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Other CRMs simply store data. HubSpot's Smart CRM understands it. Smart CRM is your central source of customer intelligence — connecting your data, teams, and tools in one unified system.

Popular features include data enrichment, AI overviews, team governance, custom data models, data sync, custom reporting, and much more.

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Your Data Challenges, Solved

HubSpot’s AI-powered Smart CRM unifies your customer data, teams, and tools so you can create more personalized customer experiences at scale.
Shows activity on a company record in HubSpot's Smart CRM, which includes an enrichment update that updated certain properties including employees, annual revenue, and more.

Stop making decisions with incomplete data. HubSpot's Smart CRM unifies structured data, unstructured conversations, and external signals — giving teams the complete context to know what matters and act on it.

Popular features:

  • Data enrichment
  • AI data agent (Beta)
  • Sensitive data