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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
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[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
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Sales software
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- ### Data Hub
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AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Agent Hub
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[Learn more](https://www.hubspot.com/products/artificial-intelligence)
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The Starter edition of each product, built for startups and small businesses
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com)
- [Free Courses & Certifications](https://academy.hubspot.com)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com)
- [Free Courses & Certifications](https://academy.hubspot.com)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com)
- [Management Team](https://www.hubspot.com/company/management)
[Get a demo Get a demo of Marketing Hub software that includes transactional email abilities](https://offers.hubspot.com/demo) [Start 14-day free trial](https://app.hubspot.com/signup-hubspot/trial)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](https://www.hubspot.jp/products/marketing/transactional-email)
- [Deutsch](https://www.hubspot.de/products/marketing/transactional-email)
- [English](https://www.hubspot.com/products/marketing/transactional-email)
- [Español](https://www.hubspot.es/products/marketing/transactional-email)
- [Português](https://br.hubspot.com/products/marketing/transactional-email)
- [Français](https://www.hubspot.fr/products/marketing/transactional-email)
- High Contrast
- [Customer Support](https://help.hubspot.com)
- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- Transactional Email Software


# Transactional Email Software
Add-On
Send relationship-based emails like account updates and system messages, and track the performance of your transactional emails.
[Get a demo](https://offers.hubspot.com/demo) [Start 14-day free trial](https://app.hubspot.com/signup-hubspot/trial)
- Send transactional emails without switching systems.
- Use custom tokens to insert personalized information.
- Send emails from a dedicated IP address.
Click to enlarge
## Engage and inform customers with transactional emails.
Your business is growing. You’ve expanded and segmented your email list. Now, how do you engage and build lasting relationships with your customers?
With transactional email, marketers can send personalized emails to customers. You can save time by using a single solution for automated receipts, account updates, and system messages.
1. ### Create transactional emails and workflows fast.
With HubSpot's transactional email add-on, you can send transactional emails quickly and integrate them easily with SMTP and single-send transactional APIs. Automatically send commerce receipts, account updates, and other system emails.

Click to enlarge
2. ### Send and track emails with one tool.
Use one platform to send both marketing and transactional emails. Track the effectiveness of these emails with essential metrics such as clicks, opens, and bounces.

Click to enlarge
3. ### Use a dedicated IP.
Boost your email delivery rate and reputation by using a dedicated IP for your transactional emails.

