Chatbot Builder Software

Free

Qualify leads, book meetings, provide customer support, and scale your one-to-one conversations — all with chatbots.

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Example website page overlayed with the HubSpot AI chatbot module

Use chatbots to connect with website visitors at scale.

Your website visitors, prospects, and customers expect to connect with you in real time via live chat on your website. But for most companies, supporting one-to-one conversations at scale can be a challenge.

With HubSpot’s free chatbot builder software, you can easily create messenger bots that help you qualify leads, book meetings, provide answers to common customer support questions, and more — so your team has more time to focus on the conversations that demand the most attention.

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HubSpot UI showing a user creating a lead qualifying bot

Easily create and customize chatbots.

HubSpot’s templates and intuitive chatbot builder make it easy to get started, no coding skills required. Choose a template based on your bot’s goal. Then, use the visual editor to customize the conversation to match your brand, and add your own unique questions and copy.

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HubSpot UI showing the chatflow editor where a user is setting up a chatflow that pulls in the visitor's first name for better personalization

Give your chatbots a human touch.

HubSpot’s free chatbot software is seamlessly integrated with your Smart CRM, so your bots can deliver friendly, personalized messages based on existing contact data. And any information collected by your chatbots will also get synced back to your CRM, giving you a complete view of every engagement.

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HubSpot UI showing a customer support chat getting handed off to a human

Lighten the load for your customer support team.

Configure your HubSpot chatbot to handle the bulk of your customer questions. Then, it can hand the conversation over to a live agent once qualified. You can also automate tasks such as creating support tickets, adding users to lists and workflows, and more.

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Looking for enterprise features?

HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, and operations. Get premium versions of all our free features — and much more!

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248,000+ customers in over 135 countries grow their businesses with HubSpot

Get started with free chatbot builder software today

Create chatbot sequences without any coding to better connect with website visitors.

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For more detailed information on pricing, our free tools, and premium products, please see our Pricing Page.