Content Strategy

SEO has changed. Generate more qualified traffic with tools that help you plan and execute a content strategy built for the way modern search engines work.

HubSpot Marketing – Content Strategy Tool
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Rise to the Top of Search Results for the Topics That Matter

Start evolving your content strategy today to generate more qualified traffic.

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See why thousands of customers use HubSpot's content and SEO tools to get found in search.

Create content for humans, but optimized for search engines.

  1. Pivot your strategy to topics over keywords

    Pivot your strategy to topics over keywords.

    Search is no longer just about keywords. Your content strategy can’t be either. Today, search engines reward websites whose content is organized by topics.

    HubSpot’s content strategy tool makes it easy to discover and ultimately own the topics that matter to you and your customers. It crawls your site and suggests topics based on relevance, competition, and popularity, and then helps you organize those topics into clusters of content that define and elevate your influence in search engines.

    And when you use HubSpot’s content tools to create clusters of web pages and blog content around each of your core topics, that translates into better search rankings and more, higher quality traffic to your website.

  2. Easily create topic-based content that drives business.

    Easily create topic-based content that drives business.

    HubSpot’s integrated tools unite strategy and planning with actual execution.

    Use our templates to build influential “pillar” pages on your site about the core topics you’ve identified. Then use HubSpot’s blogging tool to create clusters of keyword-relevant blog posts around those pillar pages, increasing your site’s authority on those topics.

    No more wasting time creating content that doesn’t work. HubSpot’s content strategy tool makes it easy to create content your customers want to read — and search engines want to rank.

  3. Track the ROI of your content strategy.

    Track the ROI of your content strategy.

    Identify the content topics that are working the hardest for you — and the ones that aren’t.

    Because the content strategy tool is integrated with HubSpot’s reporting tools, you can directly measure each topic cluster’s influence on generating traffic, contacts, and even customers.

    This means you’ll focus more of your time on the topics that generate customers, and discover opportunities for new topic clusters that will expand your influence and increase your ROI.

All-in-One Inbound Marketing Software for Your Entire Team


Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.


Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

Lead Management

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.


Gain insight into your entire funnel to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line.


Drag and drop your way to a responsive, SEO-friendly, and fully integrated website. Save your best designs as templates to launch pages even faster.

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.


Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.


Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.


Track the ROI of your Facebook and AdWords advertising with precision and accuracy, and stop struggling to justify your paid ad spend.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

Grow your business like a team twice your size.

Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.

See why over 48,000 customers use HubSpot to make marketing more human at scale.