Click to enlarge
Have questions? Give us a call and we'll walk you through it.
[+1 888 482 7768](tel:+18884827768)
## Related Resources
If you’re interested in transactional email software, these related resources may help.
Previous Next
- 
### How to Connect a Dedicated IP Address
Ready to configure the transactional email add-on? Learn how to connect a dedicated IP address for more control over your email sending reputation.
[Read the article](https://knowledge.hubspot.com/email/connect-a-dedicated-ip-address-for-sending-emails)
- 
### Transactional Email Developer Documentation
Learn how to integrate with HubSpot's SMTP API and send transactional emails.
[Read the developer documentation](https://developers.hubspot.com/docs/api/marketing/transactional-emails)
- 
### The Difference Between Marketing & Transactional Email
How do marketing emails and transactional emails differ? This blog post breaks it down for you.
[Read the blog post](https://blog.hubspot.com/customers/difference-between-transactional-and-marketing-email)
## Frequently Asked Questions
### How can I access the transactional email tool?
Transactional email is an optional add-on available to purchase for Marketing Hub Professional or Enterprise, and it includes a dedicated IP specifically for sending transactional emails. To buy the transactional email add-on, contact your account manager or sales representative. To learn more about connecting a dedicated IP address to use for your transactional emails, read our [knowledge base documentation](https://knowledge.hubspot.com/email/connect-a-dedicated-ip-address-for-sending-emails).
### Does the transactional email add-on include an automated warm-up?
No. Transactional email IP addresses do not go through HubSpot’s automated IP warm-up. Transactional emails are typically higher-quality, one-to-one emails that are triggered by a user’s behavior or interaction with a company. Because of this, and the high level of engagement that transactional messages receive, transactional IP addresses do not need to go through the same deliberate IP warming process as marketing IPs.
In some cases, you may need to manually warm up a new transactional IP if you plan to send a high volume of transactional messages right away that aren't triggered by a contact's actions, such as a privacy policy update. For advice on manual warm-up, please partner with your customer success manager.
### What can be configured during the setup?
During the dedicated IP setup, you can customize your new IP with your company's domain, so the recipient servers recognize the emails as coming from your company's domain rather than from HubSpot’s domain.
### I have the transactional email add-on. Does the dedicated IP also send marketing emails?
No. The dedicated IP will only send transactional emails. Marketing emails will continue to be sent from the shared infrastructure unless the dedicated IP add-on is also purchased.
### Why do transactional emails require a dedicated IP?
To preserve the sending reputation of your transactional email IP, it’s a best practice to have a dedicated IP for transactional message streams. Many major email platforms automatically filter messages sent from a marketing-first IP. Having a dedicated IP for your transactional emails can help you avoid this hurdle and ensure deliverability.
## Popular Features in Marketing Hub
Transactional email is available as an add-on to [Marketing Hub](https://www.hubspot.com/products/marketing). Explore additional Marketing Hub features below.
Previous Next
- [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms)
Fill your CRM with leads from your website using a powerful online form builder.
- [Email Marketing Tools](https://www.hubspot.com/products/marketing/email)
Create, personalize, and optimize marketing emails without waiting on designers or IT.
- [AI Email Writer](https://www.hubspot.com/products/marketing/ai-email-writer)
Write emails in a fraction of the time using HubSpot's AI email writer.
- [Ads Software](https://www.hubspot.com/products/marketing/ads)
Create targeted ad campaigns, and see which ads are turning prospects into customers.
- [Social Media Management Software](https://www.hubspot.com/products/marketing/social-inbox)
Prioritize your social interactions to spend more time with the people who matter most.
- [AI Social Media Caption Generator](https://www.hubspot.com/products/marketing/social-caption-generator)
Create engaging copy for social media posts in a flash with an AI caption generator.
- [Marketing Automation Software](https://www.hubspot.com/products/marketing/marketing-automation)
Spend less time on busy work by automating email campaigns, lead scoring, and more.
- [Campaigns](https://www.hubspot.com/products/marketing/campaigns)
View, manage, and act on campaign priorities directly within your marketing software.
- [Marketing Analytics & Dashboard Software](https://www.hubspot.com/products/marketing/analytics)
Measure performance for marketing campaigns with built-in analytics, reports, and dashboards.
- [SEO Marketing Software](https://www.hubspot.com/products/marketing/seo)
Use in-editor SEO recommendations to increase organic search traffic.
- [Free Meta Description Generator](https://www.hubspot.com/products/cms/meta-description-generator)
Use AI to generate compelling meta descriptions and titles that boost clickthrough rates in search.
- [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat)
Connect with website visitors in real time to convert leads, close deals, and provide support.
- [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder)
Qualify leads, book meetings, provide customer support, and scale one-to-one conversations with chatbots.
- [Free AI Content Generator](https://www.hubspot.com/products/cms/ai-content-writer)
Generate blog posts, website copy, social posts, and more with HubSpot's AI content generator.
- [Dedicated IP Address](https://www.hubspot.com/products/marketing/dedicated-ip)
Ensure your marketing emails get delivered using a dedicated IP address.
- [Free Lead Management & Tracking Software](https://www.hubspot.com/products/crm/lead-management)
Manage all your lead records in one centralized database to streamline outreach.
- [List Segmentation](https://www.hubspot.com/products/list-segmentation)
Create a targeted list of contacts to deliver more personalized marketing campaigns.
- [Calls-to-Action](https://www.hubspot.com/products/marketing/calls-to-action)
Convert more of your visitors into qualified leads with calls-to-action you can personalize, test, and optimize.
- [Predictive Lead Scoring Software](https://www.hubspot.com/products/lead-scoring)
Prioritize the accounts and leads that are most likely to close with automated lead scoring.
- [ABM Software](https://www.hubspot.com/products/abm-software)
Unite your marketing and sales teams with collaborative tools for account-based buying.
- [HubSpot Salesforce Integration](https://www.hubspot.com/products/salesforce)
Sync HubSpot with Salesforce for a reliable, two-way integration.
- [Dynamic Content](https://www.hubspot.com/products/cms/hubdb)
Dynamically update content across your website quickly using CRM objects or HubDB.
- [WhatsApp Integration](https://www.hubspot.com/products/whatsapp-integration)
Connect WhatsApp to HubSpot to seamlessly connect with customers and track conversations.
- [Video Hosting](https://www.hubspot.com/products/video-hosting)
Embed videos and measure their performance in marketing and customer service collateral.
- [Free AI Blog Writer](https://www.hubspot.com/products/cms/ai-blog-writer)
Create compelling blog posts in a flash with HubSpot’s AI blog writer.
- [Free SSL Certificate](https://www.hubspot.com/products/cms/ssl)
Secure your content and lead data with standard SSL on all HubSpot-hosted content.
- [Free Newsletter Builder](https://www.hubspot.com/products/marketing/newsletter-builder)
Create beautiful, engaging emails and send them to targeted contact lists.
- [AI Paragraph Rewriter](https://www.hubspot.com/products/cms/paragraph-rewriter)
Easily generate, edit, and repurpose copy with an AI paragraph rewriter.
- [User Permissions](https://www.hubspot.com/products/user-permissions)
Keep your teams organized and efficient by granting every user access to the right assets.
- [Custom Objects](https://www.hubspot.com/products/custom-objects)
Add custom fields to your HubSpot Smart CRM to automate workflows and dive deeper into your data.
- [Social Media Agent](https://www.hubspot.com/products/marketing/social-media-ai-agent)
Analyze performance, industry data, and best practices to craft compelling social content.
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## Popular Features
- [All Products and Features All Products and Features](https://www.hubspot.com/products)
- [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo)
- [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting)
- [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking)
- [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer)
- [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator)
- [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email)
- [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management)
- [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder)
- [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages)
- [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms)
- [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder)
- [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat)
- [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics)
- [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant)
- [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting)
## Free Tools
- [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools)
- [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader)
- [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor)
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## Company
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## Customers
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## Partners
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