How HubSpot is Different

    Linda-West-Defined-Creative
    "The Sources report in HubSpot was a game changer for us. Because all of our analytics are being tracked in HubSpot, the data is better and more consistent. "

    Linda West
    Marketing Director, Defined Creative

     

    We chose HubSpot for our business because it offers the best mix of functionality, ease-of-use, and value. We have experience with a number of traditional marketing automation providers as well. We’ve found that HubSpot does everything that they do, but at a much more reasonable price point. Additionally, HubSpot allows us to generate new leads for our business, engage with leads on social media, and easily get the marketing analytics we need.”

    “The number one advantage to using HubSpot has been with the reporting. Because traditional marketing automation providers are only focused on the middle of the funnel, it’s difficult to get a comprehensive report on how your campaigns are performing from top to bottom. You can’t extract data on the full lifecycle of the customer. Before HubSpot, we spent so much of our time exporting data, building out complex formulas in Excel to piece together data from different places, and creating custom reports. With the system we were using in the past, we needed to work with a developer to get what we needed done. We had created a completely separate tool to categorize and collect data, which caused a number of issues in terms of continuity and accuracy of the data.”

    The Sources report in HubSpot was a game changer for us. Because all of our analytics are being tracked in HubSpot, the data is better and more consistent. Also, we’re able to easily create reports to measure how our top, middle, and bottom of the funnel activities are performing. Reporting was the #1 selling point for HubSpot. We used to spend 70-80% of our time on reporting. With HubSpot, we’re able to produce the reports we need in minutes, which allows us to focus on more important things. We’re saving an incredible amount of time, which allows us to focus on other key aspects of our business. Our clients are able to get more value out of what we’re delivering.”

    As we look to expand our business, partnering with HubSpot was a no-brainer. They offer amazing support and give us a system that allows us to be more productive.