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Brand Voice

Create on-brand content at scale with brand voice software that embodies and writes in your brand's unique voice.

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  • Craft on-brand copy at scale

  • Avoid robotic-sounding AI content

  • Edit and publish content faster ​​

HubSpot Video

Create content that sounds like your brand with AI. 

Don't let inconsistent or dry content play a role in your brand identity. With HubSpot's brand voice software, you can effortlessly create on-brand copy that represents your business across blogs, email, social media, and more.

Input some of your existing content to define your brand voice. The content agent, powered by Breeze, analyzes your inputs and generates a summary that reflects your unique style and tone. Capture brand rules for approved words and phrases, terms to avoid, and inclusivity to ensure your content hits the mark every time. Once your brand voice is set, content agent will consistently create content in your style, or you can easily adjust other content to match your brand by using simple commands.

  1. Drive brand voice consistency across your content team.

    Creating content that resonates with different perspectives is essential to expanding your audience. Yet, when multiple writers and teams contribute to your content, your brand's unique voice may become harder to identify. Breeze, HubSpot’s collection of AI tools, is trained to adopt your brand's voice, streamlining content creation and reducing editing time so you can maintain consistency no matter how much your team grows.

  2. Craft AI content that speaks to your customers.

    You no longer have to choose between content scalability and originality. With brand voice software, you can efficiently create content that fosters brand loyalty and engages readers. Goodbye to off-brand and robotic-sounding text, and hello to stronger customer connections​​.

  3. Reduce content creation bottlenecks.

    When you have a limited number of editors trained in your brand voice and a large amount of content, your editors may become gatekeepers, causing bottlenecks in your content creation process. Similarly, if you rely on freelancers to scale your content, training them in your brand can slow down turnaround times. Brand voice ‌helps you swiftly create and edit content for tone and style, reducing bottlenecks and increasing productivity.

  4. Use unique voices on different content channels.

    Not every content channel is created equal. Different platforms call for different tones. For example, your brand might be more playful on social media than on email, or more informative in a blog post than over SMS. To show up authentically wherever your customers are, you need to take content channels into account. Brand voice allows you to do this by setting different tones, styles, and rules across social posts, emails, blog posts, web and landing pages, and SMS.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

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Frequently Asked Questions

Brand voice helps businesses establish an identity, stand out in the market, and build trust among customers. It creates a sense of familiarity, authenticity, and consistency, leading to increased customer engagement and loyalty.

With HubSpot's brand voice tool, you have the power to calibrate it to sound just like your brand voice. Simply input your content, and let the AI analyze and understand your unique style.

Once you've defined your brand voice, you can easily select it as a preset for future content. You can even use slash and highlight commands to ensure that the AI outputs content that perfectly aligns with your brand's voice.

Brand voice software boosts content creation efficiency and helps ensure consistent messaging across different teams and creators.

With HubSpot's brand voice tools, you can easily define and support your brand voice at scale. Simply input your existing content, and let AI take care of summarizing your brand's unique style. Once saved, you can apply this brand voice to generate AI-powered content in your desired style.

While in beta, HubSpot's brand voice feature is available in English, French, German, Spanish, and Portuguese for social posts, emails, blog posts, website and landing pages, and SMS messages. We're actively working to expand this amazing tool to cover all content types and even toggle between different brand voices.