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Smart CRM™

AI-Powered CRM Software

One intelligent CRM that unifies your data and tools, automates the busywork, and gives every team the context they need to take the right next action.

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Example of a contact record in Smart CRM and the various information available and actions a user can take
Business Solutions

Your CRM Just
Got Smarter

Other CRMs simply store data. HubSpot's Smart CRM helps you act on it, showing what your team should do before anyone has to ask. The result is an intelligent data foundation where every team knows the right next action.

Shows activity on a company record in HubSpot's Smart CRM, which includes an enrichment update that updated certain properties including employees, annual revenue, and more.

See Your Customers Clearly

Stop making decisions with incomplete data. HubSpot's Smart CRM unifies your customer information, conversations, and tools — so every team walks into every interaction already knowing the full story.

Custom Data Model

Store any type of data in your CRM with custom objects, events, scoring, and calculations.

Data Enrichment

Automatically enrich contact and company records with information from emails, calls, the web, and HubSpot's database, so your team does less manual research.

Data Agent

Ask any question about a customer, contact, or prospect — AI searches your CRM, calls, emails, documents, and the web to find the answer.

AI Insights (Beta)

Get important information on CRM records, flag data issues, and highlight what matters most about your customers and deals. All the context you need, where you need it.

Dashboards & Reporting

View marketing, sales, and service data in one customizable place, so every team has the visibility they need to make faster, more confident decisions.

Sensitive Data

Securely store sensitive customer data with encryption, precise access controls, and built-in compliance to give every team the access they need.
SUI of hubspot's smart crm showing data quality

Get Your Team on the Same Page

You shouldn't have to chase down data or fix errors manually. HubSpot's Smart CRM automates routine tasks, keeps your data clean, and gives admins the controls they need to stay on top of everything as the team grows.

Workflows

Automate tasks and customer communications with intelligent workflows that trigger based on customer behavior.

Custom Reporting

Turn data into insights with flexible reports that track everything from deal progression to revenue attribution.

Team Governance

Give every team member the exact access they need. Precise permissions, 2FA, SSO, and SOC2 compliance mean your IT and security teams are aligned. 

Centralized Audit Log

Track every action taken by humans, automations, integrations, and AI for transparency and accountability.

Automatic Duplicate Detection

Use AI to automatically identify and merge duplicate records, keeping your database clean and accurate.

Project Management (Beta)

Keep customer projects and CRM data in the same place. Coordinate across teams, track progress, and automate handoffs, without switching tools or losing context.

Shows a handful of connector apps that can be integrated with HubSpot, including Zapier, Workato, Make, and Skyvia, sorted by most installed apps.

All your tools, connected in one place.

No more switching between systems or reconciling data across disconnected tools. HubSpot's Smart CRM connects your apps, syncs your data, and integrates with your existing tools, so your agents, workflows, and data all work from the same source of truth.

HubSpot Marketplace

Connect your CRM to over 2,000 popular business apps through third-party and HubSpot-built integrations.

Data Sync

Automatically sync data two ways between HubSpot and dozens of popular third-party apps.

Sandbox Test Account

Safely test changes and functionalities in a sandbox environment before they go live.

Custom CRM Interface

Match the layout of your CRM data to your team’s unique needs to ensure your team sees the right data.

UI Extensibility

Build custom interfaces, connect your existing tools, and extend HubSpot with flexible APIs, so your CRM works the way your business does.

Integrated Tool Actions in Workflows

Combine HubSpot automation with your favorite apps to automate processes and keep teams operating smoothly.
Customer Proof
Explore case studies

Real Growth, Real Stories

See what teams like yours have accomplished with HubSpot Smart CRM.

Telavox Revenue Operations Manager Elisbeth Norberg
Telavox

“Thanks to HubSpot, because we don’t have everything dispersed across systems, we’re able to give the customer a much better experience.”

Elisabeth Norberg

Revenue Operations Manager

Read full case study
Storykit

“When you have thirty or forty sales processes going on you need someone — you need HubSpot! — to help you. Something to tell you what to do and when to do it. HubSpot helps me get all the data to make daily and weekly decisions.”

