Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/products/marketing/lead-scoring?so=1) - [Deutsch](https://www.hubspot.de/products/marketing/lead-scoring?so=1) - [English](https://www.hubspot.com/products/marketing/lead-scoring?so=1) - [Español](https://www.hubspot.es/products/marketing/lead-scoring?so=1) - [Português](https://br.hubspot.com/products/marketing/lead-scoring?so=1) - [Français](https://www.hubspot.fr/products/marketing/lead-scoring?so=1) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?so=1) - Close Search - [Log in](https://app.hubspot.com/login?so=1) - About About - [About Us](https://www.hubspot.com/our-story?so=1) - [Careers](https://www.hubspot.com/careers?so=1) - [Contact Us](https://www.hubspot.com/company/contact?so=1) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?so=1) Back [ ](https://www.hubspot.com/) [Get a demo of HubSpot's marketing software, which includes lead scoring](https://offers.hubspot.com/demo?so=1) [Start 14-day free trial](https://app.hubspot.com/signup-hubspot/trial?so=1) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?so=1) [Overview of all products](https://www.hubspot.com/products/get-started?so=1) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?so=1) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?so=1) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?so=1) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?so=1) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?so=1) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?so=1) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?so=1) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?so=1) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?so=1) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?so=1) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?so=1) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?so=1) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?so=1) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?so=1) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?so=1) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?so=1) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?so=1) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?so=1) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?so=1) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?so=1) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?so=1) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?so=1) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?so=1) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?so=1) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?so=1) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?so=1) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?so=1) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?so=1) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?so=1) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?so=1) - [Pricing](https://www.hubspot.com/pricing/marketing?so=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?so=1) - [What's New in HubSpot](https://www.hubspot.com/new?so=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?so=1) - [Sustainability](https://www.hubspot.com/sustainability?so=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fmarketing%2Flead-scoring&hubs_content-cta=nav-resources-community&so=1) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?so=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?so=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?so=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?so=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?so=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?so=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?so=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?so=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?so=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?so=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?so=1) - [Migration](https://www.hubspot.com/services/professional/migrations?so=1) - [Premium Support](https://www.hubspot.com/services/premium-support?so=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?so=1) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?so=1) - [__Overview of all products__](https://www.hubspot.com/products/get-started?so=1) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?so=1) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?so=1) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?so=1) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?so=1) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?so=1) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?so=1) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?so=1) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?so=1) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?so=1) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?so=1) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?so=1) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?so=1) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?so=1) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?so=1) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?so=1) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?so=1) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?so=1) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?so=1) - [Manage