry, creating friction that kills deals and momentum. While your reps struggle with complex systems, opportunities go cold and competitors move in.

HubSpot's AI-powered CPQ transforms quoting from bottleneck to breakthrough. The streamlined editor automatically drafts personalized quotes using deal context, so your team spends time closing, not composing.

  1. Implement fast product configuration.

    Eliminate spreadsheet chaos with Hubspot's CPQ software, which simplifies product management and pricing in one intuitive interface.

    Your team can generate accurate, professional quotes that accelerate deals when customer interest is at its peak.

  2. Execute smart pricing management.

    Say goodbye to pricing headaches and stalled approvals that halt momentum. HubSpot’s CPQ supports flat or tiered pricing, discounts, and tax rates at the line-item level.

    Your reps can tailor pricing to match the buyer’s needs, with built-in approval workflows that are triggered based on pricing or discount rules. If a quote violates approval criteria, reps get instant feedback and can adjust it on the spot — no back-and-forth needed.

  3. Create AI-powered quotes in minutes.

    Manual quoting frustrates sales reps and stalls deals, but HubSpot's AI-powered solution lets your team build comprehensive quotes instantly from a streamlined single-page editor.

    Real-time tracking reveals when prospects engage with your quotes and which sections capture their attention, allowing your team to follow up at moments of peak interest — resulting in smarter timing and faster closes.

  4. Manage revenue in one place with contracts (beta).

    Don't lose momentum after the quote is signed. Automatically convert accepted quotes into contracts for complete visibility into your revenue. Track key business metrics like ACV, ARR, and MRR in one place. Manage mid-cycle amendments and renewals with a complete visual history of every change — so nothing falls through the cracks.

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Frequently Asked Questions

CPQ (or Configure, Price, Quote) software, helps sales reps manage complex product configurations, set accurate pricing, and generate professional quotes faster.

HubSpot's AI-powered CPQ pulls data directly from your CRM deal record to build branded quotes in minutes, with built-in approvals, e-signature, and payment collection — all in one platform.

Along with e-signature, HubSpot quotes are embedded with HubSpot payments and a Stripe integration so you can easily collect cash while you close the deal.

If you have a Stripe account connected to HubSpot, you can quickly enable the integration in the quote creator, providing your buyer with a seamless payment experience.

 

Quoting, the tools reps use to build and send quotes to prospects, is part of the CPQ process. Solid quoting tools are the foundation of CPQ, which also has configuration tools, pricing tools, and integrated deal tracking.

No. HubSpot CPQ tools are not only powerful, they’re easy to use, so your sales team can be up and running in no time.

Built atop the HubSpot Smart CRM platform, HubSpot’s quote tools seamlessly pull customer data from your deals, reducing the need for copious data entry and the risk of mistakes.

Popular HubSpot CPQ features include:

  • Quote editor with customizable quote templates
  • Simple and advanced approvals
  • Tiering pricing
  • Quote reporting
  • E-signature

To access Commerce Hub's AI-powered CPQ, you’ll need to have a Commerce Hub Professional or Enterprise seat. Visit the Commerce Hub pricing page to view plans and get started.