Emma Ekdahl

Head of Sales

Read full case study
Cold Jet Headquarters
Cold Jet

“Our goal was to consolidate our systems, clean up our data, and ensure everybody was operating with the same information. This has made us more efficient and aligned as a team.”

Kevin Mustl

Director of Commercial Tech Stack

Read full case study
MedicAlert medical ID bracelet
MedicAlert

“HubSpot’s implementation costs were 10X less than Salesforce. And they seemed hungrier, more nimble, more willing to work with us, and more flexible. The efficiency gains that we’ve made by implementing HubSpot are astronomical.”

Leslie McGill

President and CEO

Read full case study

See what Smart CRM makes possible.

Download the ROI report

  • 83%

    of HubSpot users say it’s effective at unifying their company's data

  • 93%

    of HubSpot users use HubSpot daily

  • 87%

    of HubSpot users say HubSpot is easy to use

299,000+ customers in over 135 countries grow their businesses with HubSpot

Smart CRM Pricing That Grows With You

Scale your business without starting from scratch.

Free

No credit card required

$0/month

  • Manage contacts, companies & deals
  • Organize your pipeline
  • Sync your data

Starter

Starts at

$10 $20/month

per seat*

  • Remove HubSpot branding
  • Configure user permissions
  • Automatically enrich data

Professional

Starts at

$50/month

per seat

  • Configure your CRM layout
  • Merge duplicate records
  • Organize users into teams

Enterprise

Starts at

$75/month

per seat

  • Get AI insights on CRM index pages
  • Set custom objects
  • Enable single sign-on
Demo premium editions Get free CRM

*Discount available for new customers only. Offer available for a limited time. For more detailed information on product packaging and the limits that apply, please see our pricing page. Price shown in USD and subject to applicable tax.

Frequently Asked Questions

HubSpot’s customer platform is made up of several premium products to help you engage with customers: Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub.

Each product in the platform has a built-in connection to HubSpot Smart CRM, a foundational database that provides you with clear insight into every contact at each stage in their customer journey. Although our products are powerful on their own, they're most effective when used together.

HubSpot Smart CRM is available in one of two ways:

  • As a standalone product, either as Smart CRM Professional (starting at $50/mo per seat) or Smart CRM Enterprise (starting at $75/mo per seat).
  • As part of your purchase of another HubSpot product subscription. All core seats purchased for other HubSpot products automatically include access to Smart CRM features at the purchased edition (e.g., Starter, Professional, or Enterprise).
No matter which option you choose, you can always give more members of your team access to Smart CRM features by purchasing additional seats. You can also start using HubSpot’s free CRM tools and upgrade to one of our premium products for additional Smart CRM functionality whenever you’re ready. 

Smart CRM's AI analyzes data across your calls, meetings, and emails to tell your team what needs attention. Breeze Assistant and Breeze Agents are optional AI tools included throughout HubSpot, depending on your product and edition. Together with additional built-in AI features, they help your teams automate routine work, spot what needs attention before it becomes a problem, and deliver more personalized customer experiences.  Learn more about Breeze.

Smart CRM also enriches your contact and company records automatically, drawing on data from over 200 million buyer and company profiles.

HubSpot Smart CRM stores contact and company records, deal and pipeline data, communication history (emails, calls, meetings), custom objects, and behavioral data. Sensitive information — including financial details and personal identification — is protected with encryption at rest and in transit, precise field-level access controls, and built-in compliance support. HubSpot also maintains SOC 2 compliance and supports single sign-on (SSO) and two-factor authentication (2FA) for enterprise security requirements.

HubSpot Smart CRM connects with over 2,000 apps through HubSpot’s Marketplace, including native integrations with tools like Salesforce, Google Workspace, Microsoft 365, Slack, and Shopify. Two-way data sync keeps records updated automatically across platforms. For custom needs, HubSpot offers open APIs and UI extensibility, so your team can build tailored integrations without losing data fidelity. Most teams see full integration set up in days, not months.

Ready for a CRM that understands your customers?

Connect your data, teams, and tools, and give every team the insights they need — all in one place.

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