content](https://www.hubspot.com/use-case/manage-content?so=1) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?so=1) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?so=1) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?so=1) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?so=1) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?so=1) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?so=1) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?so=1) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?so=1) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?so=1) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?so=1) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?so=1) - [Pricing](https://www.hubspot.com/pricing/marketing?so=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?so=1) - [What's New in HubSpot](https://www.hubspot.com/new?so=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?so=1) - [Sustainability](https://www.hubspot.com/sustainability?so=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Fmarketing%2Flead-scoring&hubs_content-cta=nav-resources-community&so=1) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?so=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?so=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?so=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?so=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?so=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?so=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?so=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?so=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?so=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?so=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?so=1) - [Migration](https://www.hubspot.com/services/professional/migrations?so=1) - [Premium Support](https://www.hubspot.com/services/premium-support?so=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?so=1) - About About - [About Us](https://www.hubspot.com/our-story?so=1) - [Careers](https://www.hubspot.com/careers?so=1) - [Contact Us](https://www.hubspot.com/company/contact?so=1) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?so=1) [Get a demo of HubSpot's marketing software, which includes lead scoring](https://offers.hubspot.com/demo?so=1) [Start 14-day free trial](https://app.hubspot.com/signup-hubspot/trial?so=1) [Log in](https://app.hubspot.com/login?so=1) - English Select a language - [日本語](https://www.hubspot.jp/products/marketing/lead-scoring?so=1) - [Deutsch](https://www.hubspot.de/products/marketing/lead-scoring?so=1) - [English](https://www.hubspot.com/products/marketing/lead-scoring?so=1) - [Español](https://www.hubspot.es/products/marketing/lead-scoring?so=1) - [Português](https://br.hubspot.com/products/marketing/lead-scoring?so=1) - [Français](https://www.hubspot.fr/products/marketing/lead-scoring?so=1) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?so=1) - [Marketing Hub](https://www.hubspot.com/products/marketing?so=1) - Lead Scoring Software   # Lead Scoring Software Identify and prioritize the best leads with precise and AI-assisted engagement scoring to help you close more deals. [Get a demo](https://offers.hubspot.com/demo?so=1) [Start 14-day free trial](https://app.hubspot.com/signup-hubspot/trial?so=1) - Prioritize leads with data from the entire buyer journey - Create and customize lead scores based on fit, engagement, or both - Create better alignment between marketing and sales Click to enlarge ## Close more deals with manual and AI-powered scores. With AI-assisted engagement scoring, marketers can now easily and accurately identify their most promising leads by combining their expertise with the power of AI. HubSpot analyzes past interactions of successful leads that converted, offering recommendations to build more precise lead scores. HubSpot also uses fit and engagement data points from the customer journey to analyze and score each lead. Lead scores are then available in your CRM’s contact records for complete transparency. As a result, your team will close more deals with data-backed prioritization and perfectly timed follow-ups. 1. ### Build custom lead scores using a flexible builder. As your business grows, it’s important your team stays in control of how leads are scored. With lead scoring software, you can set up lead score limits and score a lead’s actions individually or by group, so they fit your sales funnel. Assign negative point values to lower a lead’s score based on undesirable actions or attributes. And with score decay, leads that are inactive for a while will have their scores decreased, providing your team with an up-to-date view of all leads.  Click to enlarge 2. ### Score your leads based on fit and engagement to increase conversions. Leads should be prioritized based on how well they fit your ideal customer profile and their interest in your product — HubSpot offers fit and engagement scoring to help you do just that. Score leads based on data points related to business type, size, revenue, and more, as well as their interaction history with your company. By scoring leads based on whether they’re ideal-fit businesses, their type and level of engagement, or both, your team can make informed decisions that drive conversions.  Click to enlarge 3. ### View, track, and share lead scores with complete transparency. It’s essential for marketing and sales teams to be able to efficiently view, track, and share lead scores with complete transparency. In HubSpot, all lead scores are accessible through ‌contact records in your CRM. On a contact record, marketers and sales reps can see the recent interactions that determined the lead score and how the score trended over time With this information available to everyone in marketing and sales, your teams will be able to work together better and more openly. They will also be able to easily tailor their outreach and interactions to each lead based on their needs.  