Free Online Form Builder

A form is a group of fields on your website that collects contact information that your customer-facing and marketing teams can use to build deeper relationships. For instance, someone may use a form to submit a support request, to ask for more information from sales, or download a piece of content. Forms can be standalone web pages or embedded within a website.

HubSpot forms integrate directly with your sales, marketing, and customer service efforts to ensure that none of your customers’ valuable information gets lost, and everyone is referencing the same contact data.

HubSpot has a variety of professional form templates for different types of lead generation goals including:

• Contact forms
• Multi-step forms
• Newsletter sign-up forms
• Payment collection forms
• Support inquiry forms
• Resource download forms

Popular features of HubSpot's forms include:

• Analytics to understand how your customers interact with your forms
• Partitioning to keep data from specific forms separate for each individual team
• Advanced functionality to increase conversions such as conditional redirects and smart shortening
• Customizable calls-to-action that encourage users toward desired behaviors
• WYSIWYG (“what you see is what you get”) editor for both forms and the landing pages you design for them
• Direct integration between Salesforce and HubSpot’s CRM tools, making it easy to keep your customer data organized and up-to-date
• Advanced functionality to increase conversions such as conditional redirects, exit intent forms, and smart shortening

Form builder is built on HubSpot's customer platform, which means your form submissions are automatically logged in your contact database for easy follow-ups. In addition to contact details, form submissions may be enriched with that contact's previous activity on your site.

HubSpot’s forms tool is part of Marketing Hub, and you can get started with it for free. If you're looking for more advanced features to help automate and scale your marketing, HubSpot also offers Starter, Professional, and Enterprise editions of Marketing Hub.

HubSpot's built-in reporting gives you insight into your form performance by automatically tracking views, conversion rate, and submissions. Form analytics also automatically create visualizations of these metrics, so you can easily get a bird's eye view of how your forms are doing.

Implementing forms is typically a short process. Because there is no data migration or background work needed, the implementation time is only as long as it takes you to create the form and its fields.

Conditional logic automatically directs users to different experiences based on their answers in a form. When someone fills out a form, their responses trigger rules you set up. Based on these rules, users are automatically sent to a page or experience that matches their needs.

For example, if a user selects "Interested in Product A," you can redirect them to a page with more details about that product. If they choose "Interested in Product B," they go to a different page. This way, you provide a personalized experience that makes it easier for users to find relevant information quickly and efficiently.