Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/products/crm/ai-crm) - [Deutsch](https://www.hubspot.de/products/crm/ai-crm) - [English](https://www.hubspot.com/products/crm/ai-crm) - [Español](https://www.hubspot.es/products/crm/ai-crm) - [Português](https://br.hubspot.com/products/crm/ai-crm) - [Français](https://www.hubspot.fr/products/crm/ai-crm) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) [Get a demo of HubSpot's Smart CRM](https://www.hubspot.com/products/crm/demo) [Get free CRM to get started with HubSpot](https://app.hubspot.com/signup-hubspot/crm) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fcrm%2Fai-crm&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fcrm%2Fai-crm&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Get a demo of HubSpot's Smart CRM](https://www.hubspot.com/products/crm/demo) [Get free CRM to get started with HubSpot](https://app.hubspot.com/signup-hubspot/crm) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.jp/products/crm/ai-crm) - [Deutsch](https://www.hubspot.de/products/crm/ai-crm) - [English](https://www.hubspot.com/products/crm/ai-crm) - [Español](https://www.hubspot.es/products/crm/ai-crm) - [Português](https://br.hubspot.com/products/crm/ai-crm) - [Français](https://www.hubspot.fr/products/crm/ai-crm) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Home](https://www.hubspot.com) - Smart CRM  Smart CRM™ # CRM Software That Updates Itself The intelligent CRM that unifies your data and tools, automates the busywork, and gives every team the context they need to take the next best action. [Get a demo of HubSpot's Smart CRM](https://www.hubspot.com/products/crm/demo) [Get free CRM to get started with HubSpot](https://app.hubspot.com/signup-hubspot/crm)  Business Solutions ## Your CRM Just Got Smarter Other CRMs simply store data. HubSpot's Smart CRM helps you act on it, showing what your team should do before anyone has to ask. The result is a CRM your whole team can trust — clean and up-to-date data, complete context, exactly when and where you need it.  ## See Your Customers Clearly Stop making decisions with incomplete and stale data. HubSpot Smart CRM unifies your customer information, conversations, and tools with built-in enrichment and self-cleaning updates so your team walks into each interaction knowing the full story. With Smart CRM, you get AI outcomes you can trust grounded in your business context, in one easy-to-use platform.  ### Custom Data Model Store any type of data in your CRM with custom objects, events, scoring, and calculations.  ### Data Enrichment Built-in data enrichment keeps contact and company records current and suggests updates to CRM records. Your data stays clean and actionable.  ### Data Agent Ask any question about a customer, contact, or prospect — AI searches your CRM, calls, emails, documents, and the web to find the right answer. Reps walk into calls caught up, with complete customer context.  ### Self-Cleaning CRM Get important information on CRM records, automatically fix data issues, and highlight what matters most about your customers and deals. All the context you need, where and when you need it.  ### Dashboards & Reporting View marketing, sales, and service data in one customizable place, so every team has the visibility they need to make faster, more confident decisions.  ### Sensitive Data Securely store customer data with encryption and precise access controls. Built-in compliance gives every team the access they need, keeps bad actors out, and meets government regulations. View more  ## Get Your Team on the Same Page Unlike external AI tools, your business data never leaves HubSpot, so it stays secure and under your control. HubSpot's Smart CRM automates routine tasks, keeps your data clean, and gives admins the controls they need to stay on top of everything as the team grows.  ### Workflows Automate tasks and customer communications with intelligent workflows that trigger based on customer behavior and agent actions.  ### Custom Reporting Turn data into insights with flexible reports that track everything from deal progression to revenue attribution.  ### Security and Governance Give every team member the exact access they need. Precise permissions, 2FA, SSO, and SOC2 compliance mean your IT and security teams are aligned.   ### Centralized Audit Log Track every action taken by humans, automations, integrations, and AI for transparency and accountability.  ### Automatic Duplicate Detection Use AI to automatically identify and merge duplicate records, keeping your database clean and accurate.  ### Project Management (Beta) Keep customer projects and CRM data in the same place. Coordinate across teams, track progress, and automate handoffs, without switching tools or losing context. View more  ## Scale Safely With Connected Tools You Can Trust No more switching between systems or reconciling data across disconnected tools. HubSpot's Smart CRM connects your apps, syncs your data, and integrates with your existing tools, so your agents, workflows, and data all work from the same source of truth.  ### HubSpot Marketplace Connect your CRM to over 2,000 popular business apps through third-party and HubSpot-built integrations.  ### Data Sync Automatically sync data two ways between HubSpot and dozens of popular third-party apps.  ### Sandbox Test Account Safely test changes and functionalities in a sandbox environment before they go live.  ### Custom CRM Interface Configuration Match the layout of your CRM data to your team’s unique needs to ensure your team sees the right data.  ### UI Extensibility Build custom interfaces, connect your existing tools, and extend HubSpot with flexible APIs, so your CRM works the way your business does.  ### Integrated AI Actions in Workflows Combine HubSpot workflows with your favorite apps to automate processes and keep teams operating smoothly. View more Customer Proof [Explore case studies](https://www.hubspot.com/case-studies/directory) ## Real Growth, Real Stories See what teams like yours have accomplished with HubSpot Smart CRM. - Telavox - Storykit - Cold Jet - MedicAlert   “Thanks to HubSpot, because we don’t have everything dispersed across systems, we’re able to give the customer a much better experience.” Elisabeth Norberg Revenue Operations Manager [Read full case study](https://www.hubspot.com/case-studies/telavox)   “When you have thirty or forty sales processes going on you need someone — you need HubSpot! — to help you. Something to tell you what to do and when to do it. HubSpot helps me get all the data to make daily and weekly decisions.” Emma Ekdahl Head of Sales [Read full case study](https://www.hubspot.com/case-studies/storykit)   “Our goal was to consolidate our systems, clean up our data, and ensure everybody was operating with the same information. This has made us more efficient and aligned as a team.” Kevin Mustl Director of Commercial Tech Stack [Read full case study](https://www.hubspot.com/case-studies/cold-jet)   “HubSpot’s implementation costs were 10X less than Salesforce. And they seemed hungrier, more nimble, more willing to work with us, and more flexible. The efficiency gains that we’ve made by implementing HubSpot are astronomical.” Leslie McGill President and CEO [Read full case study](https://www.hubspot.com/case-studies/medicalert-foundation-canada) ## See what Smart CRM makes possible. [Download the ROI report](https://www.hubspot.com/roi) - ### 83% of HubSpot users say it’s effective at unifying their company's data - ### 93% of HubSpot users use HubSpot daily - ### 87% of HubSpot users say HubSpot is easy to use ## 306,000+ customers in over 135 countries grow their businesses with HubSpot         ## Smart CRM Pricing That Grows With You Scale your business without starting from scratch.  ### Free No credit card required $0/month - Manage contacts, companies & deals - Organize your pipeline - Sync your data  ### Starter Starts at $10 $20/month per seat* - Remove HubSpot branding - Configure user permissions - Automatically enrich data  ### Professional Starts at $50/month per seat - Configure your CRM layout - Merge duplicate records - Organize users into teams  ### Enterprise Starts at $75/month per seat - Get AI insights on CRM index pages - Set custom objects - Enable single sign-on [Demo premium editions of HubSpot's Smart CRM](https://www.hubspot.com/products/crm/demo) [Get free CRM to get started with HubSpot](https://app.hubspot.com/signup-hubspot/crm) \*Discount available for new customers only. Offer available for a limited time. For more detailed information on product packaging and the limits that apply, please see our [pricing page](https://www.hubspot.com/pricing/smart-crm). Price shown in USD and subject to applicable tax. ## Frequently Asked Questions ### What is a smart CRM? CRM software that updates itself is more than a place to store data — it helps you act on it. It’s an AI-powered context engine that uses machine learning and natural language processing to automate routine sales tasks, surface insights from customer data, progress deals, and recommend next best actions — without requiring manual data fixes or complex automation. Unlike a traditional CRM with a bolt-on AI layer, HubSpot's AI is native to our agentic customer platform, so intelligence is built into everything you need to do, from day one. Every AI-driven update stays visible, editable, and under human control. ### How does HubSpot Smart CRM work with HubSpot’s core products? HubSpot’s agentic customer platform is made up of several premium products to help you engage with customers: Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub. Each product in the platform has a built-in connection to HubSpot Smart CRM, a foundational database that provides you with clear insight into every contact at each stage in their customer journey. Although our products are powerful on their own, they're most effective when used together. ### How can I purchase HubSpot Smart CRM? HubSpot Smart CRM is available in one of two ways: - As a standalone product, either as Smart CRM Professional (starting at $50/mo per seat) or Smart CRM Enterprise (starting at $75/mo per seat). - As part of your purchase of another HubSpot product subscription. All core seats purchased for other HubSpot products automatically include access to Smart CRM features at the purchased edition (e.g., Starter, Professional, or Enterprise). No matter which option you choose, you can always give more members of your team access to Smart CRM features by purchasing additional seats. You can also start using HubSpot’s free CRM tools and upgrade to one of our premium products for additional Smart CRM functionality whenever you’re ready.  ### How is AI used in HubSpot’s Smart CRM? Smart CRM's AI analyzes data across your calls, meetings, emails, and the web to tell your team what needs attention. [Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant) is your conversational AI companion for go-to-market teams. Optional agents are included throughout HubSpot, depending on your product and edition. Together with additional built-in AI features, HubSpot Smart CRM helps your teams automate routine work, spot what needs attention before it becomes a problem, and deliver more personalized customer experiences. [Learn more about building and managing agents in Agent Hub here](https://www.hubspot.com/products/artificial-intelligence). HubSpot Smart CRM also enriches your contact and company records automatically, drawing on data from over 200 million buyer and company profiles. ### How does complete customer context improve the Smart CRM? Complete customer context improves HubSpot Smart CRM by giving AI tools a precise understanding of your business, team, and customers. When it's accurate and up-to-date, AI features across HubSpot can better personalize content and actions to reflect how your business operates. HubSpot uses this context to power