Breeze is HubSpot's collection of AI tools, built into the customer platform to help your marketing, sales, and service teams get more done.
Accelerate business growth by aligning your marketing, sales, and service teams and unifying your data.
Accelerate business growth by aligning your marketing, sales, and service teams and unifying your data.










HubSpot's AI features are designed with trust and safety in mind — so you can use Breeze with confidence.
Breeze can support all areas of your organization, from marketing to sales and service.
Breeze Assistant is your AI expert for every employee that understands your business and works where you do. It has full access to your CRM data and business context, so you get relevant, actionable help instead of generic AI responses.
Breeze Agents handle specialized tasks across marketing, sales, and customer service. Browse and install agents from Breeze marketplace, or build your own.
Embedded AI features are available throughout HubSpot’s customer platform to help you get your work done quickly and efficiently.
At HubSpot, it’s important for us to be transparent about how our AI systems interact with your data. You can learn more about how Breeze interacts with your data in our model cards. You can also learn more about how HubSpot’s AI features have trust and safety built in here.
Breeze by HubSpot stands apart by seamlessly integrating advanced AI tools for sales and marketing within the HubSpot ecosystem. Unlike standalone AI marketing automation tools, Breeze works with your existing data to provide contextual assistance.
Our marketing AI tools are designed specifically for revenue teams, learning from successful patterns in your business rather than generic templates. With Breeze, you get the combined power of HubSpot AI's infrastructure with purpose-built applications for your specific business challenges, delivering more personalized customer experiences and measurable business outcomes.
You can get started with Breeze Assistant and select Breeze features for free in HubSpot. Other Breeze features are available in Professional and Enterprise editions of HubSpot. Some Breeze Agents, including customer agent, prospecting agent, and data agent, run on HubSpot Credits. See the pricing page for more information.