Click to enlarge Have questions? Give us a call and we'll walk you through it. [+1 888 482 7768](tel:+18884827768) ## Related Resources If you’re interested in lead scoring software, these related resources may help. Previous Next -  ### Build Scores to Qualify Contacts and Companies Learn how to use HubSpot’s lead scoring software to build custom scores to quality contacts and companies. [Read the article](https://knowledge.hubspot.com/properties/build-lead-scores?so=1) -  ### Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score Read about lead scoring models, which data you should care about most, and effective lead scoring practices. [Read the blog](https://blog.hubspot.com/marketing/lead-scoring-instructions?so=1) -  ### HubSpot Lead Scoring Lesson Learn why lead scoring is important to your business, and how predictive lead scoring works in HubSpot. [Watch the lesson](https://academy.hubspot.com/lessons/understanding-hubspot-lead-scoring?so=1) ## Frequently Asked Questions ### What is lead scoring software? HubSpot’s lead scoring feature helps marketing teams prioritize and qualify your leads. With it, you can use fit and engagement scores to help your team shorten sales cycles and increase conversions. ### What are the benefits of lead scoring software? The benefits of predictive lead scoring software include: - Ability to build lead scores that fit your strategy. - Time saved from automating a manual process. - Better alignment between your marketing and sales teams. - Reduced bias and human error in lead scoring. - A transparent scoring system backed by AI that enables you to view a contact’s lead score on their CRM record. ### Which Hubs is lead scoring available in? Lead scoring is available in premium editions of [Marketing Hub](https://www.hubspot.com/products/marketing?so=1). Standard contact scoring is available in premium editions of all Hubs ([see pricing page for more information](https://www.hubspot.com/pricing/suite/enterprise?so=1)). ## Popular Features in HubSpot Lead scoring software is available in [Marketing Hub](https://www.hubspot.com/products/marketing?so=1). Explore additional HubSpot features below. Previous Next - [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms?so=1) Fill your CRM with leads from your website using a powerful online form builder. - [Email Marketing Tools](https://www.hubspot.com/products/marketing/email?so=1) Create, personalize, and optimize marketing emails without waiting on designers or IT. - [AI Email Writer](https://www.hubspot.com/products/marketing/ai-email-writer?so=1) Write emails in a fraction of the time using HubSpot's AI email writer. - [Ads Software](https://www.hubspot.com/products/marketing/ads?so=1) Create targeted ad campaigns, and see which ads are turning prospects into customers. - [Social Media Management Software](https://www.hubspot.com/products/marketing/social-inbox?so=1) Prioritize your social interactions to spend more time with the people who matter most. - [AI Social Media Caption Generator](https://www.hubspot.com/products/marketing/social-caption-generator?so=1) Create engaging copy for social media posts in a flash with an AI caption generator. - [Marketing Automation Software](https://www.hubspot.com/products/marketing/marketing-automation?so=1) Spend less time on busy work by automating email campaigns, lead scoring, and more. - [Campaigns](https://www.hubspot.com/products/marketing/campaigns?so=1) View, manage, and act on campaign priorities directly within your marketing software. - [Marketing Analytics & Dashboard Software](https://www.hubspot.com/products/marketing/analytics?so=1) Measure performance for marketing campaigns with built-in analytics, reports, and dashboards. - [SEO Marketing Software](https://www.hubspot.com/products/marketing/seo?so=1) Use in-editor SEO recommendations to increase organic search traffic. - [Free Meta Description Generator](https://www.hubspot.com/products/cms/meta-description-generator?so=1) Use AI to generate compelling meta descriptions and titles that boost clickthrough rates in search. - [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat?so=1) Connect with website visitors in real time to convert leads, close deals, and provide support. - [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder?so=1) Qualify leads, book meetings, provide customer support, and scale one-to-one conversations with chatbots. - [Free AI Content Generator](https://www.hubspot.com/products/cms/ai-content-writer?so=1) Generate blog posts, website copy, social posts, and more with HubSpot's AI content generator. - [Dedicated IP Address](https://www.hubspot.com/products/marketing/dedicated-ip?so=1) Ensure your marketing emails get delivered using a dedicated IP address. - [Free Lead Management & Tracking Software](https://www.hubspot.com/products/crm/lead-management?so=1) Manage all your lead records in one centralized database to streamline outreach. - [List Segmentation](https://www.hubspot.com/products/list-segmentation?so=1) Create a targeted list of contacts to deliver more personalized marketing campaigns. - [Calls-to-Action](https://www.hubspot.com/products/marketing/calls-to-action?so=1) Convert more of your visitors into qualified leads with calls-to-action you can personalize, test, and optimize. - [Predictive Lead Scoring Software](https://www.hubspot.com/products/lead-scoring?so=1) Prioritize the accounts and leads that are most likely to close with automated lead scoring. - [ABM Software](https://www.hubspot.com/products/abm-software?so=1) Unite your marketing and sales teams with collaborative tools for account-based buying. - [HubSpot Salesforce Integration](https://www.hubspot.com/products/salesforce?so=1) Sync