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Other CRMs simply store data. HubSpot's Smart CRM understands it. Smart CRM is your central source of customer intelligence — connecting your data, teams, and tools in one unified system.

Popular features include data enrichment, AI overviews, team governance, custom data models, data sync, custom reporting, and much more.

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Your Data Challenges, Solved

HubSpot’s AI-powered Smart CRM unifies your customer data, teams, and tools so you can create more personalized customer experiences at scale.
Shows activity on a company record in HubSpot's Smart CRM, which includes an enrichment update that updated certain properties including employees, annual revenue, and more.

Stop making decisions with incomplete data. HubSpot's Smart CRM unifies structured data, unstructured conversations, and external signals — giving teams the complete context to know what matters and act on it.

Popular features:

  • Data enrichment
  • AI data agent (Beta)
  • Sensitive data
Shows a view of Smart CRM users on a team, as well as their permission level and an overview of all recent, inactive, deactivated, and pending users.

Your team shouldn't waste time on data entry or figuring out who does what. Let HubSpot’s Smart CRM orchestrate work between humans and AI agents — so your team can focus on building customer relationships while AI handles the rest.

Popular features:

  • Team governance
  • Workflows
  • Custom reporting
Shows a handful of connector apps that can be integrated with HubSpot, including Zapier, Workato, Make, and Skyvia, sorted by most installed apps.

No hassles with setup or lost data from migrations — just smart connections that work. Your apps, data, and teams connect through one intelligent foundation, making everyone productive from day one. See value in weeks, not months.

Popular features:

  • App integrations
  • Data sync
  • CRM interface configuration