Pivot your strategy to topics over keywords.
Search is no longer just about keywords. Your content strategy can’t be either. Today, search engines reward websites whose content is organized by topics.
HubSpot’s content strategy tool makes it easy to discover and ultimately own the topics that matter to you and your customers. It crawls your site and suggests topics based on relevance, competition, and popularity, and then helps you organize those topics into clusters of content that define and elevate your influence in search engines.
And when you use HubSpot’s content tools to create clusters of web pages and blog content around each of your core topics, that translates into better search rankings and more, higher quality traffic to your website.