HubSpot with Salesforce for a reliable, two-way integration. - [Dynamic Content](https://www.hubspot.com/products/cms/hubdb?so=1) Dynamically update content across your website quickly using CRM objects or HubDB. - [WhatsApp Integration](https://www.hubspot.com/products/whatsapp-integration?so=1) Connect WhatsApp to HubSpot to seamlessly connect with customers and track conversations. - [Video Hosting](https://www.hubspot.com/products/video-hosting?so=1) Embed videos and measure their performance in marketing and customer service collateral. - [Free AI Blog Writer](https://www.hubspot.com/products/cms/ai-blog-writer?so=1) Create compelling blog posts in a flash with HubSpot’s AI blog writer. - [Free SSL Certificate](https://www.hubspot.com/products/cms/ssl?so=1) Secure your content and lead data with standard SSL on all HubSpot-hosted content. - [Free Newsletter Builder](https://www.hubspot.com/products/marketing/newsletter-builder?so=1) Create beautiful, engaging emails and send them to targeted contact lists. - [AI Paragraph Rewriter](https://www.hubspot.com/products/cms/paragraph-rewriter?so=1) Easily generate, edit, and repurpose copy with an AI paragraph rewriter. - [User Permissions](https://www.hubspot.com/products/user-permissions?so=1) Keep your teams organized and efficient by granting every user access to the right assets. - [Custom Objects](https://www.hubspot.com/products/custom-objects?so=1) Add custom fields to your HubSpot Smart CRM to automate workflows and dive deeper into your data. - [Social Media Agent](https://www.hubspot.com/products/marketing/social-media-ai-agent?so=1) Analyze performance, industry data, and best practices to craft compelling social content. Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products?so=1) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo?so=1) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting?so=1) - [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence?so=1) - [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking?so=1) - [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer?so=1) - [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator?so=1) - [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email?so=1) - [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management?so=1) - [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent?so=1) - [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder?so=1) - [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages?so=1) - [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms?so=1) - [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder?so=1) - [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat?so=1) - [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics?so=1) - [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant?so=1) - [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting?so=1) ## Free Tools - [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools?so=1) - [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader?so=1) - [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor?so=1) - [Make My Persona opens in a new tab Make My Persona](https://www.hubspot.com/make-my-persona?so=1) - [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator?so=1) - [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates?so=1) - [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons?so=1) - [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website?so=1) - [Connector for Claude Connector for Claude](https://www.hubspot.com/claude?so=1) ## Company - [About Us About Us](https://www.hubspot.com/our-story?so=1) - [Careers Careers](https://www.hubspot.com/careers?so=1) - [Management Team Management Team](https://www.hubspot.com/company/management?so=1) - [Board of Directors Board of Directors](https://www.hubspot.com/company/board-of-directors?so=1) - [Investor Relations opens in a new tab Investor Relations](https://ir.hubspot.com/) - [Blog opens in a new tab Blog](https://blog.hubspot.com/) - [Sustainability Sustainability](https://www.hubspot.com/sustainability?so=1) - [Contact Us Contact Us](https://www.hubspot.com/company/contact?so=1) ## Customers - [Customer Support opens in a new tab Customer Support](https://help.hubspot.com/) - [Join a Local User Group Join a Local User Group](https://www.hubspot.com/hubspot-user-groups?so=1) ## Partners - [All Partner Programs All Partner Programs](https://www.hubspot.com/partners?so=1) - [Solutions Partner Program Solutions Partner Program](https://www.hubspot.com/partners/solutions?so=1) - [Technology Partner Program Technology Partner Program](https://www.hubspot.com/partners/app?so=1) - [HubSpot for Startups opens in a new tab HubSpot for Startups](https://www.hubspot.com/startups/partners?so=1) - [Affiliate Program Affiliate Program](https://www.hubspot.com/partners/affiliates?so=1) - [Facebook](https://www.facebook.com/hubspot?so=1) - [Instagram](https://www.instagram.com/hubspot/?so=1) - [Youtube](https://youtube.com/user/HubSpot?so=1) - [Twitter](https://x.com/HubSpot?so=1) - [Linkedin](https://www.linkedin.com/company/hubspot?so=1) - [Reddit](https://www.reddit.com/r/hubspot?so=1) - [Tiktok](https://www.tiktok.com/@hubspot?so=1) [](https://apps.apple.com/us/app/hubspot/id1107711722?so=1) [](https://play.google.com/store/apps/details?so=1) [](https://www.hubspot.com/) Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center?so=1) - [Privacy Policy](https://legal.hubspot.com/privacy-policy?so=1) - [Security](https://legal.hubspot.com/security?so=1) - [Website Accessibility](https://legal.hubspot.com/website-accessibility?so=1) - [Manage Cookies](https://www.hubspot.com)  Close