recommendations, generate content, and guide agent actions across your account. Your context stays in your portal and is never shared externally. You decide what HubSpot's AI knows, and you can update or remove it at any time. [Learn how context home works](https://www.hubspot.com/products/artificial-intelligence/context-home). ### What data does HubSpot Smart CRM store, and is it secure? HubSpot Smart CRM includes robust governance features to keep your data secure. Unlike disconnected LLMs or AI point solutions, it stores contact and company records, pipeline data, communication history (emails, calls, meetings), custom objects, and behavioral data in one place. Sensitive data — including financial details and personal identification — is protected with encryption at rest and in transit, precise field-level access controls, and built-in compliance support. HubSpot also maintains SOC 2 compliance and supports single sign-on (SSO) and two-factor authentication (2FA) for enterprise security requirements. ### Does HubSpot Smart CRM work with my existing tools? HubSpot Smart CRM connects with over 2,000 apps through [HubSpot’s Marketplace](https://ecosystem.hubspot.com/marketplace/), including native integrations with tools like Salesforce, Google Workspace, Microsoft 365, Slack, and Shopify. Two-way data sync keeps records updated automatically across platforms. For custom needs, HubSpot offers open APIs, UI extensibility, MCP connectors, and Agent CLI so your team can build tailored integrations without losing data fidelity or creating security risks. Most teams see full integration set up in days, not months. ### Can HubSpot Smart CRM replace multiple point solutions? Yes. HubSpot is designed as an agentic platform, not a collection of integrations. HubSpot’s Smart CRM can replace standalone tools for email sequencing, lead scoring, conversation intelligence, revenue forecasting, and customer data enrichment — because HubSpot’s AI operates across all of these from a single, shared context layer. For enterprise teams managing a growing stack of point solutions, consolidation through HubSpot may reduce per-seat costs and eliminate the data sync problems that cause AI tools to underperform. ## Ready for a CRM that understands your customers? Connect your data, teams, and tools, and give every team the insights they need — all in one place. [Get a demo](https://www.hubspot.com/products/crm/demo) [Get free CRM to get started with HubSpot](https://app.hubspot.com/signup-hubspot/crm)  Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) - [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence) - [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) - [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) - [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) - [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email) - [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management) - [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder) - [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages) - [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms) - [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder) - [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat) - [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics) - [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant) - [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting) ## Free Tools - [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools) - [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader) - [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor) - [Make My Persona opens in a new tab Make My Persona](https://www.hubspot.com/make-my-persona) - [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator) - [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates) - [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons) - [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website) - [Connector for Claude Connector for Claude](https://www.hubspot.com/claude) ## Company - [About Us About Us](https://www.hubspot.com/our-story) - [Careers Careers](https://www.hubspot.com/careers) - [Management Team Management Team](https://www.hubspot.com/company/management) - [Board of Directors Board of Directors](https://www.hubspot.com/company/board-of-directors) - [Investor Relations opens in a new tab Investor Relations](https://ir.hubspot.com/) - [Blog opens in a new tab Blog](https://blog.hubspot.com/) - [Sustainability Sustainability](https://www.hubspot.com/sustainability) - [Contact Us Contact Us](https://www.hubspot.com/company/contact) ## Customers - [Customer Support opens in a new tab Customer Support](https://help.hubspot.com/) - [Join a Local User Group Join a Local User Group](https://www.hubspot.com/hubspot-user-groups) ## Partners - [All Partner Programs All Partner Programs](https://www.hubspot.com/partners) - [Solutions Partner Program Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program Technology Partner Program](https://www.hubspot.com/partners/app) - [HubSpot for Startups opens in a new tab HubSpot for Startups](https://www.hubspot.com/startups/partners) - [Affiliate Program Affiliate Program](https://www.hubspot.com/partners/affiliates) - [Facebook](https://www.facebook.com/hubspot) - [Instagram](https://www.instagram.com/hubspot/) - [Youtube](https://youtube.com/user/HubSpot) - [Twitter](https://x.com/HubSpot) - [Linkedin](https://www.linkedin.com/company/hubspot) - [Reddit](https://www.reddit.com/r/hubspot) - [Tiktok](https://www.tiktok.com/@hubspot) [](https://apps.apple.com/us/app/hubspot/id1107711722) [](https://play.google.com/store/apps/details) [](https://www.hubspot.com/) Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center) - [Privacy Policy](https://legal.hubspot.com/privacy-policy) - [Security](https://legal.hubspot.com/security) - [Website Accessibility](https://legal.hubspot.com/website-accessibility) - [Manage Cookies](https://www.hubspot.com)